Strand Theatre

18 Elm Street,
Southbridge, MA 01550

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Strand theatre

The Strand Theatre in the center of Southbridge was leveled many decades ago. Any memories of it would be appreciated.

Contributed by Gerald A. DeLuca

Recent comments (view all 17 comments)

kencmcintyre on November 17, 2007 at 4:35 pm

I’ve been down that path before. A lot of these theaters that are “destroyed” are rehabbed and put back to work.

kencmcintyre on November 17, 2007 at 4:36 pm

The Blanchard is noted in the interior photo to be on the southwest corner of Main and Elm Streets. I believe that is the location of the Strand as well.

kencmcintyre on November 17, 2007 at 4:46 pm

I agree. I’ve made the same assertion based on newspaper accounts of fires only to find out later that the theater was rebuilt and demolished years later.

atmos on November 18, 2007 at 7:28 am

The building was erected in 1916 by the Blanchard brothers for use as a dance hall and roller skating rink.Originally known as The Hippodrome it was also used for vaudeville and converted into a cinema in 1926.This information from this website –

rsalters (Ron Salters)
rsalters (Ron Salters) on February 15, 2008 at 2:34 pm

The 2 photos, from 1920 and 1927, posted by Ken Mc on Nov 17 2007 are of the same building, from 2 different vantage points. The theatre entrance bears no resemblance at all to the Strand’s entrance in the 1941 MGM photo and Lost’s photo of Oct 28 2005. The newer entrance is a small 2-story building with a store on the left and the theatre lobby on the right. After the 1927 fire, were they able to salvage the auditorium, or was the entire theatre complex of new construction ? Was the Strand which opened in 1926 a reworking of the Blanchard Theatre; then it was burned out in 1927? Then the Strand was rebuilt with a new entrance, or was the entire post-fire Strand Theatre a new building ??

rsalters (Ron Salters)
rsalters (Ron Salters) on November 10, 2010 at 2:37 pm

The 1927 Film Daily Yearbook lists 3 movie venues for Southbridge: the Plaza Theater, 600 seats; the Phelps Theatre, 725 seats; and Blanchard’s Theatre, 876 seats.

Cinerama on June 13, 2014 at 1:34 pm

I lived in Southbridge on Mechanic Street till 1961 and use to walk to a movie theatre. It might have been this one.

Cinerama on November 3, 2015 at 3:09 pm

I uploaded three pictures that I found searching on the web

rsalters (Ron Salters)
rsalters (Ron Salters) on November 4, 2015 at 1:59 pm

Of the 3 old photos posted, only the second one which shows a small 2-story building matches the photo on the 1941 MGM Theatre Report for the Strand on Elm St. in Southbridge. The big color photo appears to have 1960-era cars in it, with a Strand Theatre at the far left end of the business block. That photo isn’t anything like the 1941 MGM photo.

MikeMarketti on January 6, 2018 at 10:33 am

I live in Southbridge. This picture is of a building on Main St. which the Strand Theatre had a sign attached to. The theatre was behind this building. This building burned in 1926, but still stands today. It may have had a theatre in it, but it was not the Strand. The Strand was demolished in the 60s. It is now a parking lot. Thanks

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