Border Theatre

905 N. Conway Avenue,
Mission, TX 78572

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matt54
matt54 on September 3, 2011 at 4:03 pm

The story on the street down here in the Mission-McAllen area was that the Cinemark Tinseltown multiplex, just down the street from the Border, successfully pressured the movie companies to stop renting first-run releases to the Border because patrons were being pulled away from the Cinemark; sounds plausible, because at almost 400 seats, the Border accounted for Cinemark’s biggest auditorium. Patrons HAD to have preferred the Border experience for first-run flicks, esp. at the generally lower admission prices compared to Cinemark.

DonLewis
DonLewis on July 11, 2010 at 12:20 pm

From the 1960’s a photo postcard of the Border Theatre in Mission.

DonLewis
DonLewis on December 20, 2007 at 10:08 pm

An old BORDER movie flyer and a document referencing the BORDER which was owned by R.N. Smith and managed by Kelly Ross in the 1950s.

www.flickr.com/photos/lastpictureshow/2126500780

www.flickr.com/photos/lastpictureshow/2126500882