Toulouse Theatre

615 Toulouse Street,
New Orleans, LA 70130

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Toulouse Theatre, New Orleans, LA

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The Toulouse Theatre was located on Toulouse Street at Chartreis Street. A small theatre with seating listed at 350. The Toulouse Theatre was operated by Walter Reade.

The theatre closed in the-1970’s and has since been converted to restaurant/bar called One Eyed Jacks. Any further information on this theatre would be appreciated.

Contributed by Chuck

Recent comments (view all 2 comments)

joysmovies on January 24, 2011 at 12:16 pm

The Toulouse Theatre opened on Friday October 16, 1970, showing The Virgin and the Gypsy. It was owned by Walter Reede Theatres, who also operated the Sena Mall Theatre in Metairie at this time.
As a Walter Reede Theatre, I remember that instead of the standard concession stand, there were vending machines in the lobby, one for popcorn, one for drinks, and another for candy. The projection booth had the latest Simplex equipment with Xetron xenon lamps, and an NTS automation system capable of changing from one reel to another.
During the time that Walter Reede operated this theatre, many policies were tried. Art/foreign product, some nostalgia, but nothing seemed to be the answer to getting people to come to this nice little theatre.
The Toulouse faced some challenges, first being that parking in the French Quarter was a nightmare, day and night. Although there are residences in the French Quarter, apparently there was not enough business to keep this theatre operating.
By June of 1974, the Toulouse was closed. It was sublet to George Echols, who operated ITU, an adult theatre corporation, which also operated the Paris at this time. It opened in August of ’74, showing gay adult films. This policy lasted for only a short time. Straight adult films showed at this theatre until it was closed by May of ’76. By July, it was again being operated by Walter Reede, this time as a $1.00 sub-run theatre, but closed by January of 1977.
Along comes Russell Rocke, a Tulane University law school graduate, and author. His plans included not only a movie theatre, but a café, and a late night piano bar. The Toulouse Street Theatre opened in June, 1977. Double features were changed a twice weekly, included a mix of recent releases, foreign and art films, and some cult classics. It was the perfect mix for the funky little French Quarter theatre, and it had a nice run. Some live entertainment was presented, including Vernel Bagneris’ play, which originally appeared at the Lyric Theatre in New Orleans in 1927, entitled “One Mo’ Time”. The play did huge business, and eventually opened off Broadway. In 1984, when the World’s Fair acted, as Rocke put it, as a tight magnet, business dropped, and the Toulouse Theatre closed as a cinema for the final time. I was a part time projectionist at the Toulouse in the late 70’s and early 80’s. It was a fun place to work, and a nice place to see a movie.

Irkwerker on February 26, 2012 at 7:19 pm

This was my street urchin experience there. Note that the Stripper’s Ball was held at the Toulouse as was various live bawdy events.

Fat Tuesday 1979. Police strike cancels Mardi Gras. No law. I’m a 19 y.o. boy hustling draught beer for a buck a cup in front of Toulouse St. Theater (now One Eye Jacks). Old man dropped by, friend of the owner and said the strike canceled his gig out at Tipitinas. Hell, said my boss, let’s drag out the piano so’s you can play, and so we did, him a big burly full bearded man wearing a bottle fly green chemise, garter belt w/net stockings, and spike high fuck me heels and all scrawny and street ragged, hauling a untuned upright out onto the cobbles. All so I could sit and sell beer and hotdogs while old man banged out the night like crazy and drew up a crowd. We didn’t sell many beers or dogs, We all listened while he played, hours went by, getting drunk drunk on piss warm beer foam and trying to top eachother’s bullshit stories, he way more than me. It got misty-damp around 3 and the streets were deserted, everyone kinda quiet and thoughtful, like the devil sneaking from the pews. We shook, His long boned fingers giving me the grip, I, a dumb white boy, and he, just a who that to me then, he to a game somewheres and me to the lobby and sleep. Dawn broke through the mist a couple hours later. Turns out that that was my last Tuesday and I learned later that the old man died before the next coming Mardi Gras. That’s what he did on his very last Mardi Gras. Turns out, though a lot of folks said he was Mardi Gras, A one Mr. Professor Longhair…. It was good sleeping on those huge bags of leftover hotdog buns, all buzzed with ghostly triplets flowing in echos through my ears. Thank you Fess! I believe that it was soon after the Theater closed, due in part, to the night of the strike. Wild shit happened everywhere that night because there were no tourists or cops, just the national guard and they didn’t lift a finger….

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