Park Mall Theatres 1,2,3, 4

5860 E. Broadway Boulevard,
Tucson, AZ 85711

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patryan6019
patryan6019 on November 14, 2016 at 4:03 am

dallasmovietheaters,StanMalone,rivest266,Scott Neff,Coate…Has no one noticed that the grand opening ad shows 4 screens and 3 pictures with Benji showing 7 times, Jaws 6 but Wind and the Lion only 3 times and not before 705? That means a second screen is unaccounted for an additional 7 hours, at least on opening day.

Coate
Coate on October 27, 2016 at 5:34 pm

Scott… “Benji” had a running time of only 80-something minutes, so the published showtimes in the ad you mentioned seem plausible for a one-screen booking. (It’s not posted here, but in checking the archived issues of the Tucson newspaper for the time frame in question one will find Mann’s display ad for the Park Mall with “The Wind and the Lion” taking up two slots in the layout. And in the text-based theater listings it has “The Wind and the Lion” listed on two screens. So, again, I’m curious how others have concluded it was “Jaws” on two screens.)

Coate
Coate on October 27, 2016 at 2:07 pm

rivest266 (and dallasmovietheaters)…. How did you determine “Jaws” was playing on two screens at the Park Mall 4-plex during the week of June 27-July 3 (1975)? I’ve re-researched the matter since I realize I misspoke when I stated earlier four movies were there that week. Anyway, my point stays the same that I don’t see any evidence that “Jaws” was on two screens then. For the week being discussed I found the newspaper advertisements indicated “The Wind and the Lion” was on two screens and “Jaws” and “Benji” were on one screen each.

Scott Neff
Scott Neff on October 27, 2016 at 2:03 pm

The frequency of showtimes in the grand opening ad would suggest Benji was actually on two screens.

rivest266
rivest266 on October 22, 2016 at 11:34 am

June 27th, 1975 Only 3 movies were running at this cinema. The same print of Jaws were used in two screens.

Coate
Coate on February 12, 2016 at 3:40 pm

I’m still curious about dallasmovietheaters' source for the “Jaws” playing on two screens claim. The newspaper advertising during the film’s second week, contrary to his claim, indicated four different movies were playing.

StanMalone
StanMalone on October 19, 2015 at 1:59 pm

I have just re-read the comment by Dallas and realize that I misunderstood it the first time. As a result, my reply to Michael’s comment is not really relevant. So, I will try again.

Since Tuscon in 1975 was not nearly the city it is today, it is possible that they had an exclusive run on Jaws with the only restriction being a minimum length run which was certainly not an issue here. Not only would Universal been unlikely to care if another house was added, they might have even been in favor of it. That way, even more of the box office would be earned at the start of the run when the film rent was higher.

I have seen this done a few times when theaters knew that they had a hard opening date for the next attraction booked and wanted to get in as much business on their current hit as they could before they had to let it go. Much more common, at least in my experience, was the practice of putting an exclusive run hit in the smallest house knowing that people would wait for the crowds to die down since there was no where else to see it. This way, the the run could be extended and more of the box earned later in the run after the rental rate had decreased.

Of course this was all during the 70’s. Now there is no such thing as exclusive runs and the first weeks gross is an important part of the word of mouth campaign.

StanMalone
StanMalone on October 17, 2015 at 8:00 pm

Perhaps it was not an official or even contractually legal two screen booking. I can recall many episodes especially in the pre megaplex and multiple print years where theaters added an extra house for a night or even a week. Much more common was moving a hit into a larger house and vice versa with a flop despite the bid being for a specified number of seats house.

Coate
Coate on October 14, 2015 at 2:27 am

I don’t see any evidence “Jaws” played here on two screens at any point during the first couple of months of its release. What’s your source that it did, dallasmovietheaters?

dallasmovietheaters
dallasmovietheaters on June 30, 2015 at 8:02 pm

The Mann Park Mall Theatres 1•2•3•4 was always a four screen theater as you can see from the opening diagram. (Never known as the Mann Park Mall 2.) Its opening day had “The Wind and the Lion” ready on two screens and “Jaws” and “Benji.” Mann paid a massive $65,000 for the Jaws clearance. Jaws might have been the better feature on two screens which is what would happen in week 2. That would pay out as Jaws runs nearly a year and paid for much of the theater’s construction costs.

Tucsonman
Tucsonman on August 12, 2014 at 10:28 am

Here’s the grand opening ad:http://webcache.googleusercontent.com/search?q=cache:IS8_s7MLzwwJ:newspaperarchive.com/us/arizona/tucson/tucson-daily-citizen/1975/06-19/page-55+&cd=5&hl=en&ct=clnk&gl=ca&lr=lang_en

Tucsonman
Tucsonman on July 20, 2014 at 12:09 pm

The building, or at least the site was originally occupied by a Stuarts (a regional chain of clothing, & houseware retailers).