Family Theater
1311 Market Street,
Philadelphia,
PA
1311 Market Street,
Philadelphia,
PA
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LOL
I wonder what the subject of the photo was. Maybe the photographer was trying to a photo of the bus.
That photo is meaningless with the bus blocking the theatre.
This is the theater building in 1960. Unfortunately the bus is blocking the view of the marquee.
http://tinyurl.com/qmhbvl
This 1911 photo shows the Fairyland Theater at 1311 Market:
http://tinyurl.com/o57mmg
1986 photo of the Family Theatre.
View link
I remember this theater from the early eighties. The area around Reading Terminal was pretty shabby at that time. It appears that there have been a lot of improvements since.
The PAB website has another photo.
This is a photo from the Philadelphia Architects & Buildings site. The quality of the photo is not the best, unfortunately. Since Frank Rizzo was running for mayor, as seen in the second floor placard, the shot may be circa early 1970s. The photo is from the Irvin Glazer theater collection:
http://tinyurl.com/yst3vn
A Kimball theater organ was installed in the Family Theater in 1917.
The Family theatre opened in 1911 and was remodeled in 1931 with William H. Lee as the Architect. Seating after the remodel was 547.
This theater opened as the Family Theatre in the late 1920s. By the early ‘30s it was already being described in print as a grind house. In the '50s it was staying open all night, and the Shore Patrol declared it off limits to Naval personnel. After a homicide in the theater in 1969, the police reported finding a number of weapons stashed around the auditorium, as well as large quantities of empty bottles and discarded food. Later that year the name was changed to the Apollo, supposedly to commemorate the moon landing.
The booking policy eventually shifted from last-run features to adult films. After the Convention Center was built in the area the Apollo’s location became more valuable and the building it was in was sold and demolished in the late 1990s.