Strand Theatre
24 Eastern Avenue,
Springfield,
MA
01109
24 Eastern Avenue,
Springfield,
MA
01109
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The Strand in Springfield is listed in the 1927 Film Daily Yearbook as having 746 seats and open daily.
A Springfield lawyer in his 70’s remembers a big “S” on the front of the Strand. He tells of his Six Corners buddies pooling their resources and buying a single ticket. The ticket holder would gain admission and let his cronies in through a side door.
The MGM Theatre Photograph and Report form for the Strand in Springfield has a facade photo taken in March 1941. There was a fairly small but flashy rectangular marquee with 3 large Palladiun-style windows above it. Attraction is “Lady Eve”. The address is 24 Eastern Avenue. The Report states that the Strand has been showing MGM films for over 10 years; that it’s over 20 years old; is in Fair condition; and has 738 orchestra seats and 226 balcony seats; total: 964 seats. The type of patronage is “Neighborhood”.
The Strand had an impressive downtown-style marquee for a small neighborhood theater. It opened in 1921 and closed in 1958. In the early ‘60’s, it was demolished for an extended parking lot needed by a then popular nearby grocery store. It had 738 seats on the main floor and 226 seats in it’s balcony.