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AMC & Cinemark Offers Money Back Guarantee To ‘Cinderella’ Moviegoers
posted by
Patrick Crowley
on
July 7, 2005 at 7:06 am
AMC, since followed by Cinemark, is now offering a money back guarantee to moviegoers who see the new Ron Howard film “Cinderella Man.”
“Cinderella Man”, which stars Russell Crowe as a Depression-era boxer trying to make ends meet and revive his career, has stuggled to find success in this summer’s box office climate despite excellent reviews from critics. Some attribute this to Russell Crowe’s offscreen antics, the general downtown in ticket sales, poor marketing, bad timing, etc.
“It’s in competition with films with lots of special effects and big action this summer. This is a quiet film,” Falk said. “The whole effort was to focus attention on what is a beautiful film that deserves an audience but just hasn’t gotten one.”
So far, only 100 patrons have asked for actual refunds since the promotion started.
Comments (7)
Shouldn’t that be ‘Cinderella Man’? :–)
LOL — thanks! Fixed. ;)
For those who didn’t see, I shortened the film’s title to ‘Cinderella’ for the article’s headline, but forgot to expand it for the full story.
This is not the first film to use this gimmick to increase sales. In 1974 the flick THE SAVAGE IS LOOSE offered a refund if one was offended by the theme of incest implied in the flick. Supposedly, the refund was to come out of the pocket of George C. Scott, who both starred in, and produced the film. I don’t recall any release of figures as to number of refunds given, but I doubt any records were kept so it may be impossible at this late date to establish fact about that. It may be that the studio/releaser were too embarrassed to say how very great the number of refunds were for this flick that failed at the box office.
Well, my wife and I saw “Cinderella Man” last week and thoroughly enjoyed it. Also, we made sure to see it at one of the locally owned and operated art movie ‘plexes in our area. Since our area only has two small historic theatres showing contemporary movies on a regular basis, we do the next best thing whenever possible and that’s to patronize modern theatres which are locally owned.
Hopefully Tom Cruise will be sent the same message!!
Refunds cause you don’t like a movie? There is another headache for a poor theatre manager.