Empire Cinema

5-6 Leicester Square,
London, WC2H 7NA

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Empire Leicester Square marquee with new IMAX sign

Viewing: Photo | Street View

The Empire Theatre was designed and built as a music hall by architect Thomas Verity and could seat 3,000. It opened on 17th April 1884. The old Pit seating entrance can still be seen today if you go around to the left of the theatre into Leicester Street. In 1893 a new facade and foyer was built on Leicester Square, designed by Frank T. Verity. This facade and entrance is what is seen today, as on 22nd January 1927, the old Empire Theatre was closed, after it had been taken over by Loew’s Inc. in 1925. The auditorium was demolished and a new one built to the plans of Scottish born theatre architect Thomas W. Lamb (from the USA) assisted by F.W. Boettcher (from the UK) and associated architect was Frederick G.M. Chancellor of the noted UK theatre architectural firm Frank Matcham & Company.

The new Empire Theatre opened on 8th November 1928 with Norma Shearer in “Trelawney of the Wells” and for the following 33 years became the London premier home to MGM feature films. It housed 3,330 seats in its massive and decorative auditorium. There were 1,916 seats in the stalls, 180 loge seats in the front of the circle and the remainder of the circle seated 1,234. The Empire Theatre had a fully equipped stage and for a period in the late-1940’s until February 1952, it was put to full use when a stage show accompanied the main feature film. The proscenium was 54 feet wide and the stage 35 feet deep. It was equipped with a WurliTzer 4Manual/21Rank organ. The Leicester Square landmark also had an opulent lobby and all the normal regalia of an American movie palace, its interior resembled the Adam style Thomas Lamb designed Capitol Theatre in Manhattan, New York, its exterior is in the Italian Renaissance style.

Of course, as the Empire Theatre was Loew’s premier theatre in the UK, all the MGM films which opened at the Empire Theatre over the years were UK premiere presentations, as were the occasional productions from other studios, but there were also many special premieres over the years: the first of these being a midnight charity premiere-4th September 1935 Eleanor Powell in “Broadway Melody of 1936”, gala late night premiere-31st March 1938 Robert Taylor “A Yank at Oxford”, evening premiere-concurrent with the Palace Theatre and the Ritz Cinema 18th April 1940 Vivien Leigh “Gone With the Wind” (which ran at the Empire Theatre for 12 weeks), Charity Premiere-10th August 1944 Irene Dunne “The White Cliffs of Dover”, Royal Command Performance (the first to be held)-1st November 1946 David Niven “A Matter of Life and Death”, Royal Command Performance-29th November 1948 John Mills “Scott of the Antarctic”, Royal Command Performance-30th October 1950 Irene Dunne “The Mudlark”, Royal Premiere-12th June 1952 Robert Taylor “Ivanhoe”, Royal Film Performance-27th October 1952 Mario Lanza “Because Your Mine”, Royal Film Performance-15th November 1954 Stewart Granger “Beau Brummel”, Royal World Premiere-16th May 1955 Richard Todd “The Dam Busters”, Royal Charity Premiere-16th November 1955 Jose Ferrer “Cockleshell Heroes”, Gala Charity Premiere-19th September 1956 Marlon Brando “Guys and Dolls”, Royal Charity Premiere-29th June 1957 Marlon Brando “Teahouse of the August Moon”, The Royal Film Performance-2nd February 1959 Alec Guinness “The Horses Mouth”.

A Charity Premiere-17th December 1959 Charlton Heston “Ben Hur” which ran for 76 weeks until 28th May 1961, was the last film to be screened in the original auditorium. For this final presentation a new projection box was built in the centre of the stalls, beneath the front of the balcony (loosing half the stalls seating due to the projection box and bad sightlines of seating on the extreme edges). The projection had a straight throw of 78 feet to a new 52 feet masked wide screen which had been erected just in front of the proscenium arch. The seating capacity was reduced to 1,723.

With its attendance already declining before the “Ben Hur” run, and mounting criticism of the theatre’s technical quality, it had been decided to ’re-do' the theatre. It was closed and totally gutted internally. The building had been purchased by Mecca Ltd.

It re-opened on 19th June 1962 with Doris Day in “Jumbo”. The cinema had a completely new look inside the shell of the old theatre. Designed by noted cinema architect George Coles, his last major project, it was in a ‘modern’ style for the 1960’s. Seating was provided for 1,330 on a single floor which was formerly the circle, now extended forward. There were 688 in the front seating section and 642 in the former stepped section of the circle. The former stalls area became a Mecca Dance Hall (which in 2006, became a casino). The original facade was entirely covered by a new advertising hoarding.

Later incorporating two other spaces, the adjacent Ritz Cinema and another small space off the foyer which opened as the 80 seat, Screen 3, on 29th November 1985 with Harrison Ford in “Witness”, the Empire Cinema was now a triplex. Many more premieres were held in the Empire Cinema’s magnificent main auditorium (Screen 1), which in 1989 was refurbished and was THX certified.

Seating 1,330 in the main Screen 1 (with a huge 60 feet wide by 25 feet high screen) and 77 in Screen 3. (Screen 2 in the former adjacent Ritz Cinema is listed seperately as ‘Empire Screen 2’ on this site, and has a current seating capacity of 349). The facade has since been restored. After many years being operated by UCI it was taken over by the Irish based Empire Cinemas Ltd. as part of a new circuit they are now operating in the UK. On 20th June 2008, two new screens 4 & 5 opened in spaces that had originaly been a toilet area and green room. In August 2009, a further four screens were created in the building, giving a total of eight screens, plus one screen in the former adjacent Ritz Cinema which is known as ‘Screen 2’.

The final world premiere held in Screen 1 was the One Direction film “One Direction:This Is Us” on 21st August 2013. George Coles designed Screen 1 was closed for redevelopment on 26th August 2013 with the horror film “Big Bad Wolves” screening as part of the annual weekend ‘Frightfest’.

Screen 1 was then sub-divided to provide a 398-seat ‘Impact’ screen with Atmos sound, which has a stadium seated main floor and also seating provided in a balcony (in the former Empire Theatre’s stage house). It opened on 16th May 2014. It is located in the screen end of the former Empire 1, with its huge ‘Impact’ screen now back to back with the new IMAX screen next door.

The 751-seat IMAX screen which opened on 30th May 2014 is located in the former rear seating area of Screen 1, and has retained some of the cinema’s 1962 George Coles designed decoration, with illuminated troughs across the ceiling and down the side-walls which have ever-changing colours. The conversion was carried out to the plans of architectural firm UNICK Architects.

Contributed by Ross Melnick, Ken Roe

Recent comments (view all 354 comments)

davepring
davepring on June 30, 2015 at 3:28 am

Totally agree.The west end is very much over screened.With the opening of Picturehouse Central I think the likes of ODEON Panton St and Covent Garden will be casualties.The Vue Leicester Square is a shadow of its former self and only offers 2 decent sized screens.The Empire and Odeon Leicester Square are really the only event cinemas left.

CF100
CF100 on July 1, 2015 at 11:33 pm

Cjbx11—I agree with you that there are too many small screens, and I suspect this is likely to be off-putting to potential repeat customers.

The small screens at the Empire are perhaps better than might be expected—bigger screens than you’d think, and decent sound. Also, back in the 90’s, the smaller screens (i.e. other than 5 and 7) at the Warner were certainly better than the average multiplex—the ones in the basement are a bit compromised (off-centre screens and too much sound leakage) but the rest were exemplars of the time and good presentation throughout.

On the other hand, the Odeon Mezzanine screens—haven’t visited since the refurbishment/rebrand to Studios—were just too small.

The Empire’s IMAX auditorium does offer something that no local multiplex offers—the widest screen in the UK—and, soon, IMAX’s laser projection system.

I think it’s difficult to reconfigure the VUE; as it was a total rebuild on the site of the 1930’s cinema, the footprint is already well utilized—i.e. there isn’t void space to use! So much so that, looking through the Westminster Planning Applications archives, the original proposal was for a 7 screen multiplex—and it seems that only later were two extra screens added at roof level. Still, that doesn’t excuse the seemingly poor upkeep… a “lick of paint” wouldn’t go amiss.

So, hopefully the Empire remodelling, and the Picturehouse, are votes of confidence into the future—still awaiting the OLS refurbishment…

SethLewis
SethLewis on July 1, 2015 at 11:47 pm

With the probable loss of the Curzon West End, the Odeon Covent Garden is worth fighting for…decent screens and lobby…a block away from traffic…sadly the Vue West End was a couple of years before its time…only screens 5 and 7 are any good and the place is a tip

CF100
CF100 on July 2, 2015 at 6:40 am

SethLewis—“Vue West End was a couple of years before its time”—not quite sure what you mean by this? Thank you.

davepring
davepring on July 2, 2015 at 10:36 am

Vue was maybe the first new build multiplex in the West End..well looked after by Warner..in a dreadful state now

CF100
CF100 on July 2, 2015 at 12:21 pm

The Picturehouse/Cineworld (née MGM) was perhaps first though built within the shell of the Trocadero. No idea how much reconfiguration was involved though the old Pepsi IMAX was a good example of what could be achieved within its cavernous space!

Empire_fan
Empire_fan on July 2, 2015 at 4:05 pm

Empire 1982

https://www.youtube.com/watch?v=7y_21ypRu8w

Empire_fan
Empire_fan on July 2, 2015 at 4:13 pm

Empire opening.

https://uk.news.yahoo.com/video/opening-empire-leicester-square-crowds-095953409.html

Empire_fan
Empire_fan on July 2, 2015 at 4:30 pm

Cinema signs (1976) Empire at start.

https://www.youtube.com/watch?v=WjO5DVvSh0M

CF100
CF100 on August 27, 2015 at 4:06 pm

Empire Cinemas is advertising the installation of the ‘IMAX with Laser’ projection system at the Empire Leicester Square, the first in Europe.

According to this article, it will be installed by ‘the end of summer.’

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