Granada Theater

2819 Church Avenue,
Brooklyn, NY 11226

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1tropical
1tropical on December 27, 2011 at 12:17 am

My mom worked here in the candy dept. for years in the 40’s. We still have the beautiful silver plates and use on Holidays all the time. I remember going up to the bathrooms and they had attendants. And put the penny in and get your fortune. I happily won a great tea set during one of the Saturday races. Went there all the time and even in my late teens. Yes, they went $1. We all hung out at the Candy Store on Nostrand/Church every night. We were good kids.

finkman7
finkman7 on August 28, 2011 at 7:05 pm

anyone remembers the Kiddie Carnival. Every satuday double feature, race, newsreel and cartoons. This was the late 50’s and the early sixties.

howardformeremployee
howardformeremployee on September 29, 2010 at 4:06 pm

So just to set the record straight Paul after exhausted hours (ok, maybe 2 minutes) of research I came to this conclusion. It was the Highway, not the Kingsway that Mr. Schiering owned.

josephcoppolino
josephcoppolino on September 10, 2010 at 5:01 am

I was an usher at the Granada from 55 to 58. The threatre was owned by a wonderful man, Erwin Breuer, and Max Schiering, another wonderful man, was the manager (and maybe a part owner). Mr. Breuer had been general manager at Rugoff and Becker and when he left they sold him the Granada. Mr. Schiering had been a studio manager for one of the tv networks and had worked with Bill Cullen. Mr. Brueuer went on to own four other local theatres, the Rugby, the Fair (in Queens) the Avenue D and the Highway. When Mr. Breuer died, Mr. Schiering took over the business. When I left in 58 Mr. Breuer said to me “This theatre is like my home and you will always be a guest in my home” and for the next 12 years I saw free movies in five theatres. They were both exceptional men and I have not forgotten them.

howardformeremployee
howardformeremployee on August 20, 2010 at 5:16 pm

Psingh, I think you must be thinking of a different theatre as the manager during those years was a man. Paul, your info is not quite on the mark either. First of all I dont remember you so maybe you have the years wrong. Also the Rugby was not on Church Ave it was on Utica Ave. The Granada was on Church Ave. Also I am pretty sure that Mr Schiering did not own or operate the Kingsway. Howard

PaulKupperberg
PaulKupperberg on August 9, 2010 at 2:32 am

I worked at the Grenada from around 1973-75 or so, right after graduating Tilden High School and continuing while I went to Brooklyn College, hired by the wonderful Max Schiering, who owned the theater. I was an usher, along with my friend Steve (I remember you, Orlando, Artie and the others!!). After hiring me, Mr. Schiering asked me about my last name, which was familiar to him. It turned out he remembered by grandfather, Alfred, a projectionist who died in 1930, and my grandmother, who had been a cashier (at, among others, the old Congress Theater on St Johns Place and the Loew’s Pitkin on Pitkin Ave.). Mr. S had been an usher when my grandfather was a projectionist; the grayhaired cashier, Irene, remembered my grandmother, who had trained her for the job when Irene was just a kid herself! I loved that job and that old theater. We used to roam around backstage and explore; I still ticket stubs somewhere from when their was a kiddie land amusement park in the parking lot next door…WISH I still had all the old movie posters we found down there. Also worked a couple of times at the Rugby, on Church Avenue, that Mr. S also owned (and/or operated; and he also owned/operated the Kingsway (?) on Kings Highway.

Paul Kupperberg

jflundy
jflundy on June 5, 2010 at 4:00 pm

Granada Theatre on Church Avenue after great Blizzard of 1947 as Sand Car 9813 from Canarsie Depot works it’s way toward 39th Street Ferry Loop. Photo, thanks to Ed Doyle:
View link

Reena
Reena on July 17, 2009 at 1:24 am

During 1972-77 there was a lady who managed the place..heavy smoker black hair..what was her name?

Reena
Reena on July 17, 2009 at 1:18 am

Does anyone remember Tony and Nelson from the Granada 1975-1977?
Tony went on to the Ruby..

howardformeremployee
howardformeremployee on December 4, 2007 at 8:28 pm

Jerry, that was his name. It just came to me.

howardformeremployee
howardformeremployee on December 4, 2007 at 3:59 pm

Hey Orlando and Bruce. I too worked at the Granada in 1973 and 1974. Good times. Mr. Scheiring (as we called him) owned the place and was a good man. Hey Orlando, is he still around? I figure if anybody would know it would be you. What was that other guy that worked upstairs with us Bruce. Remember how packed that place was for Lady Sings the Blues. That was one movie I didn’t mind watching 30-40 times. I dont think we should mention what went on in the storage room where they kept the popcorn. Hey Bruce, you still taking the 10:10 to Ronkoamo? Orlando, dont know if I ever thanked you for helping me get the job there, so Thanks. How are you guys doing anyway. Having lived in the area I to remember when I was a kid going to the Saturday matinee and watching the horse race on the screen. I even wone once and got a game (dont ask me what it was). The old lady in the white hair Orlando, guess shes not with us anymore huh. She was a riot. And the manager, poor fella, he always seemed so overwhelmed. Maybe it was because he wore his pants up at his chest. Remember 4 Gs dinner across the street. We would go there for a 15 min break. The guy behind the counter would tell us to talk to the wall. Good times. And yes there definetly was a balconey as thats where they put me and Bruce and the other guy although Bruce would try to make his move downstairs. Hope to hear a response from you guys. And to all, Brooklyn Rocks. Howard

richardobrien
richardobrien on August 19, 2007 at 5:44 pm

Warren – Once again, many thanks! I just tried checking Andrew Stone out for those films. No soap on IMDb, and no info on the two shorts there or on Google. But maybe someday…It could be I’m thinking of a different series, as I don’t remember any adults being in these things, just kids, and maybe just soapbox racers. But of course I’m going with a memory that has to reach back a long, long time. So you’re probably right about all of it.

Warren G. Harris
Warren G. Harris on August 19, 2007 at 4:53 pm

The racing comedy series was not originally silent, but used many actor/comedians from the silent slapstick era. The series was originally produced in 1933 by Andrew L. Stone as “Race Night,” designed to boost attendance during the Depression. Members of the audience holding a ticket corresponding to the number worn by the winner would get a prize, usually merchandise donated by a local store. The shorts were reissued in the 1940s and 50s for kiddie showings as “Race Matinee.” Two episodes, one called “Relay Race” and the other “Bicycle Race,” are in the collection of the UCLA Film & Television Archive. I posted this information here previously on 7/3/05 at the listing for the New Howard Theatre (Howard Beach, Queens), and perhaps other listings as well. Once seen, the episodes will never be forgotten, though it’s ultra-difficult to find information about them. It took me many years to find what little I did, and that was only when doing some research on Andrew Stone, who became a prominent producer-director of feature films.

richardobrien
richardobrien on August 18, 2007 at 5:36 pm

I’ll cross my fingers.

Warren G. Harris
Warren G. Harris on August 18, 2007 at 4:41 pm

The information is right here at Cinema Treasures. If I can just find under what listing, all will be revealed!

richardobrien
richardobrien on August 18, 2007 at 4:32 pm

Hi Warren – Are you a movie genius? You seem to know everything.Anyway, thanks; it’s the first information I’ve ever found on these films. But after seeing your message I tried both titles with IMDb, Cinema Treasures, Google and Yahoo, and found nothing. If you ever come up with more information, or, better yet, a source, I’ve love to hear from you.

Warren G. Harris
Warren G. Harris on August 18, 2007 at 3:30 pm

There is a posting elsewhere on CT about the shorts, but I don’t recall where or all the details. But the series was originally made in silent days and called “Race Nights” and shown at theatres to boost attendance ala Bingo and Screeno. Later, in the sound era, they had music and narration added and were shown at afternoon kiddie shows as “Race Matinees.” Only two episodes are known to have survived, and are in one of the California film archives.

richardobrien
richardobrien on August 18, 2007 at 2:16 pm

Circa 1943-45 every Saturday morning they’d show kids' auto races, silents, that we all thought were screamingly exciting and funny. My memory is that the cars were soapbox-derby types. At the end of the film, there’d be a winner, and whoever had the winning number on their ticket would get a prize. I’d love to see at least one of these again, but I’ve searched for years and haven’t been able to find any for sale, or even noted anywhere. Does anyone have a clue? Chaplin made a short called something like “Kids' Auto Races”, but these shorts, which were different every week, had nothing to do with Chaplin.

Warren G. Harris
Warren G. Harris on July 6, 2007 at 1:52 pm

On March 14, 1928, weekly Variety reported that the Filmland, which had been financed by neighborhood residents through stock flotation, was in dire straits. The theatre, which opened in 1927 and was barely earning a profit, needed to raise $100,000 more to pay debts:
“The stockholders were highly indignant when a meeting was called by Shalto Kirk and Frank J. Curran, who hold large blocks of stock in the venture. Kirk and Curran told the neighborhood investors that the mortgages on the property had been foreclosed and the property disposed of at a sheriff’s sale. Louis Principe, holder of the second mortgage, which the sale price was insufficient to satisfy, bought in on the property. Principe is also a stockholder and was at the meeting.

“The neighborhood co-oop venture was financed at over $600,000, but just how much actual stock was sold is not disclosed. First and second mortgages for $200,000 and $32,000 cover the property. Kirk stated that $23,000 had already been pledged toward the reogranization plan, but after the purpose of the stockholders' meeting had been explained, over 300 of those attending walked out in indignation. Those that remained swelled the total pledge to $50,000— half the desired amount.

“Some 850 stockholders are interested in the Filmland Theatre. The irate ones said something about an ‘official’ investigation.”

Ed62146
Ed62146 on July 24, 2006 at 2:13 pm

In 1973 I saw SUMMER WISHES,WINTER DREAMS along with THE WAY WE WERE for a $1.00! In front of the theater they had a sign that asked: “Who will win the Oscar-Barbra Streisand or Joanne Woodward?"Both had been nominated for these films. On Oscar night Susan Hayward opened the envelope and declared Glenda Jackson the winner for A TOUCH OF CLASS. I always thought that Barbra and Joanne were better in the wonderful Grenada! Memories!

Ed Solero
Ed Solero on June 13, 2006 at 1:07 am

This ad is for a kung fu double feature that day-and-dated with the nearby Rugby Twin:

Golden Arm – Daily News 12/14/80

The co-feature is never identified and my edition of the paper doesn’t have a Brooklyn movie clock.

This movie clock from 1982 shows the theater under RKO Century’s management:

NY Post Movie Clock 3/10/82

DougDouglass
DougDouglass on April 9, 2006 at 12:11 pm

I saw “Les Dioblique” here when I was around 14. Before leaving the theatre had to sign an agreement that I wouldn’t reveal the ending to my friends.

rondanto
rondanto on February 2, 2006 at 1:43 pm

I used to go to the Granada every Saturday afternoon for the Kiddie Matinees.They would have 2 horror or action/adventure films and cartoons and a horse race in which prizes were won. In the mid 60's
it became a Showcase theatre and featured Brooklyn runs of “The
Greatest Story ever Told”,“ Mary Poppins”,“The Americanization of Emily,” etc.

uncleal923
uncleal923 on October 3, 2005 at 8:55 pm

You don’t have to give money, bruce1 on the Loew’s Kings section or this site can help. Let’s just say we know a guy who is forming a committee to help the Kings. He can probably give you contact information on that section. If you are still interested then you can go to /theaters/1360 or contact him at and get the info.