Strand Theatre
510 W. Wisconsin Avenue,
Milwaukee,
WI
53201
510 W. Wisconsin Avenue,
Milwaukee,
WI
53201
1 person
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It was 1959. I was in 7th grade, St. Aloysius in West Allis. The nuns took us to see “Ben Hur”. I will never forget when they opened the drapes ( remember those days). The screen was crimped on both ends as that was the only way it could be fitted. Yes, it was not a Cinerama production, but stunning just the same. It is a shame that this cannot be duplicated today. The chariot race was breathtaking.
Description of 1949 modernization: boxofficemagazine
Newspaper ad for opening of Tol'able David in January 1922.
I have amazing memories of The Strand in the mid 1970s as, as a child, my parents took me there to show me what widescreen films were REALLY all about.
The Strand was doing a run of Todd-AO and 70 mm films, and as a result I got to see Sound of Music, South Pacific, and It’s a Mad, Mad, Mad, Mad World the way they were MEANT to be seen.
The two memories I will never forget are seeing the pre-intermission montage of Mad World and the wedding scene of Sound of Music on THAT screen.
Those showings at The Strand were solely responsible for my life-long love of large widescreen film processes.
Those experiences simply can never be recreated except at one of the very, very few film palaces left.
Here is a photo from the Milwaukee Public Library. The Strand is on the left side, and the Palace/Orpheum is on the right:
http://tinyurl.com/pwhn2
Back in the early 70’s, I was on loan from IATSE Local 251 in Madison to Local 164 in Milwaukee and worked at the Strand. It was equipped with a pair of Norelco AA11’s with Strong Carbon Arcs. By the time I got there it was pretty run down, running mostly junk film, we did run The Sound of Music in 70mm during one holiday season, a new print too! In it’s heyday it was THE roadshow house in Milwaukee, the 1st 70mm was Oklahoma and it ran virtually all the big ones after that. I saw Music there as a kid, fond memories indeed!
Please let me know if you learn anything more about this theatre.
Jim Rankin