White Roxy Theatre
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The White Roxy Theatre, seating 193, was opened by Eileen and Roger Moore on December 28, 1972. The theatre was a franchisee of United General Theatres, which was planning family-oriented theaters in small towns, similar to the Jerry Lewis Cinemas.
According to United General’s sales offering, which appeared in newspapers across the country in 1972, their theatres were fully automated and could be run by two people. $15,000 plus operating costs was the price of the turnkey operation, with 16mm projection.
In a Los Angeles Times story it was said 200 cinemas were planned in California. Three known California ones that opened were in Camarillo, Fullerton, and Los Banos. The company was not connected in anyway to National General Theatres or General Cinemas. The rise and fall of United General Theatres, and its legal problems, was covered from March through October of 1975 in the LA Times.
On February 11, 1975, the Los Alamos Monitor reported that the White Roxy Theatre had been purchased by Taffy Gibney and Mary Rush. They planned to replace the 16mm projector with a 35mm projector to increase the availability of films.
In April 1978 Mary Rush and partners purchased the former Commonwealth Centre Theatre and renamed it the Roxy Centro Theatre, thus giving them control of both theatres.
The White Roxy Theatre was closed in fall of 1987.
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