Plaza Theater

710 Arneil Road,
Camarillo, CA 93010

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A November 1971 article in the Los Angeles Times announced that a theater, seating 360, was currently under construction in Camarillo. Called the Plaza, its opening was noted in the Oxnard Press-Courier on February 3, 1972 as a United General Theatre.

According to United General’s sales offering for franchises, which appeared in newspapers across the country, their theaters were fully automated and could be run by two people. $15,000 plus operating costs was the price of the turnkey operation, with 16mm projection. In another LA Times story it was said 200 cinemas were planned in California. The company was not connected in anyway to National General Theatres or General Cinemas. For those interested the rise and fall of United General and its legal problems was covered from March through October of 1975 in the Times.

The Plaza Theatre’s advertisements appeared in the LA Times Guide for about a year then dropped out and the theater today is just another store front in a shopping center. Another United General Theater opened in Fullerton in December of 1971 but it also closed after a few years.

Contributed by Ron Pierce

Recent comments (view all 1 comments)

CSWalczak
CSWalczak on September 6, 2012 at 8:20 pm

This theater’s page at CinemaTour includes some pictures of the stores that now occupy the space once occupied by the cinema.

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