Samuell Boulevard Drive-In

4617 Samuell Boulevard,
Dallas, TX 75228

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Samuell Blvd. Drive-In

The Samuell Boulevard Drive-In was opened on December 12, 1950 with “Copper Canyon”. It was located ½ mile east of Tenison Park in Dallas. Phone number was FAirdale 5123. It was closed in March 1959.

Contributed by Billy Smith / Billy Holcomb / Don Lewis

Recent comments (view all 15 comments)

Silicon Sam
Silicon Sam on November 14, 2010 at 10:39 am

It was located where Oakdale Townhomes are located now, on the North side of Samuell Blvd.

matt54 on November 14, 2010 at 11:28 am

SiliconSam, Chuck 1231 confirms Bob’s statement that this was originally the East Pike (see Casa View Drive-In page), so there needs to be an AKA added above the title, don’t you think?

matt54 on November 14, 2010 at 1:54 pm

From correlating views from from 1958 – 2004 with current GoogleMaps views, it seems the construction of R.L. Thornton Expressway, which also served as a new route for U.S. Hwy 80/67 through the area, doomed this drive-in by taking out a major chunk of its parking lot – can’t have a drive-in movie without a place for the cars.

This would’ve come to pass in the very early 1960’s, confirmed by the fact that, by the date of Don’s ubiquitous 1963 Dallas Drive-In listings, ads for the Samuell Boulevard Drive-In were no longer carried.

matt54 on December 23, 2011 at 9:42 pm

“Chuck 1231 confirms Bob’s statement that this was originally the East Pike (see Casa View Drive-In page), so there needs to be an AKA added above the title, don’t you think?” – I have now found evidence that refutes this claim, namely an announcement in a 1950 Dallas newspaper (link posted below). Samuell Blvd. itself was at one time referred to as the East Pike because it was the old route of US Hwy 67 into Dallas from the east. It’s possible Chuck’s source confuses the theatre with the road. Here’s the link. Scroll about a third of the way down the page until you see an article headlined “New Drive-In To Open Tuesday.”

matt54 on March 6, 2012 at 11:13 pm

After carefully studying the Historical Aerials overhead shots from 1957 and 1958, noticing particularly the configuration of the screen tower and its positioning on the property, its “wings” (adjacent fences meant to shield patrons' eyes from ambient light) and the location of the boxoffice, I have concluded that the photo I posted of this theatre…ain’t it.

What theatre the one in the photo might be, I have no idea.

jrdarr on April 7, 2012 at 3:09 pm

I agree Matt54, the pic is not right. I don’t remember the tall sign or the structure either. I do remember it being called the East Pike, but the official name was the Samuell Blvd.

dallasmovietheaters on November 22, 2013 at 11:58 pm

James Riggs' owned Samuell Boulevard Drive-In kicked off on a Tuesday night, December 12, 1950. It was the second to last new drive-in in what turned out to be one of the Dallas' area’s most busy years in drive-in development. Preceding the Samuell Boulevard were ozoners including: the Hines Drive-In, Jefferson D-I, Hampton Road D-I, South Loop D-I,Garland Road D-I, and Denton Road D-I. And the Cinderella D-I would open just four days after the Samuell. The main decoration theme for the Samuell was listed as “wrought iron.” It had a playground, bottle warmers for infants, and opened with the film “Copper Canyon.” It soon added a swimming pool, a wading pool, and a lighted picnic area with outdoor cooking facilities.

On May 21, 1954, the Samuell went big screen equipping the screen for CinemaScope opening with “The Command.” All advertising and bookings end at the end of March 1959 for the Samuell.

tgaston on April 7, 2014 at 11:06 pm

I worked at the East Pike (Samuell Blvd) Drive-In as a ticket taker for about a year just after it opened in 1950. I don’t remember the Drive-IN sign as shown in the photo. The sign was near the street.

tgaston on April 7, 2014 at 11:16 pm

The theater was located just a little east of the Grove Hill Road on the North side. Just West of the theater there was a Texaco service station on the corner of a road that connected Samuell Blvd and Ferguson Road. The road was demolished when the Interstate 30 was built. A small portion of this road is still there.

tgaston on April 8, 2014 at 9:42 am

As I recall, the area around the Drive-in was referred to East Pike. Samuell Blvd goes east from East Grand Ave. down a steep hill to a valley across White Rock Creek and then up a steep hill at Grove Hill Cemetery. The hill to the West was West Pike and the hill to the East was East Pike. I lived in the East Pike area as a kid on the road that connected Ferguson Rd. and Samuell Blvd. I could be wrong but that is my memory of East Pike.

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