Hollywood and Vine Twin Theatres
N. 12th Street & Q Street,
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This twin, the Hollywood (seating 131) and the Vine (seating 111) was located on the second floor of a boutique mall called “The Glass Menagerie” at N. 12th and Q Streets. Opened December 22, 1972 and operated by Davis Theatres of Des Moines, IA, the Hollywood and Vine Twin Theatres couldn’t compete with the bigger chains' booking power, and usually played a combination of art and foreign films, with the occasional W.C. Fields or Marx Brothers thrown in. Soft porn also played, to appeal to the nearby frat houses at the University of Nebraska.
The projection booth was equipped with two ‘Unicemas’, in which the film was built onto one giant reel for play. You had to allow about 20 minutes between showings for rewinding. One union manager/operator hated the equipment so much that he stenciled ‘Maytag 240 Mulcher’ on the unit. The theatre opened sometime before 1973 (when I was hired), and closed in 1977 after I had moved on to Chicago to work for Plitt Theatres. The first Godfather’s Pizza was opened across the hall from the theatre.
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