Juaraz Theatre
222 E. University Drive,
Edinburg,
TX
78539
222 E. University Drive,
Edinburg,
TX
78539
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Old theater closed in the 1980’s. Has been renovated to a nice building.
Contributed by
Jesse de la Rosa
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Recent comments (view all 7 comments)
East Harriman Boulevard doesn’t seem to exist in Edinburg. West Harriman runs into W. University. There are some law offices at 222 W. University, so it’s possible that the street address is incorrect or has been changed. If anyone is familiar with this area, let me know.
Could the name of this theater be misspelled and it is actually the Juarez Theater?
I thought about that. Cinematour and the Mike Rivest site have the theater as Juraz. I couldn’t find any info on a theater by either name.
The 1951 Film Daily Yearbook lists a Juarez Theater with 375 seats for Edinburg, Texas. The address given is 222 E. Harriman. The address could be wrong, or the address was changed at some point.
Many issues of Boxoffice Magazine from the 1940s and 1950s mention a Juarez Theatre in Edinburg, but none mention a Juraz Theatre. I suppose it’s possible the name has been changed from Juarez to Juraz. Maybe somebody stole an “e” from the sign and they couldn’t afford to replace it, so they shifted the remaining letters about?
The March 18, 1930, issue of Motion Picture Times ran an item saying that L.J. Montague, owner of the Valley Theatre, was building a new 350-seat house that would show Mexican movies. This might have been either the Juarez or the Aztec. Both of those houses were in operation by 1942, and I’ve found no mentions of either of them by name earlier than that year. Montague also operated the Aztec, until 1946, when he sold all three of his Edinburg houses.
The July 2, 1949, issue of Boxoffice said that the Juarez Theatre was being remodeled, and that its seating capacity would be increased from 400 to 600. The July 23 issue the same year said that the expansion of the building had been completed and new seats were being installed.
The most recent mention of the Juarez I’ve found in Boxoffice is from 1966. As I said above, there are no mentions of a Juraz Theatre at all.
In the book “The Old Movie Theatres of Texas”, it is listerd as the Juarez and the address is the same that LM lists on 222 E. Harriman Blvd. Like LM said there could have been address changes to the street or the street name could have changed.
East Harriman is now East University in Edinburg, Tx. The movie Theatre’s name was Juarez.