Heisman Cinema Four

Alameda Street and 12th Avenue NE.,
Norman, OK 73069

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Airborne1292
Airborne1292 on January 22, 2010 at 11:57 pm

The entire shopping center, including the theater, was torn down. The shopping center was rebuilt in 1999 or so. The theater building was in line with Hardee’s. The current building, which was a Albertsons when built, is further West. The only building remaining is the old Hardee’s, which is now a Chelinos Mexican Restaurant.

I lived in the area when I was a kid and in high school, I worked at Stop-n-Go video while it was still in the shopping center.

raybradley
raybradley on November 29, 2009 at 10:13 am

Anyone know where I can get in touch with Bill L. Love? Mr. Love was city manager for all four Video Independent Theatres in Norman throughout the ‘60s and '70s, and he is an expert on Oklahoma theatre history.

raybradley
raybradley on November 28, 2009 at 8:29 pm

I haven’t visited Norman in quite a while, but have been told the cinema structure still stands. It sat catty-corner to the Cinema East, at the far corner (elbow) of Switzerland Fashion Mall.

Chuck1231
Chuck1231 on November 27, 2009 at 8:41 pm

Was this theatre located where the Walgreen’s Druve Store is now?

raybradley
raybradley on November 27, 2009 at 11:55 am

I remember that around 1975 the Heisman 4 tried a new scheme that was circulating aroung the nation. The idea was to offer “subscription ticket sales” on the strength of big name stars who had upcoming pictures that were still in production, or scheduled to go into production within a years time. This was nothing more than a form of block booking and it failed to catch on with the movie going public.