Strand Theatre

24 Eastern Avenue,
Springfield, MA 01109

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Small neighborhood theatre. Located on Eastern Avenue near Winchester Square. Showed second run, double feature films.

Contributed by Richard Williams

Recent comments (view all 4 comments)

EdwardShear
EdwardShear on December 3, 2004 at 3:26 pm

The Strand had an impressive downtown-style marquee for a small neighborhood theater. It opened in 1921 and closed in 1958. In the early ‘60’s, it was demolished for an extended parking lot needed by a then popular nearby grocery store. It had 738 seats on the main floor and 226 seats in it’s balcony.

rsalters (Ron Salters)
rsalters (Ron Salters) on November 22, 2006 at 5:56 am

The MGM Theatre Photograph and Report form for the Strand in Springfield has a facade photo taken in March 1941. There was a fairly small but flashy rectangular marquee with 3 large Palladiun-style windows above it. Attraction is “Lady Eve”. The address is 24 Eastern Avenue. The Report states that the Strand has been showing MGM films for over 10 years; that it’s over 20 years old; is in Fair condition; and has 738 orchestra seats and 226 balcony seats; total: 964 seats. The type of patronage is “Neighborhood”.

BarbaraShaffer
BarbaraShaffer on September 28, 2007 at 8:54 am

A Springfield lawyer in his 70’s remembers a big “S” on the front of the Strand. He tells of his Six Corners buddies pooling their resources and buying a single ticket. The ticket holder would gain admission and let his cronies in through a side door.

rsalters (Ron Salters)
rsalters (Ron Salters) on November 17, 2010 at 9:11 am

The Strand in Springfield is listed in the 1927 Film Daily Yearbook as having 746 seats and open daily.

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