General Malvar Avenue and General Aguinaldo Avenue,
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Opening in the Araneta Center in 1965, it was originally used as a theater and was considered the biggest in Asia. It was used as a venue for premiere nights of local movies from 1970’s to the 1990’s. The first movie theater to rise in Cubao is the New Frontier Cinema and Theater, touted back then as the largest theater in the country with its capacity capable of holding up to 3,500 (so it’s said in an old press release). Until the 1990’s it was the premiere theater of Cubao and was one of the few movie theaters that have their own driveway.
The building was renovated and re-opened in September 2015 as the Kia Theater, now converted into multipurpose concert hall and commercial center. It first presentation was “Disney Live”.
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