Boulevard Theatre

1032 Southern Boulevard,
Bronx, NY 10459

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Showing 18 comments

GeorgeStrum on July 15, 2011 at 4:39 pm

As of 7/15/11 nothing occupies the space. It is an empty shell with forlorn signs on the windows “to let”,

Tinseltoes on April 15, 2011 at 10:37 am

On this night only in 1948, Loew’s Boulevard presented “All Jewish Vodvil” on stage, with Irving Grossman as headliner. On screen was the current B&W double bill of Paramount’s Bob Hope comedy, “Where There’s Life,” and the Republic oater, “The Fabulous Texan.” In that era, the Boulevard’s films were two weeks behind Loew’s Paradise, the circuit’s exclusive leader for the Bronx.

Tinseltoes on April 4, 2011 at 8:34 am

A couple of recent photos of the spruced-up facade of the Boulevard Theatre can be seen at the very end of this new article about Westchester Avenue: View link

EMarkisch on July 2, 2008 at 8:42 am

Lost Memory’s photo posted above on 7/1/08 dates from 1940 as the two features playing are ‘40 releases. Front of marquee reads as follows (best I can decipher):


Warren G. Harris
Warren G. Harris on July 2, 2008 at 6:49 am

Here are new links to images described above on July 28th, 2005:
View link
View link

Warren G. Harris
Warren G. Harris on July 3, 2006 at 12:38 pm

The “Also known as” needs to be corrected. The Boulevard was never known as the Puerto Rico. That was another Bronx theatre with the original name of the Forum.

Warren G. Harris
Warren G. Harris on July 3, 2006 at 12:29 pm

Today’s New York Times obituary of comedian Jan Murray, who was born and grew up in the Bronx, mentions the theatre: “When Mr. Murray was a boy, his mother would take him to burlesque shows and to the 25-cent vaudeville performances at Loew’s Boulevard Theater. After she became ill and could not leave the house, he would memorize the acts and perform them at her bedside.”

LUISMEL on December 26, 2005 at 1:25 pm

Your right! It was never called the Puerto Rico. It kept playing spanish movies as the Boulevard till the early 80’s. When it sadly closed. Remember going to see a couple of spanish movies in the mid 70’s. And was very impress with how awsome it looked. Sorry to see it closed and turn in to what it is today.

Warren G. Harris
Warren G. Harris on July 28, 2005 at 6:11 am

I’m not sure that this was ever called the Puerto Rico, a name that was used for another Bronx theatre, originally the Forum, at one time. Here are two views of the Boulevard as an Hispanic showcase after Loew’s discarded the theatre:

RobertR on July 4, 2005 at 2:19 pm

Here is an ad from it’s Puerto Rico days.
View link

charliek on September 12, 2004 at 10:15 am

To view several recent pics of this grand old theatre building, see my web page at:
View link

Warren G. Harris
Warren G. Harris on July 16, 2004 at 8:06 am

The Boulevard was one of several Bronx theatres that Marcus Loew purchased from the Picker family, which is still active in the movie industry today. Eugene Picker had a long association with Loew’s Theatres, eventually becoming president (and the last before its takeover by the Tisch brothers). Eugene’s son, David Picker, became a studio head and independent producer. David’s sister, Jean Picker Firstenberg, is currently CEO of the American Film Institute. Other Picker-built theatres in the Bronx acquired by Loew’s were the Spooner and Burland, as well as the Oriental in Brooklyn, according to a recent telephone conversation that I had with David Picker.

Warren G. Harris
Warren G. Harris on June 22, 2004 at 10:56 am

The address for the Boulevard is incorrect. The street’s name is Southern Boulevard, not South Boulevard.

Warren G. Harris
Warren G. Harris on April 2, 2004 at 1:51 pm

Thomas W. Lamb designed this Beaux Arts theatre, which first opened on November 1, 1913, with a reported 2,187 seats. Vaudeville was the main attraction until 1917, when movies were given equal billing and a three manual Mollar organ was installed to add to the musical accompaniment. Over the years, much of the Boulevard’s ornate auditorium was painted over or draped to make it appear more “modern.”

RobertR on February 19, 2004 at 6:33 am

For many years after Loews closed the Boulevard it was operated by an independant who called it The Puerto Rico. They created 2 or 3 theatres in the balcony and kept the huge orchestra as it was. They presented live Spanish shows, I think in collaberation with the Commodore in Brooklyn. Many times they only ran movies in the upstairs cinemas because the main house was so big to heat and air condition.

Roger Katz
Roger Katz on February 18, 2004 at 4:57 pm

This theatre is now a furniture store and a children’s clothing store.