Bawabat Al Sharq Mall,
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Novo Cinemas, formerly Grand Cinemas, opened in August 2011 with four screens.
Films are screened in Hindi, Tamil, and Telugu except American movies which are in English.
Novo Cinemas history dates back to 2000 with the opening of Grand Cinemas in Dubai. In 2012 they Joined the Elan Group, part of Gulf Film Group, and in 2014 they were renamed Novo Cinemas.
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