Loew's Valencia Theatre
18 W. Lexington Street,
Baltimore,
MD
21202
18 W. Lexington Street,
Baltimore,
MD
21202
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Uploaded on: September 18, 2015
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With “Jacare” playing at the Valencia – not the easiest of films to sell – manager Jack Sydney decided on a new marketing approach in 1943. He advertised on news delivery trucks and lowered cost with a cross-promotion with “Modern Screen” magazine. The result is pictured.
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