I-70 Drive-In
4801 Veterans Memorial Parkway,
St. Peters,
MO
63376
4801 Veterans Memorial Parkway,
St. Peters,
MO
63376
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This was the second of two drive-ins owned and operated by Mid America Theatres in St. Charles County. This twin could accomadate 800 cars. Located right off Interstate 70 you could see the large marquee and the back of the large screen facing the interstate. It had the big I-70 insignia on the back of the screen. Like most other Mid American Thetres it closed when they went out of business in the 1980’s.
Contributed by
Chuck Van Bibber
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Recent comments (view all 14 comments)
Oops…Chuck did it again. :)
JAlex, does this mean the Holiday Drive-In in Overland and the I-70 closed at the same time. These were the two major drive-ins in the Mid-America chain (in fact, M-A’s headquarters were at the Holiday Drive-In), so it would make sense if they both closed together. Any ideas?
No, the Holiday held on for another year. The I-70 closed 9/16/1984; the Holiday on 9/1/1985.
The I70 did indeed have their logo on the back of the screen which faced Mexico Road. Driven past it many times, I live about a mile and a half from there.
Oh, OK…I got the screens mixed up. I was thinking of the screen whose back was to I-70. Only drove past the Mexico Road screen once or twice and don’t remember it. Of course, that part of Mexico Road was rather hilly and undeveloped back then. Thanks for pointing that out, Cholla!
By the way, was Screen #1 the screen whose back was to Mexico Road or I-70? Can’t remember…
IIRC the one nearest the highway was the original so it couldn’t be seen from the highway. Then the second was added, which faced the highway but was far enough down the hill so as not to be seen. Mid Rivers Dodge (formerly Royal Oaks, which moved into the former cave Springs Cinema site) uses that portion of the property as a parking lot.
Based on an old advertisement I saw in the “St. Louis Flashback: Movie and Drive-In Theaters” page on Facebook, it appears the I-70 opened with only 1 screen. Is that true? If so, when was the second screen added? Paging JAlex…Paging JAlex…
Don’t recall what year the second screen was added.
Did I hear someone calling?
Opening, as a single screen, took place in June 1969.
Two screen operation began in October 1972.
Saw a pic today of the screen nearest the highway. At that time, no logo on the back of the screen.
JAlex, thanks for the info!