New Apollo Theatre

1536 N. Pulaski Road,
Chicago, IL 60651

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GFeret on December 13, 2017 at 9:32 am

thank you very much nik1940 for that last post here, because for many years I could never recall that store name “Del Farm”, even though me and my Mom shopped there fairly often up until about 1968 (other 2 local supermarkets I do remember their names Sentry on north ave and courtesy foods on division). I just knew there was another story name for this between High-Low and Jimenez grocery

nik1940 on December 13, 2017 at 8:20 am

As a teenager I worked in this building from 1956 through 1959. During these years it was named “Del Farm Foods”. When I began working at this store John Marshall was the store manager. I was paid $1 per hour. Del Farm operated several food stores in the Chicago area.

Trolleyguy on December 8, 2017 at 7:11 am

After High Low went out of business, it became a Jimenez grocery store for many years.

JAYJay on December 7, 2017 at 7:52 am

I can rem. this was a High Low store in the 1950s

DeanHickstein on December 7, 2007 at 10:00 am

BW, Thanks for teaching me quite a bit of history about my old neighborhood. Is this the building that Jimenez ran his grocery store out of starting in the 70’s?

Broan on October 7, 2007 at 11:59 am

Recent photos of this theatre are HERE

GFeret on January 9, 2007 at 8:12 am

Thank you BW (I think).

In the ‘50s the NEW APOLLO bldg was a favorite grocery store of my Mom’s, and remained so until about 1968. I wish I could remember the stores’ name.

Broan on January 5, 2007 at 5:33 pm

And in answer to the question, the Pioneer Arcade (as it was known) across the way was built for its purpose in 1923. This, and not the New Apollo, was the building designed by Jens Jensen,. The architect information for the theater listed above is therefore invalid, unless he designed both- I assume this information is an artifact from when the address was previously misidentified. Of course it’s conceivable that Jensen was the architect, but unlikely. The Pioneer Arcade was designed as “one of the most elaborate recreation buildings in the city”, with a 35-table billiard room, 20-lane bowling alley with platforms for 600 spectators, and locker rooms.

Broan on January 5, 2007 at 5:12 pm

Here is a recent photo of the building (eek.)

Broan on January 5, 2007 at 4:56 pm

The theater was already closed in 1930 when it was leased for 20 years, to be redecorated and acoustically treated for talkies; by 1938 it was closed again when two 14 year old boys tried climbing in through the ventilator shaft, resulting a 14-foot fall, breaking one boy’s arm and the other’s leg. The article was complete with an illustration of how they fell. Also, the 1946 skeleton find was discovered to be a hoax the next day.

GFeret on January 4, 2007 at 7:25 am

While not the NEW APOLLO per se, the PIONEER LOUNGE & BILLIARDS bldg
(as it was once called) directly across Pulaski sure as hell looks like a former movie theatre, from all sides. I used to go bowling there decades ago, so if there was a conversion it would have to go back at least to the ‘40s, or ????? My (strong) feeling is that it (the PL&B bldg) indeed was a theatre, but the NEW APOLLO may have stole its’ thunder fairly early on, not to mention the (former) TIFFIN just around the corner. Anyone else out there have a similar opinion?

Broan on November 27, 2006 at 12:48 pm

The New Apollo must have closed some time before 1946, because a 13-year old boy discovered a skeleton there while playing in the decaying theater in 1946.

Jimindreika on January 18, 2003 at 2:52 pm

The Pioneer Lounge & Billiards was never known as the NEW APOLLO Theatre.The building across the street, at 1540 N. Pulaski, was the New Apollo, opened in 1913,and it still has the name scrolled in stone.