Surf Theatre

7420 Collins Avenue,
Miami Beach, FL 33141

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David_Schneider on March 13, 2018 at 4:29 pm

Yes the former Surf Theatre is currently a souvenir, t-shirt and beach accessories store called Surf 7420.

Last night I sat in the Subway restaurant across the street like I did two years ago as mentioned in my previous comment and enjoyed what they’ve done to the front of the building: red neon lights around the perimeter of the marquee with the name “Surf” in the middle, small white lights that look like neon from afar underneath the marquee illuminating the entrance, and twinkling lights around the edges of the poster boxes.

The spirit of all this felt to me like they had made some effort to honor the building’s former life as a cinema.

Inside the fully renovated interior I did not notice any trace of the theatre but there’s a ton of items to look at in there and the environment was pleasant. (Look up the address on Google Maps for interior/daytime exterior photos.)

aeterna on May 1, 2017 at 11:25 am

The Surf is now a retail store selling beachwear and assorted beach themed items.

David_Schneider on April 4, 2016 at 4:14 pm

I visited North Beach on March 11, 2016. The doors to the Surf were papered over so the gym is apparently gone. (I Googled and found photos of what the interior looked like when it was Condesa gym.)

If you visit the Subway restaurant across the street and sit near the front window, you can enjoy a full view of the Surf and contemplate it as I did.

The inside of the nearby Normandy was under construction, with a table with blueprints laid out in the lobby.

Both theaters still have their marquees, which I hope are kept if the area is “revitalized” (which was somewhat dumpy).

Joe Vogel
Joe Vogel on December 17, 2015 at 8:58 pm

The NRHP registration form for the North Shore Historic District (PDF here), which includes the Surf Theatre, says that the house was designed by architect Robert E. Collins, who also designed Herman Weingarten’s Cameo Theatre.

aeterna on December 17, 2015 at 8:00 pm

From the 1938 Film Daily:


Miami Beach, Fla. — Herman Weingarten, of New York, has announced a program which will include the building of a circuit of 12 theaters in this area, at an investment of $1,250,000. Weingarten began con- struction several weeks ago of the first theater, the Cameo, in the pro- posed string, a $100,000 structure at Washington Ave. and Espanola Way. The second will be on Collins Ave. and is to be known as the Surf Theater.

During the past 25 years Weingarten has constructed some 40 theaters and continues to operate some of them in Brooklyn and Long Island.

Associated with Weingarten in his
building activities is his daughter
Miss Henrietta Weingarten.

Al Alvarez
Al Alvarez on December 16, 2015 at 4:36 pm

aeterna, who was Weingarten?

aeterna on December 16, 2015 at 4:10 pm

The characteristic W logo that appeared under the old facade did not stand for Wometco but for Weingarten. This same W can be seen on the Cameo marquee in South Beach.

Chris1982 on May 4, 2015 at 2:08 am

This is from the Condesa Gym Website that occupies the former theatre: ince Condesa Gym opened its doors in 1984 in Mexico City by owner Ricardo Roman the gym continued to grow in popularity. Roman knew it was time to open Condesa Gym in Miami. We believe that our membership is, and always has been different than at other gyms. Condesa Gym is like an extended “fitness family” than a traditional health club. A place that feels like home. In part, that’s because we’re owner-operated and have been since our beginnings in Mexico. It means we’re personally committed to deliver the ultimate fitness experience. We take your satisfaction very seriously. We have a commitment to our community, to our members, and to our staff. That commitment is the reason that we’re here and growing and it’s one of the best reasons for joining Condesa Gym.

At Condesa Gym we have all of the latest cardio and strength training equipment. As well as the most dynamic fitness classes that include Spinning, Body-Express, Zumba, Yoga, Tai-chi, Aerobics, Boot Camp and Many More. At Condesa you will find a supportive and energetic environment that will help you achieve your goals. Our trainers are the best in the business, they can help you get in shape, and they’ve helped everyone at Condesa Gym accomplish their dreams.

DavidZornig on May 3, 2015 at 4:57 pm

1949 photo added courtesy of the “I Grew Up in South Florida in the 60’s 70’s and 80’s” Facebook page.

yummydogs on July 8, 2014 at 2:03 am

It’s always sad to see iconic theatre houses like this perish. There’s nothing like watching beautiful films in big screens. It’s a movie experience like no other.

Al Alvarez
Al Alvarez on September 15, 2011 at 10:17 am

Mark, that is a re-opening ad. Seasonal operation was common then, although re-opening on the day Pearl Harbor was bombed was indeed unfortunate.

rivest266 on January 16, 2010 at 4:53 pm

This opened on December 7th, 1941 ad is on this page at View link

Harvey on April 11, 2009 at 5:50 am

1985 photo of the Surf here.

kencmcintyre on April 3, 2009 at 3:27 pm

Maybe they feed you hot dogs while you work out.

kencmcintyre on April 3, 2009 at 3:19 pm

This site shows a supermarket at the theater address, in the list at the bottom of the page:

Al Alvarez
Al Alvarez on April 3, 2009 at 2:36 pm

The Surf gets ready to open in 1938. Although it is not identified as a Wometco Theatre yet, it already has a suspicious “W” out in front.

View link

RoyPBower on December 10, 2008 at 9:08 pm

I too saw A Delicate Balance there so many years ago.

kevinmiami on March 8, 2008 at 12:14 am

The Collins Avenue Theater is alive and better than ever. Still inside the Deauville Beach Resort at 67th and Collins, now home to Kevin & Caruso’s Magic and Comedy show.
Check it out!

everchavez on August 20, 2007 at 11:51 am

Does anyone knows who’s owner of Surf Theater?, I’m interesting in produce and present movies, dance music on that beutifull venue// any idea?

Al Alvarez
Al Alvarez on July 11, 2007 at 9:21 am

Loew’s took over the Konover Theatre, a luxurious live theatre and lounge inside the Konover Hotel (Castle Beach, 54th & Collins) in 1976. It featured bar service to your seat and valet parking. I saw TAXI DRIVER and THE MAN WHO WOULD BE KING there.

Does anyone else remember that short-lived experiment?

MoonScorch on March 14, 2007 at 12:55 am

Does anybody know anything about a former Strand Theatre in Miami?

One morning while communting from my home in Hollywood down to my job in Coral Gables, I decided to avoid the terrible traffic on I-95 and find some avenue that ran parallel to the interstate. And somewhere between NW 29th Street and NW 14th Street along NW 7th Avenue I found a small theatre with a marquee and classic double doors. It was labeled the STRAND with the S having fallen off some time ago. It currently seems to be a small church/prayer home now. I will try to take some pictures of it. Can anybody here identify what part of town/neighborhood we would call this area? It’s definitely industrial and very poor. Perhaps that might help with some research (where I’m finding NO luck).

ghamilton on September 28, 2006 at 6:19 pm

Gym seems closed now.

Mikeoaklandpark on April 26, 2006 at 3:41 am

The Bay Harbor theater isn’t around anymore.

ghamilton on April 25, 2006 at 5:26 pm

Is the Collins the new venue for the homebase of our favorite Cuban trumpet player?