Apache Theatre

2312 South Broadway,
St. Louis, MO 63104

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Apaches Theatre, aka New Shenandoah, St. Louis, Mo.

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The New Shenandoah (later known as the Apache) was one of the better theatres located in the densley populated near South St. Louis. It had a free standing box office at the sidewalk. Once entering the marble lobby you went a half block before reaching the auditorium. Once you reached the auditorium you had the concession and restroom at the left of the back of the theatre and making a right you would enter through one of three aisles.

The auditorium was a block long and on one level. There was a small stage and a screen from wall to wall. Nothing ornate about the auditorium. Wall scones on six pillars on each side of the auditorium for lighting.

Mrs. Ells Savage was the manager and also sold the tickets. She worked the theatre for 42 years until it was closed for redevelopment of the area. It was a Komm theatre along with thirteen others in the neighborhood. The last movie shown was in January 1961, a double bill of “The Magnificent Seven” and “A Dog’s Best Friend.”

Contributed by Charles Van Bibber

Recent comments (view all 20 comments)

JAlex
JAlex on September 3, 2006 at 8:06 pm

I didn’t remember this either, which is why I attributed the source of the info.

JamesGrebe
JamesGrebe on September 4, 2006 at 7:50 am

I wonder who their source was?

fujiwest
fujiwest on December 28, 2006 at 6:52 am

I’m wondering if anyone remembered an Indian bust located somewhere in the theater? I have an Indian bust that my dad said came from an old theater in St. Louis. After my dad aquired it, he had it displayed in Carson Pontiac’s showroom on Manchester Rd.

JamesGrebe
JamesGrebe on December 28, 2006 at 7:10 am

On the ohter hand, there was a Thom’s Ponticaa dealership that always had Indian Tom-Toms in their comercials beating. It may have come from there. I do not remember an Indian bust at the Apache.
James

JamesGrebe
JamesGrebe on January 17, 2007 at 12:02 pm

responce to fujiwest
When the New Shenandoah was converted to the Apache on the marque in the very front there was an indian head in neon. Could this be what you were thinking of?
James Grebe

fujiwest
fujiwest on January 17, 2007 at 3:05 pm

James, this was an actual bust made of an Indian, probably made of plaster and then painted. This has been 40+ years ago. I do have a picture of the Indian if anyone thinks it would help.
Lisa

JamesGrebe
JamesGrebe on January 17, 2007 at 3:25 pm

Yes, it would if you can send me it as an attachment to

Chuck1231
Chuck1231 on March 29, 2009 at 10:12 pm

There goes another error by Boxoffice. The theatre was not destroyed by a fire. We were there when the bulldozer to her down.

Chuck1231
Chuck1231 on January 30, 2010 at 10:11 pm

Header needs the address changed to 2227 So. Broadway, St. Louis, Mo. 63104

JAlex
JAlex on February 12, 2010 at 3:39 pm

Name change from New Shenandoah to Apache took place in January 1955.

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