Herald Square Theatre
1331 Broadway,
New York,
NY
10018
1331 Broadway,
New York,
NY
10018
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The May 19, 1883, issue of The American Architect and Building News said that a theater to be built at the northeast corner of Broadway and 35th Street was being designed by architect John Sexton.
The Internet Broadway Database page for this theater says that it was designed by the architectural firm of Rose & Stone. This was the 1894 remodeling project, as noted in the June 16, 1894, issue of Real Estate Record and Builders Guide.
The original building as designed by Sexton was a single storey. In 1908, the building suffered a fire which led to the removal of the second floor added by Rose & Stone in 1894.
INTERESTING HISTORY.
Another old picture of the Herald Square: View link
According to the book THE TRANSFORMATION OF CINEMA (Eileen Bowser) this started showing movies as Loew’s Herald Square on October 20, 1913 with a program of five reels and evening admission of fifty cents.
The year given for this photo is 1910.