Cinepolis Luxury Cinemas - Del Mar

12905 El Camino Real,
San Diego, CA 92130

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Cinepolis Luxury Cinemas - Del Mar

Viewing: Photo | Street View

Originally opened in the 1990’s by Edwards Cinemas, UltraStar took over in 2004. The theater closed in January, 2011 for a major makeover expected take several months. In May 2011 Cinepolis Luxury Cinemas took over the theatre.

Contributed by Christopher Walczak

Recent comments (view all 13 comments)

Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois
Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois on January 1, 2011 at 8:27 am

If you go to the Map you will have trouble finding the theater. You need to go North up El Camino Real to Del Mar Heights Road.

Danny Baldwin
Danny Baldwin on January 2, 2011 at 2:21 am

I have e-mailed UltraStar’s feedback address, VP Damon Rubio directly, and sent their central office a certified letter about problems of their locations. No response, ever, and the list of simple things they could fix is lengthy. For instance, the La Costa 6’s masking automation in every auditorium is supposedly broken, and the staff has no plans on fixing it, so Flat movies have empty space on the sides. Screen 4 at Flower Hill has a sizable tear and Screen 1 prints are always scratched at the same place. The list goes on. They don’t care in the least—really a terrible operator.

Danny Baldwin
Danny Baldwin on May 12, 2011 at 9:16 pm

NC Times story confirms UltraStar has bailed on the remodel and handed it off to an unnamed chain (which my sources say is Cinépolis)… just like they recently did with the La Costa 6. Seems doubtful it will reopen for summer when you drive by, and considering that the exhib has decided to remain anonymous for now.

CSWalczak
CSWalczak on May 25, 2011 at 12:26 am

According to this article the theater closed in January and, in spite of earlier announcements that it would be remodeled, it is not going to reopen: View link.

Danny Baldwin
Danny Baldwin on June 15, 2011 at 12:39 am

That is incorrect, CSWalczak. As I wrote above, Cinépolis will take over the site as their first U.S. location in July. Here are the details: http://www.nctimes.com/business/article_205b68e1-1a37-585c-81f7-a24fef644d40.html

BRADE48
BRADE48 on June 15, 2011 at 3:37 pm

Are the Flower Hills Cinemas in Del Mar still open?

Danny Baldwin
Danny Baldwin on June 16, 2011 at 1:05 am

They are, but they will close for good at the end of July. Now that they are back to running film, all Scope shows are cropped… and there is a sizable tear in Screen 4… Flower Hill was never a nice theater, but it’s excruciating nowadays.

BRADE48
BRADE48 on June 16, 2011 at 8:40 am

I used to spend summers in Del Mar when I was a teenager. Back in 1976 I remember seeing The Bad News Bears and Paper Moon at the Flower Hill. It was a Triplex back then.

Danny Baldwin
Danny Baldwin on July 19, 2011 at 10:51 pm

Supposedly opens Friday, but the PR moron Cinépolis hired is making it seem REALLY bleak already… First, their job posting on Craigslist looking for employees was littered with misspellings and poor punctuation; I’m sure serious candidates gave a second thought to applying. Second, they got the opening day wrong (said Wednesday instead of Friday) on Facebook/Twitter and still haven’t put up a website, general information (including prices), showtimes… And to top it all off, what is the woman posting on the Facebook? “‎"LIKE” this if you have seen Burlesque?“ with a YouTube link to the trailer… SERIOUSLY?

For a supposed luxury concept that used online reserved ticketing as a selling-point in previous press releases, this ain’t lookin' great, but I’m holding out hope. I know this is their first U.S. location so some initial problems are to be expected, but if you’re looking to bill yourself as luxury, you have to act that way. Kinda hoping this is all intentional to draw light opening crowds so they can have some time to practice the food service… there was supposedly a trial run on Sunday, but no word on how it went…

Danny Baldwin
Danny Baldwin on August 13, 2011 at 2:17 am

Should be listed as open, but Cinépolis' take on the theater is a failure: http://www.sandiegoreader.com/weblogs/big-screen/2011/aug/12/danny-baldwin-rates-the-cinepolis-experience/

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