Apache Theatre
2312 South Broadway,
St. Louis,
MO
63104
1 person
favorited this theater
The New Shenandoah (later known as the Apache) was one of the better theatres located in the densley populated near South St. Louis. It had a free standing box office at the sidewalk. Once entering the marble lobby you went a half block before reaching the auditorium. Once you reached the auditorium you had the concession and restroom at the left of the back of the theatre and making a right you would enter through one of three aisles.
The auditorium was a block long and on one level. There was a small stage and a screen from wall to wall. Nothing ornate about the auditorium. Wall scones on six pillars on each side of the auditorium for lighting.
Mrs. Ells Savage was the manager and also sold the tickets. She worked the theatre for 42 years until it was closed for redevelopment of the area. It was a Komm theatre along with thirteen others in the neighborhood. The last movie shown was in January 1961, a double bill of “The Magnificent Seven” and “A Dog’s Best Friend.”
Just login to your account and subscribe to this theater

Recent comments (view all 20 comments)
I didn’t remember this either, which is why I attributed the source of the info.
I wonder who their source was?
I’m wondering if anyone remembered an Indian bust located somewhere in the theater? I have an Indian bust that my dad said came from an old theater in St. Louis. After my dad aquired it, he had it displayed in Carson Pontiac’s showroom on Manchester Rd.
On the ohter hand, there was a Thom’s Ponticaa dealership that always had Indian Tom-Toms in their comercials beating. It may have come from there. I do not remember an Indian bust at the Apache.
James
responce to fujiwest
When the New Shenandoah was converted to the Apache on the marque in the very front there was an indian head in neon. Could this be what you were thinking of?
James Grebe
James, this was an actual bust made of an Indian, probably made of plaster and then painted. This has been 40+ years ago. I do have a picture of the Indian if anyone thinks it would help.
Lisa
Yes, it would if you can send me it as an attachment to
There goes another error by Boxoffice. The theatre was not destroyed by a fire. We were there when the bulldozer to her down.
Header needs the address changed to 2227 So. Broadway, St. Louis, Mo. 63104
Name change from New Shenandoah to Apache took place in January 1955.