R & M Cinema
300 E. Wilcox Drive,
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The R & M Theatre opened in January 1977 by brothers Ralph & Mickey Kroft (hence the name R & M). When it opened, the only other theatre in town was the Geronimo Drive-In, which closed in 1984. The first movies screened at the R & M Theatre were a double bill program of “Midway” & “The Hindenberg”. Initially opened as a single screen theatre, two more smaller screens were added in the late-1980’s, when the seating capacity was given as 586. Cinemark took over this theatre.
The R & M became a discount house when Cinemark opened the Sierra Vista 10 in the fall of 1999. It was independently operated as a discount cinema when it closed in February 2006 with Peter Jackson’s “King Kong”. It has been converted into office space.
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