SilverCity Mississauga Cinemas

3055 Vega Boulevard,
Mississauga, ON L5L 5B5

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SilverCity Mississauga Front Marquee

Viewing: Photo | Street View

Located on the corner of Vega Boulevard and Dundas Street W. in Mississauga. This was opened as a 10-screen theatre by Famous Players. It was closed in spring of 2014.

Contributed by Paul Fautley

Recent comments (view all 12 comments)

telliott
telliott on February 7, 2014 at 12:38 pm

This opened with 10 screens. The opening ad says “10 huge screens”

telliott
telliott on May 2, 2014 at 7:34 am

Is this theatre now closed? Seems to have disappeared from the newspaper movie pages and has no films showing on the Cineplex website.

Jason Whyte
Jason Whyte on May 2, 2014 at 11:10 am

You had me curious as well. Isn’t this really close to the former AMC 24 plex that they took over? If so perhaps that’s the reason this one might be closing, or closed.

telliott
telliott on May 2, 2014 at 11:59 am

Yes Jason, 5 minutes down the road. Considering it is so close, I’m surprised it lasted so long. I still don’t get why Cineplex was allowed to keep this when they took over the Winston Churchill. Isn’t that why they had to divest certain locations across the country? Yet years ago chains were allowed to build locations right near each other as an example Famous Players wanted to expand their Square One location but couldn’t so built the Sussex Centre 4 right across the street from the mall. So why was that allowed but when certain companies take over other chains they have to give up some. Doesn’t make sense to me. Years ago, FP had all the theatres in the entire Yonge-Bloor-Bay area of Toronto EXCEPT the Varsity and ironically THAT is the only location still standing, the Varsity 12. And why did Cineplex have to give up BOTH locations in downtown Ottawa….to Empire? wasn’t that a conflict? Now there are both gone. Maybe the World Exchange would still be around if Cineplex had held on to that one.

telliott
telliott on May 2, 2014 at 1:12 pm

Officially closed as per their website

http://www.cineplex.com/Promos/TheatreClosed

Jason Whyte
Jason Whyte on May 3, 2014 at 1:22 am

AH that makes sense then. Some theories: they were probably allowed to keep it as long as they either sold it to someone else, or would have to sell it (which is what happened).

That or the location just wasn’t making the grosses they wanted it to, and will instead put more money into the Winston Churchill site (more than certain now they will convert 4-5 theaters into VIP and 2-3 screens AVX).

What surprises me about all of this is didn’t that 10-plex have an Ultra AVX auditorium in there? That’s a huge cost.

telliott
telliott on May 3, 2014 at 7:32 am

Yes, I think they put that in there in 2011

DavidDymond
DavidDymond on May 3, 2014 at 7:37 pm

The ORIGINAL Square One cinemas opened in 1971 with four screens with an awesome lobby. This was built by Famous Players Canadian Corporation and jointly operated with our associates, Twentieth Century Theatres!!

telliott
telliott on May 5, 2014 at 8:05 am

I would have thought that too Jason, but the Silvercity Oakville has VIP screens and technically the Winston Churchill is in Oakville so I don’t think they will. I’m wondering if they will open another Silvercity elsewhere in Mississauga since there are several areas of the city without a theatre nearby. For a city of it’s size, it is now left with 3 multiplexes, 2 of which are city centre and one older style 4 screen mall cinema, also near city centre. No one has built anything south of the QEW.

SilverPlaqueVII
SilverPlaqueVII on May 12, 2014 at 8:22 am

Looks like Landmark can’t touch that theatre (I doubt Rainbow Cinemas would pick up the scraps left by SC, for instance, Carlton was saved by Rainbow).

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