Hermosa Drive-In

201 W. Hermosa Drive,
Artesia, NM 88210

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NeonMichael on February 10, 2019 at 1:24 pm

Aha! I found a second drive-in theater site in the 1955 topo map on Historic Aerials. The Circle B was on the west side of town at 3706 West Main Street, and Google Street View still shows the concrete driveway-to-nowhere there. (It’s also on the 1978 topo map there, and the 1997 aerial photo shows more suggestion of ramps.)

So the Circle B was different than the Hermosa. The MPA mentions above suggest that the Circle B closed in the early 1960s but stayed intact enough for the 1978 topo map to include it.

Also, I just made this clipping from the Current-Argus of July 6, 2008. It’s a long retrospective of Bill Bartlett, son of Ray, who ran the motion picture business of Carlsbad and Artesia. In particular, his dad “had the Valley Theater and Hermosa and Circle ‘B’ drive-ins running at different times in Artesia.”

NeonMichael on February 10, 2019 at 12:40 pm

Motion Picture Almanac drive-in list mentions for Artesia:

  • 1950 (first list)-1956: Circle B, Capacity 350, Owner Ray Bartlett
  • 1957-65: Circle B (350, Ray Bartlett) and Hermose (350, Ray Bartlett)
  • 1966: Hermose, 350, Ray Bartlett
  • 1969-76: Hermose, 350
  • 1977-84: Hermosa, no capacity, R. Bartlett
  • 1985-88 (final list): Hermosa, Marin

An Artesia resident named Ray Bartlett died there May 12, 1972, at the age of 78.

Anthony L. Vazquez-Hernandez
Anthony L. Vazquez-Hernandez on November 1, 2017 at 9:50 pm


The FDY of 1956 lists a Circle B Drive-In for Artesia; a small detail, I know but I wanted to confirm that the “Circle B” is one and the same as the Circle Drive-In/Hermosa Drive-In AND can someone please clarify if this “Circle B” is actually a third name this theatre had over the years or simply a typo either on part of the FDY editor adding a “B” where there shouldn’t be one othe CT contributor omitting one.

Also, the FDY of 1964 lists two drive-ins:

•Hermose Drive-In
•Circle B Drivd-In

I’d assume “Hermose” was a misprint for Hermosa (?) but still, that listing clearly leads one to believe that The Hermosa and Circle B were two separate theatres running at the same time. Is that possible? Did Artesia have 2 different ozoners (regardless of whether they were operational at the same time or not)?

imaxman on August 24, 2015 at 1:34 pm

During my time at The Hermosa we had just put up a 24 sheet billboard poster for a Beatles movie when the uproar about the alleged Beatles comments on god and everyone was banning any thing to do with them. This was around August 1966 according to the internet. We had to remove the poster and replace it with another film title. The projection booth had 2 Simples XL 35 projectors, Strong Futura carbon arc lamp houses, and Super Panatar anamorphic lenses. the sound system was still speakers on posts.

imaxman on August 24, 2015 at 1:20 pm

I worked at the Hermosa Drive In theater in 1967 as a projectionist. an helped out at the LandSun indoor theater.