Pix Theatre

355 Mamaroneck Avenue,
White Plains, NY 10605

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The Pix Theatre in White Plains opened in 1935 with 400 seats, which was considered quite small at the time (now, of course, a 400-seat auditorium in a cinema is huge). It was the first theatre in Westchester County designated specifically for “talkies” or motion pictures with sound. It was constructed at a cost of $25,000.

The Pix Theatre closed in 1976 and was converted to a restaurant. It is now a sports shop. The building remains, but looks quite different than in its days as a theatre. Not only is the marquee gone, but the entrance is now just a wall (the entrance to the sports shop is in back). Also a new addition has been constructed and attached to the former theatre.

Contributed by Roger Katz

Recent comments (view all 11 comments)

Warren G. Harris
Warren G. Harris on April 12, 2004 at 5:06 am

In other words, was this the first NEW theatre to be built in Westchester County since the introduction of sound movies? Surely by 1935, every movie theatre in Westchester had been equipped with sound.

stepale2
stepale2 on July 20, 2005 at 3:26 am

Growing up in nearby Bronxville, we attended movie theaters in White Plains on Saturday afternoons (until I was 12, in 1955), including the Pix as well as the RKO, but there is no mention on the CT site of the Loew’s theater that was also in White Plains. It was on Main Street, a few blocks west of the RKO theater and I think it was called Loew’s State. Anyone remember it or have any info about its history?

Warren G. Harris
Warren G. Harris on July 20, 2005 at 3:36 am

Stephen, Loew’s White Plains was situated at 134 Main Street and had 1,830 seats, according to various FDYBs. I’m surprised that it’s not listed here. Must have fallen between the cracks.

Warren G. Harris
Warren G. Harris on July 27, 2005 at 1:52 am

Here’s an auditorium view from the October, 1936 issue of The Architectural Forum Magazine:
www.i8.photobucket.com/albums/a18/Warrengwhiz/128-2880_IMG.jpg
The caption says: “The interior is especially commendable for its simplicity, and for the economy of cubage obtained by using the ‘reversed curve’ slope, thereby eliminating the spatially wasteful plenum chamber.” To understand that properly, you need to look at the exterior view that has a link in the introduction to this listing.

ArchStanton007
ArchStanton007 on September 12, 2005 at 7:58 am

This exterior of this theater is briefly seen in “Goodbye Columbus” which filmed throughout lower Westchester County.

Warren G. Harris
Warren G. Harris on July 10, 2008 at 12:40 pm

The Pix was designed by the architectural firm of Bianculli & Ghiani, according to an article in the October, 1936 issue of Architectural Forum. Here’s a new link to a view of the modernistic auditorium: View link

Tinseltoes
Tinseltoes on March 24, 2010 at 4:05 am

The Pix Theatre was one of the most respected “art” cinemas in the USA, and was operated for its first 33 years by David Mavity, who had entered the movie industry as an usher at the original Roxy Theatre in New York City. The Pix attracted patronage from all over Westchester County and beyond for its booking policy of foreign imports and quality American films. Illness forced Mavity to retire in 1968, and he died a year later at age 60, according to an obituary in The New York Times of 5/17/69.

Mike Rogers
Mike Rogers on July 2, 2011 at 4:09 pm

Listed in the 1956 Motion Picture almanac.

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