Eugene Drive-In

2860 S. Willamette Street,
Eugene, OR 97405

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The Eugene Drive-In had two different locations during its 40 seasons in Eugene. It opened at 2860 S. Willamette Street, the first location, on July 29, 1948. During the 1960’s, while operated by Moyer Theaters of Portland, they began to feature first-run movies. In July and August of 1962 there was a six-week run of the “The Music Man". The theater closed, apparently for good, on September 11, 1962 when its listing dropped out of the Eugene Register-Guard.

It had a replacement though because the New Eugene Drive-In had opened the previous July 22 at 1450 Henderson Avenue. Beginning in the 1963 season the New Eugene Drive-In, also operated by Moyer, reverted to the name the Eugene Drive-In. According to newspaper ads, while under the Moyer Theatres banner, it closed after the 1987 season.

The Spokane Daily Chronicle said on November 23, 1988 that Moyer Theaters, also known as Luxury Theaters, was the 11th largest theater chain in the country. They operated 293 screens at 87 locations in Oregon, Washington, California, Alaska, Idaho and Nevada. At that time Tom Moyer agreed to sell his theater holdings to Act III Theatres of San Antonio, Texas.

The demolition date of the theater is unknown.

Contributed by Ron Pierce
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