Park Mall Theatres 1,2,3, 4

5860 E. Broadway Boulevard,
Tucson, AZ 85711

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Showing 6 comments

StanMalone on October 19, 2015 at 11:59 am

I have just re-read the comment by Dallas and realize that I misunderstood it the first time. As a result, my reply to Michael’s comment is not really relevant. So, I will try again.

Since Tuscon in 1975 was not nearly the city it is today, it is possible that they had an exclusive run on Jaws with the only restriction being a minimum length run which was certainly not an issue here. Not only would Universal been unlikely to care if another house was added, they might have even been in favor of it. That way, even more of the box office would be earned at the start of the run when the film rent was higher.

I have seen this done a few times when theaters knew that they had a hard opening date for the next attraction booked and wanted to get in as much business on their current hit as they could before they had to let it go. Much more common, at least in my experience, was the practice of putting an exclusive run hit in the smallest house knowing that people would wait for the crowds to die down since there was no where else to see it. This way, the the run could be extended and more of the box earned later in the run after the rental rate had decreased.

Of course this was all during the 70’s. Now there is no such thing as exclusive runs and the first weeks gross is an important part of the word of mouth campaign.

StanMalone on October 17, 2015 at 6:00 pm

Perhaps it was not an official or even contractually legal two screen booking. I can recall many episodes especially in the pre megaplex and multiple print years where theaters added an extra house for a night or even a week. Much more common was moving a hit into a larger house and vice versa with a flop despite the bid being for a specified number of seats house.

Coate on October 14, 2015 at 12:27 am

I don’t see any evidence “Jaws” played here on two screens at any point during the first couple of months of its release. What’s your source that it did, dallasmovietheaters?

dallasmovietheaters on June 30, 2015 at 6:02 pm

The Mann Park Mall Theatres 1•2•3•4 was always a four screen theater as you can see from the opening diagram. (Never known as the Mann Park Mall 2.) Its opening day had “The Wind and the Lion” ready on two screens and “Jaws” and “Benji.” Mann paid a massive $65,000 for the Jaws clearance. Jaws might have been the better feature on two screens which is what would happen in week 2. That would pay out as Jaws runs nearly a year and paid for much of the theater’s construction costs.

Tucsonman on August 12, 2014 at 8:28 am

Here’s the grand opening ad:

Tucsonman on July 20, 2014 at 10:09 am

The building, or at least the site was originally occupied by a Stuarts (a regional chain of clothing, & houseware retailers).