Juliet I & II

1474 3rd Avenue,
New York, NY 10028

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bazookadave on November 1, 2013 at 9:28 pm

John J. McNamara also designed the Beekman! Wow I did not know he also designed the Juliets, which was much smaller and less memorable. In fact I thought it was built into a pre-existing structure on site.

Joe Vogel
Joe Vogel on July 6, 2013 at 3:06 pm

The Office for Metropolitan History’s Manhattan NB Database says that the theater at 1474-1478 Third Avenue was designed by architect John J. McNamara in 1969.

Pietro14 on April 15, 2012 at 11:49 am

The Juliet 1&2 was originally opened by ABC Theatres of NY to exhibit its own ABC Pictures. That production arm did not last too long and subsequently the site played other product. It was named after ABC’s Juliet theatre in Poughkeepsie because the powers to be at ABC were so proud of that theatre and the business that it generated. It was located opposite Vassar College. It has not been a cinema since Sept. of 1990 and is now owned by Vassar. It will soon become a college book store. I managed the Juliet in Poughkeepsie for 13 years so that this information is right on.

Pete Bergamo

jpod on August 28, 2011 at 6:03 am

For several years after it closed, the Juliet’s marquee read “A Bo a Hi Do” because the last film that played there was “A Boy and His Dog” with Don Johnson.

Al Alvarez
Al Alvarez on February 27, 2011 at 6:36 pm

Actually ABC Southeastern EXCLUDED Florida which had a separate ABC Florida State Theatres subsidiary.

Mike Rogers
Mike Rogers on February 27, 2011 at 5:38 pm

ABC Southeastern Theatres included more than Flordia.Mr.Lewis.

DamienB on September 4, 2010 at 7:38 pm

Exit, you’re mistaken. The Juliet was some 20 blocks north of the Columbia/Gemini/UA. A different theatre entirely.

Al Alvarez
Al Alvarez on March 9, 2010 at 4:18 pm

The Juliet 1 & 2 opened in late December 1970 with “The Aristocats” and closed in June 1976.

exit on October 18, 2007 at 12:51 pm

Confusing, huh? I just don’t remember anything on 2nd avenue between the Beekman (and awful Loews New York Twin) and the Cine' on 86th st, except for a tiny single screener that’s still there.

William on October 18, 2007 at 12:25 pm

The UA 64th Street & 2nd Ave Theatre is still open. The theatre in question on this thread is located at 1474 3rd. Avenue which is at 83rd. Street. I was just wondering, was looking at some old subway movie posters earlier and it listed the Juliet Theatre at 3rd. Ave & 83rd Street.

exit on October 18, 2007 at 12:25 pm

So this place was gone by 78? Then it’s not the one I remember. Can’t forget the name, but I remember something with an uninspiring name changing to Gemini, with a little nicer facade and decor. And that place looks NOTHING like the recent pictures of the UA Whateveritis. No one has pictures of the Juliet??

Anyone remember the weird little twin RKO had across from the DW Griffith around the corner from the Baronet/Coronet? Had the opening of THE BOY FRIEND… redone as Manhattan 1&2, ran CRUISING, MUPPETS TAKE MANHATTAN, POLTERGEIST… same cool window displays as other Rugoff/Cinema 5 houses. For Poltergeist they had a real TV in the window with a little girl figure in front of it -nightgown, hands on screen, static snowy picture… Very strange place, screen very high, downstairs way below the screen, top level was only good place to sit, with eye-level sightlines, a strange little severely slanted “stage” like thing under the screen. You just had to wonder “what were they thinking?” couldn’t have been built this way on purpose.

exit on October 18, 2007 at 11:59 am

64th and 2nd sounds like a tiny single screener under an apartment building. I recall no twins on second avenue at all. Just wasn’t a busy place except near 86th street where the Orpheum/Cine'. the RKO twin under a department store, and the 86th sdtreet East were. Entrance to the Cine' (balcony of the Orpheum split like Loew’s Stat was) was on 2nd avenue.

exit on October 18, 2007 at 11:48 am

I don’t know what you mean about second avenue, bit I can tell you for sure that Juliet/Gemini and Columbia were the same place.

exit on October 18, 2007 at 11:45 am

Yes, and also the Gemini. all the same place. I was in there through all 3 names.

William on October 18, 2007 at 11:34 am

Roadshow where you thinking of the United Artists 64th & 2nd. Ave. Theatre? That theatre was known as the Gemini 1 & 2 and Columbia 1 & 2.

exit on October 18, 2007 at 11:07 am

It was eventually renovated and renamed Gemini I & II. Features opening there: MIDNIGHT EXPRESS, COAL MINER’S DAUGHTER, A LITTLE NIGHT MUSIC… Boxoffice Magazine did a Modern Theatre feature on this place when it opened, with pics of how it basically looked originally and it didn’t change much after renovations. It was a nice place.

William on October 18, 2007 at 9:53 am

The address for this theatre is 1474 Third Avenue or 3rd. Ave @ 83rd Street, former phone number 212 249-1806.

RobertR on June 4, 2006 at 9:58 am

The Juliet opened this pair of Joseph E Levine films in 1972
View link

RobertR on May 29, 2006 at 2:00 pm

Here is a pair of MGM showcase films like mentioned in the introduction. Boy do they capitalize on the success of Love Story. And was Richard Chamberlain still playing a college student in the 70’s?
View link

RobertR on May 29, 2006 at 3:41 am

A day and date with the Demille in 72
View link

bamtino on November 8, 2005 at 3:14 pm

Finally nailed down the address for this one: 1474 Third Avenue, New York, NY 10028.
The opening attraction, on December 25, 1970, was indeed The Aristocats.
According to COs, the first floor auditorium had seating for 300 while the upper level theatre seated 480.

bazookadave on November 7, 2005 at 12:55 pm

OH WOW!! I forgot about this theatre until seeing this entry. I think there was a mezzanine up on the second floor with a glass window overlooking Third Avenue…or else the view from the escalator loked out a window streetside. Can’t remember what I saw here, maybe The Aristocats as mentioned in the entry above, I know I saw that Disney movie in a movie theater when I was a kid, might have been at the Juliet! If anyone has any pics of this theatre please post them. Thanks everyone

philipgoldberg on August 6, 2004 at 8:47 pm

Wow, I always wondered what happened to this theater. Saw Beatty and Nicholson in “The Fortune” there. Thanks

SethLewis on August 5, 2004 at 10:45 am

Did the following notes for a Cinema Treasures correspondent who contacted me a month ago about this theatre…Please note that it was the Juliet I & II

The Juliet opened as an ABC theatre…There were different ABC chainlets broken up regionally ie ABC Mountain for Utah and Colorado, ABC Southeast for Florida and so on…They never really had critical mass in the NY area with only the Juliet and a couple upstate to show for themselves…Part of the attraction of this theatre was there was also a great old-fashioned fish house between 79th St and 80th St on 3rd Avenue (The Clam Box?) which made for a good family night out on Sunday night

The Juliet may well have opened with The Last Valley but I thought it might have been Disney’s Aristocats as well or just behind it. There was a downstairs screen and an upstairs with an escalator…the upstairs screen had quite decent raked seating – I remember being rather high up for Taxi Driver, The Longest Yard and a double bill of Klute and Summer of 42…The box office was streetside and the inside was your basic issue cinema red carpet and brass coloured laminate

The first run years were the first couple – with mostly Cinerama or ABC Pictures or MGM releases ie The Grissom Gang, The Wild Rovers daydating with Broadway houses like the Rivoli, or Embassy or Cinerama (keep in mind that the Juliets predated the revamped RKO 86th St by a couple of years when those screens picked up the first run mantle of Cinerama/AIP/MGM)…Later on it was subruns or showcase runs mostly with moveovers from the Loews Orpheum/Cine or from the 3rd Ave and 60th St theatres like the pictures I mentioned…The theatres were just good functional neighborhood theatres not particularly glamorous just something you wanted to see most of the time…My sister and I did a double feature here one night as well one in each theatre Cabaret and possibly The Last Detail ( we did the same not long after in the then UA Columbia I and II)…because the brand wasn’t particularly strong they didn’t really fit into the Red Carpet, Blue Ribbon or Flagship groupings of the time…A 1973 or 74 revival of Gone with the Wind did well here also…Am not sure when it switched from ABC to Hallmark but remember the distinctive ABC logo becoming just a red dot on the marquee

The last years 1975-78 were a bit of a mess…mostly $1.00 runs I believe…remember seeing Emanuelle, Night Moves in these years…One of the last attractions if not the last was that Don Johnson/Jason Robards classic A Boy and His Dog…The space sat vacant for nearly a year before being torn down for a high rise building…The theatre must have had one of the shortest lives of any cinema