Riviera Theater

Here is a 1983 photo:
http://tinyurl.com/d7tatj

A Wurlitzer theater organ opus 1638 style “B” special was installed in the Riviera Theater on 5/19/1927.

It certainly is, and if one will just scroll down a little on the site’s front page, he will see photos of the RIVIERA ‘then’ and ‘now.’ How clever of you to have found this new owner’s site. Now let us hope that the former theatre can survive the neighborhood it is in.

Sorry, should have included this link.. interior shot of the theatre:

View link

You can view many photos of this building and the theatre from this link.

That is indeed our RIVIERA not long after opening in 1920, back in the days when promotion was part of the art. The university has a number of photos of it in the Kwasniewski collection of the Urban Archives.

The Riviera was one of the least popular theaters on Milwaukee’s south side in the 1940s and early 50s. At that time it was a Fox Wisconsin theater and was not well maintained. The theater was often dirty, cold in the winter and had a higher admission than nearby movie houses. Admission was eighty cents the same as that charged by the nearby Modjeska, Granada and Avavlon. The Modjeska, Granada and Avalon showed more recent films straight from downtown. Often The Riviera would feature the same double bill as that playing at the nearby Juneau where the admission was thirty-five cents. The Riviera was not as comfortable as the nearby Aragon(Pix) or the Layton. The lobby was small with a cluttered feel resulting from the inclusion of a popcorm machine and candy stand. The Riviera was one of the first theaters on the near south side to close in the early 50s. For the past few years its lobby has been used as a flower shop.