Ziegfeld Theatre

141 W. 54th Street,
New York, NY 10019

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veyoung52
veyoung52 on September 2, 2007 at 4:47 pm

There are photographs of the Loew’s Capitol (Cinerama) auditorium online taken from the screen looking towards the rear. The booths are as obvious as polkadot elephants standing in the desert. And, besides, the two side booths had to jut out into the auditorium in order to maintain the correct lens-to-screen distance relative to the “Baker” projector. (If you read the patent application for the CineMiracle projection system, there’s an explanation of why this has to be so.) And I wasn’t writing about the speakers at the Capitol, just the booths, all three of them, large, obtrusive, and covered in red drapes. So obvious in fact that at the end of many performances of HTWWW the audience turned around and applauded the three visibly grinning projectionists.

exit
exit on September 2, 2007 at 4:03 pm

No reason the NY National couldn’t have concealed the speakers the same way they were in the LA National.

“There was not a single US Cinerama installation prior to that in which the three booths were not placed on or just above the orchestra floor and visible.”

Yeah there was. The Eckel in Syracuse was adapted for Cinerama, and had “bubble booths” tucked into the rear corners of the walls at least 15 feet off the ground. I’ve been involved in a lot of Cinerama related research and I’ve been in several of the theatres. I have indeed been in theatres that were adapted for Cinerama, where the side booths were not conspicuous at all. I was in what some consider the ultimate CInerama venue, the Loew’s Capitol in NY, and saw no speakers on the walls, nor were the booths that noticeable. Sure you could spot them if you looked for them, but they did not intrude into, or alter, the very theatrical atmosphere of the theatre.

My point is that the booths are not technology themselves,they are part of the building, and they could blend into the decor of a theatre more than black boxy speakers hung all over a wall. Speakers can indeed be concealed and just as effective. Booths have to be there but can at least blend into the decor like any other part of the building. There is a difference between visible and conspicuous.

Now back to the topic of the Ziegfeld… It was indeed a modern theatre trying to evoke the feeling of a movie palace (there was even a coat check room) but it has a definitely theatrical atmosphere, where you could have all the advanced technology you want without it standing out from the decor.

And it is a very memorable venue mainly because IT IS theatrical, rather than a bland asymmetrical room with a bare screen and chunky speakers all over the walls. (they may have hung speakers in the Ziegfeld later on, but with some effort any new speakers could have been concealed as they were in the beginning, and in any event this theatre is SO theatrical that even the speakers hung on the wall, are just blemishes on a very theatrical theatre. When you think of a movie you saw at the Ziegfeld, you remember where you saw it, but who remembers they saw a movie at the ArcLight or Loew’s Village VII?

veyoung52
veyoung52 on September 2, 2007 at 3:23 pm

Wasn’t talking about the LA National, but the Times Square one.

All stateside Cinerama installations up to the Claridge in Montclair had three separate booths on the orchestra floor or hanging underneath the balcony. You couldn’t help but spot them. Any installations where “they were barely noticeable” were brand new installs mainly during the MGM-C'rama period. There was not a single US Cinerama installation prior to that in which the three booths were not placed on or just above the orchestra floor and visible. Not one US house prior to the end of the Stanley-Warner era was a built-for-Cinerama venue with projectors out-of-sight, out-of-mind. CineMiracle installations went one step further and even had some setups with the 3 projectors placed outside of a booth at all in a crossover aisle.

And, as for surround speakers, I haven’t been in a new-built multiplex (at least on the East coast) where the wall units were not visible, but I’m sure there are some somewhere. I forgot to mention the purpose-built Showscan houses where surrounds and subs were in plain view of the audience.

exit
exit on September 2, 2007 at 2:44 pm

No reason for the technology to call attention to itself when it can be concealed. It detracts from the overall experience, like having no curtain. Those are just two of the many details that have degraded the moviegoing experience into nothing more than a forgettable bland room.

Instead of enhancing the experience with showmanship and theatrical atmosphere, today’s emphasis on showing off the hardware makes the movie experience utterly forgettable, with not much left to distinguish it from TV at home. Plex rooms are much like a bigscreen TV set, with a blank screen where the picture just pops on like a TV.

Only reason for speakers hanging on the walls is if the surround sound was added AFTER the theatre was already built. Even in later installations, the speakers can and have (in roadshow houses, for example) been concealed or made much less conspicuous than black boxes hanging all over the wall.

Like the cardboard red-green 3D glasses, Fantasound, Smell-o-Vision, MegaSound, “Quintophonic” sound and other gimmicks, Sensurround was brought in for one film at a time and not part of the permanent equipment. Later on, the newer Ziegfeld (built with concealed surrounds) was able to get the same sub bass vibrating effect with built-in invisible speakers (most memorably for the premiere run of Close Encounters, when Neary’s truck goes crazy). The effect was amazing, much better than Sensurround because it wasn’t a random loop of rumbling. The audience response was great.

Cinerama was handled in every way like a legit theatre event, and every effort was made to make the elements blend into the background. Three booths needn’t be any more intrusive than one is and I’ve been in many theatres where they were barely noticeable. They were part of the permanent setup and therefore as easy to cover as any other wall of the theatre.

The National theatre in LA did not have speakers on the wall when it opened. Check the original photos on the National page at CinemaSightlines.com. It was built for 70mm roadshows, among other things, and fully equipped for full surround without showing the hardware.

So the only reason for one’s sensibility not to mind technology replacing showmanship instead of enhancing it, is that one hasn’t had enough exposure to refined presentation to really miss it… which is a big reason why many people don’t like to go out to movies anymore. The experience isn’t grand enough to make patrons feel special (and behave better) and want to come back regardless of the film. Aside from a big screen, there isn’t much to draw us out.

Movieguy718
Movieguy718 on September 2, 2007 at 2:20 pm

S N F was also my first Dolby Stereo movie and it BLEW ME AWAY – at the old Loew’s Orpheum. It is the movie that has made me the movie theater snob that I am! ;–)

Movieguy718
Movieguy718 on September 2, 2007 at 2:16 pm

IRV: Actually, I was impressed with the use of the surround channels on S N F. Not just for the disco numbers but for the ambient sound as well. The surrounds were active throughout! One of the better surround tracks. And the Ziegfeld did it justice. You didn’t catch the chirping birds, overheard discussions and subways rumbling up the walls??

veyoung52
veyoung52 on September 2, 2007 at 12:54 pm

Re: “…technology in a theatre should not – and need not – intrude on decor”)

I would say it all depends…mainly on the viewer’s sensitivities. Remember those giant Altecs literally sitting on top of tables for the initial Cinerama showings….all those big-enough-to-walk-around-in Sensurround units…the massive array of subwoofers at the Astor Plaza during MegaSound…the Rivoli, the Penthouse, the DeMille, the Criterion all had big-boy high-visibility wall hangers….the DeMille (from “Banglasdesh” on) had their 5 stage units hanging over the proscenium…the National initially had Bose901 units on its side walls until members of the audience snatched them down and took them home or sold them….and of course those three “intrusive” Cinerama projection booths (pretty darn hard to hide them)….the under-the-seat “Tingler” units from William Castle….not to mention his “Emergo” skeletons….I recall reading that as far back as “Fantasia,” the Broadway’s walls were simply covered up in loudspeakers for Fantasound….and those “plumbing” units on the back of the Warner’s seats during Smell-O-Vision…me, myself, and I have only found those darn plastic 3-D glasses of the fifties to be annoying. But, as I said, it’s up to the individual’s sensitivies.

exit
exit on September 2, 2007 at 12:52 pm

CT’s description of the Ziegfeld is faulty on 3 points:

1) built near the Sixth Avenue (aka Ave of the Americas) location of the original Ziegfeld Theatre (a legit house). The current Ziegfeld is the second building in from the corner, the original was at the corner. Not really a few hundred feet away, actually just behind where the original stood.

2) a balcony is traditionally a section that OVERHANGS part of the main floor. This theatre has raised section BEHIND the rest of the seats. One could call it a Mezzanine I suppose, because that word doesn’t necessarily indicate an overhang. Back in the day, this (along with the Beekman, Sutton, Cinema I, etc.) was called “stadium style,” which then meant one section raised behind another.

3) the correct spelling for the name is Z I E G F E L D T H E A T R E. Ziegfeld is commonly misspelled as Zeigfeld, and classier theatrical and film venues were spelled Theatre. (note the sign on the building). The Americanized spelling – theater – used to seem more proletarian or less impressive. Still does, to a lot of us.

exit
exit on September 2, 2007 at 12:25 pm

FWIW: the original surounds at the Ziegfeld were all hidden from view, and still very effective (technology in a theatre should not – and need not – intrude on decor)…

and, one mustn’t confuse Loew’s Astor Plaza on 44th steet with the old Astor Theatre on Broadway, which was torn down (along with the Victoria and 3 legit theatres, to make way for the Marriot Marquis hotel) several years after the LAP was opened.

By the way, both Travolta’s inital star vehicles (FEVER and GREASE) first opened at the Loew’s State1 on Broadway. Grease ran some time later at the Ziegfeld as a special engagement.

evmovieguy
evmovieguy on September 2, 2007 at 12:10 pm

‘nope. It was at the Astor, which was the Ziegfeld’s rival at the time, and was owned by Loews until it was closed three years ago. It is now the Nokia Theater.’

That was a possibility I was thinking of. Not surprised. I have been to the Nokia a few times so far to see music. Last movie I saw there was a 70mm print of ‘2001: A Space Odyssey’ back in 2002-03 (?)

moviebuff82
moviebuff82 on September 2, 2007 at 11:56 am

nope. It was at the Astor, which was the Ziegfeld’s rival at the time, and was owned by Loews until it was closed three years ago. It is now the Nokia Theater.

evmovieguy
evmovieguy on September 2, 2007 at 10:56 am

Was at the 7:30 show for SNF on Friday night. Not a bad turn out at the start of the last holiday weekend of the summer. I would say the place was between a quarter to half full give or take. Before the show there was a couple dressed in vintage disco garb that performed a dance similar to the one Tony and Stefanie perform during the contest. They even used the Tavares ‘More Than A Woman’ track to do their number to. It was fun and they were pretty good.

As for the film itself, I hadn’t seen this on the big screen since it came out in ‘77 when I was 10 years old. It was probably one of the first R-rated films my parents took me too. Quality at the Ziegfeld; sounded great. I was hoping for surround sound, but was that even part of the original releases? Did we have major surround sound back in '77? When I say 'surround sound’ I mean hearing it out of all of those side speakers in the theater, which I don’t think I heard, nonetheless it did sound great. As far as picture, I thought particularly in the first reel that the picture was a good 25% darker than it should have been. No fault of the Ziegfeld at all. I’m just wondering when the distributor is telling the theater to say this is a new print, where are they striking it from? Is it from the original negative they used back in the day, or is it from some 3rd or 4th generation internegative?

Anyway, it was great to be at the Ziegfeld again. I was also wondering, did SNF have it’s first run there?

Movieguy718
Movieguy718 on September 2, 2007 at 2:47 am

Kudos to the projectionist at the 10PM showing of S N F on Saturday. Not only was the picture and sound quality very good, he closed the curtains over the Paramount logo at the end!!!!! Not since Radio City when I was a kid…
DIRTY DANCING on Tuesday night had the best audio I’ve heard at The Ziegfeld in quite a long time.
I wonder why they don’t always show as much care with their first-run movies?

JodarMovieFan
JodarMovieFan on September 1, 2007 at 7:17 pm

The RIAA lists the Bodyguard with 17Million and SNF with 15 Million, respectively. These are figures through 3/8/06.

I’m sure Billboard will probably concur but its not worth $10 to be sure. :) I’m just saying that there have been many motion picture soundtracks that were best sellers way before Fever came out.

Al Alvarez
Al Alvarez on September 1, 2007 at 6:49 pm

I do believe SNF STILL holds the record as the best selling movie soundtrack album of all time.

JodarMovieFan
JodarMovieFan on September 1, 2007 at 6:26 pm

Justin, where on earth did you get the idea or notion that SNF was the first movie to have a best selling soundtrack? You need to project many years before you and I were born to know that your assertion is false. Haven’t you ever heard of such films/soundtracks such as West Side Story, Mary Poppins, Sound of Music, heck even the original Star Wars soundtrack was a best seller cracking the Billboard top charts, too…all predating Fever. I bet the Wizard of Oz had a best selling soundtrack album as well way back in ‘39.

Star Wars is finished until Lucas bring them back in 3D Digital, with probably more tweaks and extras :)

Bill Huelbig
Bill Huelbig on September 1, 2007 at 11:18 am

I think the Ziegfeld will be closed after “Saturday Night Fever” ends its run on 9/6, until “Porgy and Bess” comes in on 9/26 for two days only. The marquee currently has the Hollywood Classics display up, which gave me hope for a Classics series like we had last year at this time, but I guess not.

moviebuff82
moviebuff82 on September 1, 2007 at 9:36 am

The Saturday Night Fever DVD that I have has good use of the surround sound. It was the first disco movie to feature Dolby Stereo, and even though it was not 70mm like Grease, it was a low budget hit featuring what was the first movie to have a best selling soundtrack, a record which was overtook by The Bodyguard. SNF helped the Bee Gees become world wide pop stars, and John Travolta became one of the first true Jersey movie stars to become famous. Too bad the sequel and the Broadway remake didn’t do justice to this 70’s classic. BTW, when will new movies return to the Z? Usually the place is packed whenever a big new release comes out. Too bad there are no more Star Wars movies to fill those seats!!!

Bill Huelbig
Bill Huelbig on September 1, 2007 at 9:19 am

Actually, all of us in the New York area should patronize it. Sorry for the dopey statement.

Bill Huelbig
Bill Huelbig on September 1, 2007 at 8:00 am

Last night’s “Saturday Night Fever” show featured some of the best uses of the surround channels I’ve ever heard at the Ziegfeld. All the songs sounded amazing. I was surprised by the small turnout, though – less than half the people that were there for “Grease” last October. Maybe everyone’s away for the Labor Day weekend?

The original 1959 ads for “Porgy and Bess” outside the Ziegfeld say “Produced in Todd-AO”. Whatever format they show it in, 35mm or 70mm, that’s got to be one of the rarest classic movie engagements we’ve had in New York for many years. We should all patronize it!

jagfug
jagfug on August 24, 2007 at 9:30 am

Aside from all the technical jargon, I saw “The Doors” movie at the Ziegfeld in NYC and it was an experience of a lifetime. It seemed a lot bigger than the Cinema 150 in Syosset. That 70mm screen looked like it was a city block long. Very impressive. Great place to see a movie. Make that, the “only” place to see a movie.

veyoung52
veyoung52 on August 23, 2007 at 4:49 pm

Question from the audience: can the CP-500 and CP-650 handle magnetic formats 40-41 and 42-43?

William
William on August 23, 2007 at 4:46 pm

Above line should read “Many of the first run theatre have changed out the CP-200 for newer upgraded CP-500s & CP-650 for digital sound.”

William
William on August 23, 2007 at 4:44 pm

vito, It all depends on what Dolby CP is in the Ziegfeld. The newer CP’s (500, 650) are mainly set-up for only formats 42 & 43 in 70MM. While the older CP’s (100 & 200) can run the older formats 40 & 41, with the CP-200 being able to do it all. Main of the main first run theatres have changed out the CP-200 for newer upgraded CP-500s & CP-650s for digital sound. There has been alot of CP-200s on the used market.