Crest Theatre

10 W. Broadway,
Long Beach, NY 11561

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Additional Info

Previously operated by: Rugoff & Becker

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As it appeared later with the Hotel Jackson marquee

Located on Long Island, NY, in Long Beach at the corner of Edwards Boulevard and Broadwalk. The Crest Theatre was operated by Rugoff & Becker in 1948. It was located inside the 1920’s- built Hotel Jackson. It was still open in 1955, but had closed by 1957. The building was destroyed by fire in 1966.

Contributed by Ken Roe

Recent comments (view all 5 comments)

robboehm
robboehm on January 9, 2017 at 12:26 pm

In August 1952 the management was forced to pull the showing of Roberto Rossollini’s controversial “The Miracle” rather than face a Catholic boycott of all the Rugoff and Becker theaters.

The Crest was also the home to “Subway Circuit” productions of Broadway shows and concerts.

robboehm
robboehm on January 9, 2017 at 12:30 pm

Rugoff and Becker also operated the Laurel and Lido (latterly Park Avenue and Long Beach cinemas) in Long Beach.

robboehm
robboehm on January 11, 2017 at 6:29 pm

The Crest was located within the Jackson Hotel which dates back to the 1920s. The marquee appears in the postcard image uploaded. A subsequent picture shows the marquee converted to the hotel entrance. After being idle for many years the hotel was sold for 5.2 million in 2012. The buyer indicated he would extensively renovate the building.

The article describing the sale lists the address as 405 East Broadway. CT sites a West Broadway location. Will try to resolve.

Captfxco
Captfxco on January 12, 2017 at 9:13 am

Rob, check your email for info on this theater. The building was totally destroyed by fire in January of 1966. The address of 405 E Broadway was for another hotel of the same name a few blocks to the east. The address of this theater would have been approximately 10 West Broadway (will try to confirm that) The lot has been built over with expensive condos today..sent you several photos.

robboehm
robboehm on September 8, 2022 at 6:42 pm

Uploaded an August 1946 ad from the Brooklyn Eagle.

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