Ziegfeld Theatre

141 W. 54th Street,
New York, NY 10019

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DavidM
DavidM on April 27, 2007 at 5:41 am

Has Dirty Dancing been cancelled in favor of Spider Man 3?

Vito
Vito on April 21, 2007 at 6:23 am

AlAvarez, thanks for that post. I knew for years now, most of the theatres outside the five boroughs and New Jersey have been negotiating new contracts , they allow a shared booth with both union and non-union operators, I did not know that policy had spread to Manhattan. This is very disturbing news indeed, but with the advent of platters and automation and the increased cost to a theatre’s overhead I suppose it was inevitable. When I think of the union operators who demanded platters at the Ziegfeld I must ask myself what were they thinking, they just helped management in the quest to eliminate their jobs. Why did the union back that up?
Somewhere along the line getting a NYC motion picture operators license (which I believe is still required) got much easier. When I took the test it was more difficult then it is today, in addition to the written test you had to pass a practical exam usually held in the booth of one of the members of the union examining board. I suppose the new simpler (multiple-choice) test has made it easier for theatres to employ non-union operators.
As to projectionists with substance abuse problems, let me tell you that problem goes way, way back.It was a lonely job cooped up all day alone, and some guys need a little Jim Beam to keep them company.
I recall stories of reels run out of order, guys passing out, or making changeovers in the middle of a reel.
One of the best was a guy who did not bother to put a take up reel in the lower magazine and simply allowed the entire 2000’ of film run onto the floor. But I’ll save the rest for the book I think I should write :)

Al Alvarez
Al Alvarez on April 21, 2007 at 5:14 am

Vito, many Manhattan houses are now part time union or non-union. In many cases union projectionists do maintenance and repairs and other staff build up prints and run the show. The Ziegfeld was one of the last Cineplex Odeon theatres to install platters since it was single screen and often ran 70mm. Platters were considered more of a multiplex necessity. One of the projectionists filed a grievance demanding platters, which were eventually negotiated.

The BACKDRAFT incident was one of many less publicised screw-ups from an incompetent projectionist who allegedly had a substance abuse problem. The Old Waverly had a similar problem and this may be the reason it chose to reopened non-union.

If you check the 306 website you will find they are concentrating more on business conference presentations as a growth market as the actual number of theatres dwindle, albeit with more screens.

William
William on April 21, 2007 at 5:00 am

Local 306 still supplies projectionists like you said, but it depends on what type of Limited contract with the chains as to what hours the operator works. If the theatre has less than some many screens then they can have usher/operator types in the booth. So thats where your presentations get trashed to save money.

Vito
Vito on April 21, 2007 at 3:35 am

Michael, I am not suggesting that the union operator was totally responsible for the mistake.

Vito
Vito on April 21, 2007 at 3:23 am

Thanks Michael; The morning after it happened I was in touch with some of the folks at National Amusements, many ideas were tossed about to try and avoid that from reoccuring. Splits are very common and are not about to stop, they are very important in the booking process. We have had as many as three splits in one auditorium at a time, and it is simply up to the projectionist to be sure and thread the right movie. It was a mistake to be sure, but not one that I can easily forgive. I will admit it was a tricky split with the R movie showing before and after the PG one, but you just have to pay attention to what you are doing. By the way, the Island 16 has union projectionist.
You are so right about how things can go wrong in the booth, maybe someday I will write a book :)

Coate
Coate on April 21, 2007 at 3:01 am

Vito,
Here’s a link to a story about a recent incident at a National Amusements theatre on Long Island.

View link

[Sorry, the news link isn’t specific to the ZIEGFELD, but illustrates what can go terribly wrong in a theatre, something that is often discussed here.]

Vito
Vito on April 21, 2007 at 1:34 am

AlAlvarez: I am having some trouble digesting the notion that
“many Manhattan theatres are no longer union” or that a projectionist could force the installation of a platter due to his/her back problems. My information is that IATSE local 306 still supplies projectionists to all theaters in Manhattan. I wonder if you could tell me where you got that information and if it is credible. I would be shocked to learn that it’s true.
Bill: I have a Rocky story, during a studio preview at the Royal theatre in Hawaii, Stallone himself came up to the booth and asked the projectionist to raise the sound. The projectionist called me to say “guess who just came up to see me in the booth” It was confirmed by other theatre staff who said Sly was as nice as could be, he also said “It’s OK, the sound is never load enough for me, it happens
every where I go"
Pete: We are a dying breed I am afraid, but I love that you are out there presenting movies as they should be. You are a showman!

Al Alvarez
Al Alvarez on April 20, 2007 at 11:06 pm

Just to clear up two items, the platters were not installed due to the BACKDRAFT debacle. They were installed much later due to grievance from a 306 projectionist with a bad back who had trouble lifting the reels. Running reel to reel may now actually be a contract violation.

MY FAIR LADY did fairly well on its opening weekend then died after exhausting its obviously finite audience. When you consider the cost of restoring the print, that run not only failed but stopped other planned restorations from taking place.

Although many Manhattan theatres are no longer union, the ratio of good/bad projectionists appears to be the same as before.

deleted user
[Deleted] on April 20, 2007 at 2:50 pm

Theatre and Cinema Enthusiasts:
Tomorrow is the 115th Anniversary of Motion Picture Exhibition when, Woodville Latham, the father of Grey Latham and Otway Latham, formed the Lambda Company at 35 Frankfort Street, New York City, taking the moving picture out of the Kinetoscope (peep-hole viewer) of Thomas Alva Edison and projecting, who cinema history promotes as the first exhibition on screen as Vitascope [Edison 23 April 1896]. Yes, Latham presented Widescreen with an aspect ratio of 1.85 and a film gauge of 51 mm and an aperture of 37 mm by 20 mm. Celebrate, pull your resources -Enjoy!

JeffS
JeffS on April 20, 2007 at 12:44 pm

Pete: That’s too funny! Hey, maybe we should have watched those reels that Saturday with the travel ghost, just for the sake of it!

Bill Huelbig
Bill Huelbig on April 20, 2007 at 11:34 am

I wish I or someone else in the audience had the guts to do that at a special pre-release screening of “Rocky” I had won tickets to (from Musicradio WABC 77AM) in 1976 at Loew’s State 2. The entire movie was projected out of focus.

PeterApruzzese
PeterApruzzese on April 20, 2007 at 11:11 am

Excellent story, Vito. I nearly got tossed from the Bergen Mall Theatre in Paramus, NJ for trying to do the same thing during a show! As someone who tries to have showmanship during my special presentations, I love reading your war stories of the days gone by.

PeterApruzzese
PeterApruzzese on April 20, 2007 at 11:10 am

Excellent story, Vito. I nearly got tossed from the Bergen Mall Theatre in Paramus, NJ for trying to do the same thing during a show! As someone who tries to have showmanship during my special presentations, I love reading your war stories of the days gone by.

Vito
Vito on April 20, 2007 at 11:05 am

Why thank you Bill, that’s nice to hear. Sometimes I wonder if the ramblings of an old man get tiresome to some of the younger folks.
Of course it is lot of fum for me to be able to share memories both good and bad, I am happy they are appreciated. The fact is
50+ years in different aspects of this business has been quite a ride!
Jeff: I understand what you are saying, sitting in a theatre trying to watch a movie that has less than perfect projection can be very irritating. I once marched up to the booth at the former Coronet theatre in NY to focus the picture. Reel one was fine but then we watched a very soft focused reel two. Then the changeover to reel three and we were back to a badly focused projector. I had had enough, The projectionist was still threading the next reel when I walked in and focused the projector, I can still see the look of “what the heck just happened” on his face as I walked out of the booth and down to my seat to enjoy the rest of the movie. Sometimes you just gotta do what you gotta do.

JeffS
JeffS on April 20, 2007 at 10:01 am

Vito: I didn’t mean to imply the theater at palisades Mall was a NA chain, I know it wasn’t. It was a Sony theater at the time (now AMC?) Just making about about how simple yet annoying things are allowed to be presented. This wasn’t a shutter out of phase by a few degrees, this was about a ¼ turn off.

Bill Huelbig
Bill Huelbig on April 20, 2007 at 8:43 am

Vito said:

“Truth be told, we should not be taking up space on the Ziegfeld page to discuss this”

But at least it’s a discussion about theaters, and a very interesting one too. And it does pertain to the Ziegfeld. You should see what’s happened to the Ridgewood (Queens) Theater page, which now has the highest number of posts of any theater on Cinema Treasures – 2008 (The Ziegfeld is second with 1894, and Radio City Music Hall is third). About half the posts are just some local guys talking back and forth about their old schools, old TV shows, sci-fi and horror DVDs, Jesse Jackson and Imus, etc. Everything except the Ridgewood Theater.

So please keep it going, Vito. Everything you have to say is extremely relevant and entertaining.

PeterApruzzese
PeterApruzzese on April 20, 2007 at 7:40 am

According to Variety’s archive, the first week of the 1994 re-release of May Fair Lady did $18,764 at the Ziegfeld. That’s under $2700 a day, divide that by 3 shows a day and you had an average of about 150 a show for the week. Obviously, the night shows were more crowded and the daytime less so. When I saw a weekday matinee of it, there were around 50 people there. Compare that number with the 1989 Lawrence of Arabia re-release which did nearly $80,000 the first week.

ErikH
ErikH on April 20, 2007 at 6:37 am

I disagree that the 70MM engagement of “My Fair Lady” at the Ziegfeld in 1994 was a box office disaster. I attended an opening weekend afternoon screening and recall a line at the box office stretching to 6th Avenue and a nearly full house (and quite enthusiastic too; when the names of Harrison and Hepburn appeared during the opening credits there was a round of applause—-ditto for the credit for Super Panavision 70).

Also, the Ziegfeld appears to be temporarily closed again. No listing in today’s NY Times or on the Clearview website.

Vito
Vito on April 20, 2007 at 6:29 am

William: I am shocked by what you wrote, it sounds as bad as having an usher running the booth. Like any other profession you are bound to get a few incompetents . I suppose with the projectionist position becoming more obsolete, as well as a dying profession, the guys coming in now are not up to the standards we once were,
darn shame. As I wrote, outside of NYC you will find a lot of amateurs in the booth but I expect more professionalism in the union houses.

Jeff: I was writing about National Amusements theatres which Palisades Mall is not. Had an incident like that happened in a NA theatre you would have received both a refund AND a pass to see another film, and the booth problem would have been corrected ASAP.
No other circuit that I know of comes close to National Amusements in proper film presentation. It is of paramount importance to the company, as they have a reputation with many studios and other theatre circuits all of whom respect the dedication to the proper presentation of movies that is a National Amusements priority.

Oh dear, now I suppose this thread will be flooded with folks telling war stories about their movie going experience. I only ask that if you do, you include the good stories as well.
Truth be told, we should not be taking up space on the Ziegfeld page to discuss this, but as my bread and butter career for so many years, you can understand my frustration at what has happened to the great art of projection.

JeffS
JeffS on April 20, 2007 at 5:45 am

Vito: Several years ago when I went to see Star Wars III, at the Multi-mega-plex at the Palisades Mall in Nyack NY, I watched the entire film with a travel ghost half the height of the screen. I believe this is a Lowes. That doesn’t say much for comprehensive or proactive maintenance does it? I went to complain. Not only did nobody know what I was talking about, I didn’t get a refund either. I never been there again since. I suppose I was the only one in the audience that knew what the white streaks were. Quality of presentation is just not a consideration at most theaters. Out of focus or out of frame is the norm (most focus issues).

William
William on April 20, 2007 at 5:43 am

Vito on Wednesday night over at a theatre on the Upper Eastside had a word-of-mouth screening for Fox Searchlight Pictures. The screening ran but the person that had the breakdown the feature had no clue has to what he was doing. Every reel had the wrong head & tail leaders on the wrong reels and masking tape to hold them on. This was a brand new print. The person from the security company told me that this same person also dropped a whole print from the platter too. Fox had a Press screening of the film the next afternoon. The Fox rep told me that that print came from another industry screening room, and that when the security person told me about the screening the night before at the theatre on 86th Street.

Vito
Vito on April 20, 2007 at 5:06 am

I would just like to clear the air a bit regarding projectionist.
Many of us (myself included) have written about the decline in the art of projection, and how many theatre owners are now using amateurs in the booth to save money.
As far as I know, in the five boroughs of New York, professional union projectionist are still running the show. We still have a strong union, local 306, supplying component, well-trained individuals to operate the booth. On Long Island, for the most part and contrary to what some have written Local 640 has pros in the booth. Once you get out of the city, into Westchester for example, you will find most theatres operating with managers and front-of-the-house staff running the booth. It is also very common in most locations in New Jersey.
In some cases that does not necessary spell disaster. National Amusements for example, has a comprehensive and mandatory training program for all managers, as well as a booth maintenance agreement with outside professional service companies. The booth is expertly maintained and booth personnel are in the booth at all times. In some locations the booth is shared between managers and union projectionists.
By the way, installing platters after the “Backdraft” debacle was ridiculous, it is just as easy, if not easier, to mount the print on a platter out of sequence as it is to project it that way reel-to-reel.

PeterApruzzese
PeterApruzzese on April 19, 2007 at 9:16 am

No, that linked story is about a fire in a Washington theatre showing the film.

moviebuff82
moviebuff82 on April 19, 2007 at 8:38 am

Yes. Here’s the link…
View link