Florida Theatre

205 E. Flagler Street,
Miami, FL 33131

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Florida Theatre

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One of the many theatres located on Flagler Street, across from from the Olympia Theatre (now the Gusman Center). This originally opened as the Hippodrome Theatre from around 1915, and was the second theatre with that name built in downtown Miami. It was closed in 1930, and became the Rex Theatre in 1931. It was operated by Paramount Pictures Inc. through their subsidiary E.J. Sparkes. It was closed and remodeled into the Florida Theatre in 1948 by the Jacksonville based architectural firm Kemp, Bunch & Jackson..

I remember seeing “Rosemary’s Baby” at this theatre. Unfortunately I can’t remember what the inside of the theatre looked like. I believe this theatre played some Cinerama travelogues, but by that time I had left the city.

Contributed by Bob Berg

Recent comments (view all 21 comments)

Al Alvarez
Al Alvarez on May 29, 2009 at 7:47 pm

At the Florida in 1966.

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Ken Roe
Ken Roe on September 29, 2009 at 11:54 am

A few views of the Hippodrome Theatre here:
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Another vintage view of the Hippodrome Theatre on the corner of Avenue B:
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Al Alvarez
Al Alvarez on October 21, 2009 at 10:28 pm

According to Boxoffice magazine (November 20, 1961)the Rex building was torn down for the Florida. It states that the Rex and Hippodrome were the same location but the Florida was a new building.

Al Alvarez
Al Alvarez on January 17, 2010 at 5:55 pm

This Miami News article contradicts Boxoffice and says the Florida is a remodel of the Rex.

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RLSemes on December 1, 2010 at 3:25 am

I have vague memories of the Rex Theatre in Miami. I may have
been in it once with my parents, but don’t remember for sure. In
1947 or so, when I was around six, I think it burned down, or
burned partially. I do remember my parents telling me it had
wood floors. The Florida, as I recall, was mostly a new building.

guarina on May 12, 2012 at 4:19 am

It was THE theater that showed Cinerama. And the box office lady proudly boasted a very youthful neckline.

Al Alvarez
Al Alvarez on July 9, 2012 at 10:41 pm

Florida Theatre manager Ralph Puckhaber was head of marketing for ABC Florida State Theatres when I started working for them in 1974, twenty years after the article above was published. He was a flamboyant man who always wore plaid jackets with his trademark pink socks.

Al Alvarez
Al Alvarez on September 22, 2016 at 4:11 am

“Suddenly, Last Summer” in the photo section.

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