Border Theatre
905 N. Conway Avenue,
Mission,
TX
78572
905 N. Conway Avenue,
Mission,
TX
78572
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The story on the street down here in the Mission-McAllen area was that the Cinemark Tinseltown multiplex, just down the street from the Border, successfully pressured the movie companies to stop renting first-run releases to the Border because patrons were being pulled away from the Cinemark; sounds plausible, because at almost 400 seats, the Border accounted for Cinemark’s biggest auditorium. Patrons HAD to have preferred the Border experience for first-run flicks, esp. at the generally lower admission prices compared to Cinemark.
From the 1960’s a photo postcard of the Border Theatre in Mission.
Here are two 1984 photos:
Photo1
Photo2
The Border Theater can be seen in this photo.
According to this site, “The Border Theatre remains a family-owned venue, but it no longer shows movies every night, instead hosting arts performances and special movie screenings.”
More photos can be seen here.
An old BORDER movie flyer and a document referencing the BORDER which was owned by R.N. Smith and managed by Kelly Ross in the 1950s.
www.flickr.com/photos/lastpictureshow/2126500780
www.flickr.com/photos/lastpictureshow/2126500882
Here is a recent photo of the Border Theater.
Added to the National Register of Historical Places in 1998
Border Theater (added 1998 – Building – #98001124)
905 North Conway Blvd., Mission
Historic Significance: Event
Area of Significance: Community Planning And Development, Entertainment/Recreation
Period of Significance: 1925-1949
Owner: Private
Historic Function: Recreation And Culture
Historic Sub-function: Theater
Current Function: Recreation And Culture
Current Sub-function: Theater
There is a photo of the Border theater on this website.