Cineworld Cinema - Leicester Square

5 Leicester Square,
London, WC2H 7NA

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Empire Cinema

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The Empire Theatre was designed and built as a music hall by architect Thomas Verity and could seat 3,000. It opened on 17th April 1884. The old Pit seating entrance can still be seen today if you go around to the left of the theatre into Leicester Street. In 1893 a new facade and foyer was built on Leicester Square, designed by Frank T. Verity. This facade and entrance is what is seen today, as on 22nd January 1927, the old Empire Theatre was closed, after it had been taken over by Loew’s Inc. in 1925. The auditorium was demolished and a new one built to the plans of Scottish born theatre architect Thomas W. Lamb (from the USA) assisted by F.W. Boettcher (from the UK) and associated architect was Frederick G.M. Chancellor of the noted UK theatre architectural firm Frank Matcham & Company.

The new Empire Theatre opened on 8th November 1928 with Norma Shearer in “Trelawney of the Wells” and for the following 33 years became the London premier home to MGM feature films. It housed 3,330 seats in its massive and decorative auditorium. There were 1,916 seats in the stalls, 180 loge seats in the front of the circle and the remainder of the circle seated 1,234. The Empire Theatre had a fully equipped stage and for a period in the late-1940’s until February 1952, it was put to full use when a stage show accompanied the main feature film. The proscenium was 54 feet wide and the stage 35 feet deep. It was equipped with a WurliTzer 4Manual/21Rank organ. The Leicester Square landmark also had an opulent lobby and all the normal regalia of an American movie palace, its interior resembled the Adam style Thomas Lamb designed Capitol Theatre in Manhattan, New York, its exterior is in the Italian Renaissance style.

Of course, as the Empire Theatre was Loew’s premier theatre in the UK, all the MGM films which opened at the Empire Theatre over the years were UK premiere presentations, as were the occasional productions from other studios, but there were also many special premieres: the first of these being a midnight charity premiere-4th September 1935 Eleanor Powell in “Broadway Melody of 1936”, gala late night premiere-31st March 1938 Robert Taylor “A Yank at Oxford”, evening premiere-concurrent with the Palace Theatre and the Ritz Cinema 18th April 1940 Vivien Leigh “Gone With the Wind” (which ran at the Empire Theatre for 12 weeks), Charity Premiere-10th August 1944 Irene Dunne “The White Cliffs of Dover”, Royal Command Performance (the first to be held)-1st November 1946 David Niven “A Matter of Life and Death”, Royal Command Performance-29th November 1948 John Mills “Scott of the Antarctic”, Royal Command Performance-30th October 1950 Irene Dunne “The Mudlark”, Royal Premiere-12th June 1952 Robert Taylor “Ivanhoe”, Royal Film Performance-27th October 1952 Mario Lanza “Because Your Mine”, Royal Film Performance-15th November 1954 Stewart Granger “Beau Brummel”, Royal World Premiere-16th May 1955 Richard Todd “The Dam Busters”, Royal Charity Premiere-16th November 1955 Jose Ferrer “Cockleshell Heroes”, Gala Charity Premiere-19th September 1956 Marlon Brando “Guys and Dolls”, Royal Charity Premiere-29th June 1957 Marlon Brando “Teahouse of the August Moon”, The Royal Film Performance-2nd February 1959 Alec Guinness “The Horses Mouth”.

A Gala European Charity Premiere-16th December 1959 Charlton Heston “Ben Hur” which ran for 76 weeks until 28th May 1961. This was the last film to be screened in the original auditorium. For this final presentation a new projection box was built in the centre of the stalls, beneath the front of the balcony (loosing half the stalls seating due to the projection box and bad sightlines of seating on the extreme edges). The projection had a straight throw of 78 feet to a new 52 feet masked wide screen which had been erected just in front of the proscenium arch. The seating capacity was reduced to 1,723.

With its attendance already declining before the “Ben Hur” run, and mounting criticism of the theatre’s technical quality, it had been decided to ’re-do' the theatre. It was closed and totally gutted internally. The building had been purchased by Mecca Ltd.

It re-opened on 19th June 1962 with Doris Day in “Jumbo”. The cinema had a completely new look inside the shell of the old theatre. Designed by noted cinema architect George Coles, his last major project, it was in a ‘modern’ style for the 1960’s. Seating was provided for 1,330 on a single floor which was formerly the circle, now extended forward. There were 688 in the front seating section and 642 in the former stepped section of the circle. The former stalls area became a Mecca Dance Hall (which in 2006, became a casino). The original facade was entirely covered by a new advertising hoarding. On 25th November 1965 the World Premiere of “Lasy L” was held at the Empire Theatre. On 26th April 1966 a Royal European Gala Charity Premiere of “Doctor Zhivago” was held at the Empire Theatre.

Later incorporating two other spaces, the adjacent Ritz Cinema and another small space off the foyer which opened as the 80 seat, Screen 3, on 29th November 1985 with Harrison Ford in “Witness”, the Empire Cinema was now a triplex. Many more premieres were held in the Empire Cinema’s magnificent main auditorium (Screen 1), which in 1989 was refurbished and was THX certified.

Seating 1,330 in the main Screen 1 (with a huge 60 feet wide by 25 feet high screen) and 77 in Screen 3. (Screen 2 in the former adjacent Ritz Cinema is listed seperately as ‘Cineworld at the Empire Theatre – Screen 2’ on this site, and has a current seating capacity of 349). The facade has since been restored. After many years being operated by UCI it was taken over by the Irish based Empire Cinemas Ltd. as part of a new circuit they are now operating in the UK. On 20th June 2008, two new screens 4 & 5 opened in spaces that had originaly been a toilet area and green room. In August 2009, a further four screens were created in the building, giving a total of eight screens, plus one screen in the former adjacent Ritz Cinema which was known as ‘Screen 2’.

The final world premiere held in Screen 1 was the One Direction film “One Direction:This Is Us” on 21st August 2013. George Coles designed Screen 1 was closed for redevelopment on 26th August 2013 with the horror film “Big Bad Wolves” screening as part of the annual weekend ‘Frightfest’.

Screen 1 was then sub-divided to provide a 398-seat ‘Impact’ screen with Atmos sound, which has a stadium seated main floor and also seating provided in a balcony (in the former Empire Theatre’s stage house). It opened on 16th May 2014. It is located in the screen end of the former Empire 1, with its huge ‘Impact’ screen now back to back with the new IMAX screen next door.

The 751-seat IMAX screen which opened on 30th May 2014 is located in the former rear seating area of Screen 1, and has retained some of the cinema’s 1962 George Coles designed decoration, with illuminated troughs across the ceiling and down the side-walls which have ever-changing colours. The conversion was carried out to the plans of architectural firm UNICK Architects.

The Empire was one of five Empire cinemas purchased by Cineworld in July 2016, the others were Basildon, Hemel Hempstead, Poole and Bromley. The deal also included that Empire Theatres would take over the Cineworld Haymarket.

Contributed by Ross Melnick, Ken Roe

Recent comments (view all 522 comments)

Zappomatic
Zappomatic on December 4, 2017 at 11:35 am

It seems Cineworld have solved the problem of every seat in the IMAX screen having a Pepsi Max logo – soon to be switching from Coke to Pepsi across the chain (bar supplier has already changed – now hoping they ditch Rollover and their awful nachos)

CF100
CF100 on December 4, 2017 at 12:12 pm

Zappomatic: Interesting! Wonder if the Pepsi Max logo will be reinstated on the front canopy… I assume whatever agreement Empire Cinemas had with Pepsi has been terminated.

What they really need is one of those touchscreen machines for some added-flavour (e.g. Strawberry) Pepsi Max!

The first time I ever heard of nachos was when viewing the animated Warner Cinemas policy trailer.

There seems to have been some problems with mice in West End cinemas, albeit the last inspection (2014) of the Empire LSQ yielded a 5 star hygiene rating.

https://celluloidjunkie.com/2014/05/05/london-cinemas-food-hygiene-scorecard-quite-good-room-improvement/

Still, I can’t help but wonder about the condition of the external walls in certain locations…

P.S. I have seen mice in the OLS auditorium… :–(

Zappomatic
Zappomatic on December 4, 2017 at 1:25 pm

I have to qualify the news about Coke to Pepsi by stating that this came from a Cineworld barman rather than any official source!

Regarding mice there’s an interesting exchange on Twitter where apparently a mouse came out of one of the wall panels in screen 5 and ran across people’s laps/chests! And I was once in a screening at Haymarket when a woman across the aisle jumped up and screamed after a mouse ran across her foot.

CF100
CF100 on December 6, 2017 at 3:11 pm

The riser mounted (behind seating) LED modules referred to by the Integrated Systems Technologies case study are presumably similar to these:

Osram Oslon SSL Modules – Red

Osram Oslon SSL Modules – Green

Osram Oslon SSL Modules – Blue

They are supplied in strips of 12, but can be divided into individual LED sections.

N.B. In the unlikely(?) event that anyone reading this has the idea that they might acquire some, say, for their home cinema, or other DIY applications, it cannot be overemphasised that the power, control, thermal, optical, physical handling and mounting requirements/systems/accessories needed for these must be understood first.

CF100
CF100 on December 11, 2017 at 2:44 pm

Zappomatic: Good grief, I wonder if mice like to chew at Rockwool?!

Fortunately for myself, the OLS mouse just sat still and then disappeared after a while, maybe 20-30 minutes. In a way, it’s actually less distracting than popcorn-muching patrons… (The auditorium was almost empty for that screening.) “One eye” on the mouse and the other on the screen rather than intermittent crunching and rustling sounds.

The pests you report seem to crop up mostly in what I assume are the older parts of the Empire, albeit I’ve never been clear on which bits date back to the 19th century. The block from LSQ to the main auditorium block seems to have been extended up since 1928, at least with the addition of a “mansard” roof level presumably hiding services.

Lighting research update: I have just obtained an OSRAM E14/SES LED bulb for my desk lamp, 4000K colour temperature, looks the same colour as the IMAX/IMPACT auditoria house lights. (Model: “LED STAR Classic B40.”) OTOH, I also obtained some OSRAM “VALUE Flex 900” white semi-professional LED tape with integrated current regulation, also sold as 4000K, and it doesn’t! I’d guess it’s fairly similar to the general background lighting in the foyer areas of the refurbished Vue West End.

Zappomatic
Zappomatic on December 14, 2017 at 1:33 am

Closing for refurb from 10 January until early February.

Zappomatic
Zappomatic on December 14, 2017 at 2:48 am

Something that surprised me is that rather than making Picturehouse Central available free of charge to Unlimited members during the refurb, they are instead giving members with Leicester Square chosen as their favourite cinema a free month. I suspect Picturehouse Central is busy enough now compared with when it first opened that the influx of people could cause problems.

CF100
CF100 on December 14, 2017 at 11:39 am

Yikes, bye bye domes…

Zappomatic: Where did you get the information about the refurbishment dates from?

Zappomatic
Zappomatic on December 14, 2017 at 1:34 pm

Cineworld sent out an email to Unlimited members with Leicester Square set as their favoured cinema. Text below:

Dear Zappomatic,

We are contacting you because you have Cineworld Leicester Square listed as your favoured cinema.

Exciting news! Cineworld Leicester Square will be undergoing a refurbishment in the new year, so you’ll be able to enjoy all of your favourite films in our new look cinema.

So that we can look our best as soon as possible, Cineworld Leicester Square will temporarily closed from Wednesday 10th January 2018 until early February for some of the works to take place. We’re sorry for the inconvenience this will cause, and to make up for us being out of action in January, we would like to let you know that your January Unlimited membership is on us!

If you pay annually, we will credit your account with an additional month of Unlimited membership. If you pay monthly we’ll apply a one month credit to your account in January.

We’re looking forward to welcoming you back to Cineworld Leicester Square soon. In the meantime, our other London cinemas at Cineworld Fulham Road, Cineworld The O2, Cineworld West India Quay, Cineworld Wandsworth, Cineworld Enfield, Cineworld Ilford, Cineworld Wood Green, Cineworld Bexleyheath, Cineworld Feltham, Cineworld South Ruislip and Cineworld Wembley will all be open as usual.

Thank you,

The Cineworld Team

CF100
CF100 on December 14, 2017 at 2:27 pm

Thanks Zappomatic.

Hmm, “for some of the works to take place.” I assume this means that they’ll phase the works so that the foyer and associated areas, plus the 4DX auditorium will be complete by then, followed by refurbishments to other auditoria in 2018. (For the sake of completeness, I suppose the toilets also, at some stage.)

Possibly an opportunity to add larger seating, e.g. IMPACT/Superscreen balcony?

There are numerous complaints online about the lack of legroom in the IMAX auditorium. Even if restepping is an option—and I suspect it isn’t—they would end up losing centre seats.

I can’t say I trust Cineworld not to ruin everything special about the place, but we shall see… It might be said that it is fortunate that in part because of all the changes Empire Cinemas made, they have relatively little room for manoeuvre!

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