Riviera Theatre

1215 Caledonia Street,
La Crosse, WI 54603

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Riviera Theater

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The Riviera Theatre was open in the mid-1920’s with seating listed at 800. It was located on Caledonia Street between Clinton Street and St. Paul Street.

From the early-1950’s thru its closing in 1970 it was operated by Marcus Theatres. The building is still standing and is a Hobby Shop and Antique Mall.

Any further information on the Riviera Theatre would be appreciated.

Contributed by Chuck

Recent comments (view all 1 comments)

LouRugani
LouRugani on December 21, 2013 at 1:26 am

The Riviera Theatre opened one month after the Rivoli Theatre, and both were designed by the La Crosse architectural firm of Parkinson & Dockendorff with interiors designed by Odin Oyen of La Crosse. The Riviera was managed by the Cooper Amusement Company.

Both the nearby Dreamland Theatre, across the street from the Riviera at 1202 Caledonia Street, and the Dome Theatre (later renamed the Rialto) at 815 Rose Street closed when the Riviera opened on October 17, 1920 with “Homer Comes Home”, starring Charles Ray.

Adult admission was 22 cents; children got in for 11 cents. Synchronized music was provided by the Obrecht Sisters Orchestra of La Crosse. The Riviera was extensively remodeled in 1941-42 and remained open until 1967. In 2010, the Caledonia Street Antique Mall occupied the building.

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