Some of the best popcorn at this privately owned theatre by the sea in Capitola CA near Santa Cruz. Audrey the owner must have liked Coke® as she always had the syrup turned way up not like the local UA circuit that had the drinks set almost like just soda water. I think they had real butter for the popcorn also. When you visited Capitola Beach you could smell the fresh popcorn out the lobby door!
Thanks Dean Miss Audrey sat in this tiny boxoffice every night for years. Too bad they tore the Capitola Theatre down many years ago. The cinema had some of the worst sticky floors of any theatre in the Santa Cruz CA area. Such a great small movie theatre next to the beach with even a parking lot. Audrey is still probably collecting tickets up in the movie heavens with no fog! At least she poured a good mix soda at the lobby refreshment counter the Coke® was not weak very strong and the rugs showed It.
Such a nice Todd-AO curved screen at the Coronet Theatre in SF. UA Theatres got money hungry sold the land and tore down this great 70mm showcase just even after they did a new seat and sound remodel. Strange a 49 foot curved screen does not seem to big now but I remember as a kid going to see ‘Oklahoma’ in Todd-AO for the first time with 6 track mag stereo It was something to remember at the long gone Coronet Theatre. They put all the surround speakers up in the roof ceiling not the side walls like most cinemas. Made for a great hidden surround effect. By the time they tore her down the place was full of mold. A sad day how UA Theatres treats their former deluxe roadshow theatres when they need $$$$$$.
All closed up since March this would have been a good time to do some remodel work like a new stereo speaker system, deco look rugs, new curtains ect and install the long delayed electric/pipe organ but I bet nothing has gone on inside the boarded up plywood of the Castro Theatre in SF.
Great color lights add so much. The only thing missing is some nice waterfall curtains! They needed to hide the surround speakers behind he color panels.
My friend Bill projectionist theatre owner and trailer king told me the company that produced most of these ads was named FILMACK® still run and owned by Bob Mack. A few years ago he was even selling his 16mm & 35mm movie theatre short snipes.
I was just thinking these old 35mm candy counter clips only had a all white audience in the ads in the 1940’s 50’s that National Screen Service® or Filmco® made. I wonder if the Negro movie theatres in the USA had a different look in the background and had some people of color in the concession trailers they ran? You would never see also any Chinese or Japanese kids or adults in the background of these animated or photo still moving letters short commercials.
We love RC COLA®!!! Not to many theatres carried It in the SF Bay Area. Most had Coke®. All the Fox West Coast Theatres carried Pepsi® in the 1960’s. It was trouble when someone came up to the Fox Oakland candy counter and ordered a Coke® then we had to tell them we serve Pepsi® only. The Coke® people sent checkers out to all the Fox West Coast Theatres and did a Coke® buy in the 1960’s and 70’s. The funny thing was all the theatre managers called each other when they new a checker was in the area so we had pre warning they were coming. We had some dishonest Fox managers like MR Jack Mc Dougal at the Fox Oakland as he got a commission on all candy drink sales. When the Pepsi® people came to deliver the syrup tanks each week they always checked the flow rate of syrup on the nozzles. After they left Jack went in with a screw driver and turned the syrup level way down. We had so many people complain they just tasted flavor cola water! We told them to complain to the manger then he had the nerve to tell them he would call Pepsi® but he never did. RC Cola still makes a great can diet RC Cola® and they don’t use the junk Coke® uses as a sugar substitute. It’s very hard to find in the stores as they are filled with the same two brands and their offshoot flavor waters some loaded with sugar. Thanks 50sSnipes for this trailer clip for RC Cola®
Thanks Kino I wonder if the projection guys got up to these add on Cinerama® booths by a ladder from the inside or did they enter from the outside wall of the cinema? Always liked the huge box Ampex surround speaker box’s they had on the side walls and in the back of Cinerama® theatres in the 1950’s.
Thanks again Kino for this great theatre image. Must look nice in the dark with all the black lights on the wall art. Most cinemas that had glow art don’t bother to replace or re install black lights but the deco glow art still is up on the walls thanks again.
Thanks Scotty for the image. How sad this former large Cinerama® Theatre just sits empty year after year in Hollywood CA. The owners don’t realize all the visiting tourists that would go inside If they ran programs of old Hollywood with stage shows ect.
Thanks Lou for the Ivar Hollywood Theatre image. I was there when they did a 4 wall and ran the great 3-D StereoVision® film ‘THE BUBBLE’ by Arch Obler. One of the best 3-D effect movies ever with a ladder coming out into the seats. Looks nice on our home theatre Blue Ray 3-D disk as the ladder effect comes out 6 feet into the room!
Thanks Kino. How nice the color lights look on the curtains. In the USA very few of our movie theatres have curtains that work and when they do have them they put no color light on them!.
Thanks Joshua for the photo. How nice this small cinema would look with color lights in the ceiling not old white bulbs. I wonder if the place had stage curtains? Hope they have stereo surround sound. Are those speakers down front of the screen, for music events or movies?
Thanks for this classic photo. Too bad they removed this great neon marquee and just saved the FOX sign and put on the side door entrance. The FOX is still closed in downtown Watsonville as the owner runs the only other cinema multi in town.
Thanks David for the ad. No mention of D-150? but at least they put in 7OMM full stereo sound in the ad. Many cinemas ran it in 70mm and never mentioned it in their ads.
Thanks KINO for this classic ad. They probably cut back in 1963 like all Cinerama® Theatres had to do a little on the size of the bottom right and left curve with masking when they showed this first Super Cinerama® 70mm single projector film. Many Cinerama® projectionists had no jobs when the original 3 booth Cinerama®large curved screens turned off the 2 side projectors.
Thanks Dallas must have looked so nice to see the large curved D-150 screen at this cinema.
Some of the best popcorn at this privately owned theatre by the sea in Capitola CA near Santa Cruz. Audrey the owner must have liked Coke® as she always had the syrup turned way up not like the local UA circuit that had the drinks set almost like just soda water. I think they had real butter for the popcorn also. When you visited Capitola Beach you could smell the fresh popcorn out the lobby door!
Thanks Dean Miss Audrey sat in this tiny boxoffice every night for years. Too bad they tore the Capitola Theatre down many years ago. The cinema had some of the worst sticky floors of any theatre in the Santa Cruz CA area. Such a great small movie theatre next to the beach with even a parking lot. Audrey is still probably collecting tickets up in the movie heavens with no fog! At least she poured a good mix soda at the lobby refreshment counter the Coke® was not weak very strong and the rugs showed It.
This was the old AMAZON Theatre on Geneva in SF, still up but turned into condos with a drug store on bottom level.
Such a nice Todd-AO curved screen at the Coronet Theatre in SF. UA Theatres got money hungry sold the land and tore down this great 70mm showcase just even after they did a new seat and sound remodel. Strange a 49 foot curved screen does not seem to big now but I remember as a kid going to see ‘Oklahoma’ in Todd-AO for the first time with 6 track mag stereo It was something to remember at the long gone Coronet Theatre. They put all the surround speakers up in the roof ceiling not the side walls like most cinemas. Made for a great hidden surround effect. By the time they tore her down the place was full of mold. A sad day how UA Theatres treats their former deluxe roadshow theatres when they need $$$$$$.
All closed up since March this would have been a good time to do some remodel work like a new stereo speaker system, deco look rugs, new curtains ect and install the long delayed electric/pipe organ but I bet nothing has gone on inside the boarded up plywood of the Castro Theatre in SF.
Great color lights add so much. The only thing missing is some nice waterfall curtains! They needed to hide the surround speakers behind he color panels.
Great lighting photo Kino. You won’t find any USA cinemas with this class lighting! I wonder If they can change the colors?
Thanks Kino so nice to see the Cinerama® drapes in Kansa City MO. I wonder If they were the Pepto Bismo Pink drapes or Red with color lights on them?
My friend Bill projectionist theatre owner and trailer king told me the company that produced most of these ads was named FILMACK® still run and owned by Bob Mack. A few years ago he was even selling his 16mm & 35mm movie theatre short snipes.
I was just thinking these old 35mm candy counter clips only had a all white audience in the ads in the 1940’s 50’s that National Screen Service® or Filmco® made. I wonder if the Negro movie theatres in the USA had a different look in the background and had some people of color in the concession trailers they ran? You would never see also any Chinese or Japanese kids or adults in the background of these animated or photo still moving letters short commercials.
We love RC COLA®!!! Not to many theatres carried It in the SF Bay Area. Most had Coke®. All the Fox West Coast Theatres carried Pepsi® in the 1960’s. It was trouble when someone came up to the Fox Oakland candy counter and ordered a Coke® then we had to tell them we serve Pepsi® only. The Coke® people sent checkers out to all the Fox West Coast Theatres and did a Coke® buy in the 1960’s and 70’s. The funny thing was all the theatre managers called each other when they new a checker was in the area so we had pre warning they were coming. We had some dishonest Fox managers like MR Jack Mc Dougal at the Fox Oakland as he got a commission on all candy drink sales. When the Pepsi® people came to deliver the syrup tanks each week they always checked the flow rate of syrup on the nozzles. After they left Jack went in with a screw driver and turned the syrup level way down. We had so many people complain they just tasted flavor cola water! We told them to complain to the manger then he had the nerve to tell them he would call Pepsi® but he never did. RC Cola still makes a great can diet RC Cola® and they don’t use the junk Coke® uses as a sugar substitute. It’s very hard to find in the stores as they are filled with the same two brands and their offshoot flavor waters some loaded with sugar. Thanks 50sSnipes for this trailer clip for RC Cola®
Thanks Kino I wonder if the projection guys got up to these add on Cinerama® booths by a ladder from the inside or did they enter from the outside wall of the cinema? Always liked the huge box Ampex surround speaker box’s they had on the side walls and in the back of Cinerama® theatres in the 1950’s.
Thanks again Kino for this great theatre image. Must look nice in the dark with all the black lights on the wall art. Most cinemas that had glow art don’t bother to replace or re install black lights but the deco glow art still is up on the walls thanks again.
Thanks Scotty for the image. How sad this former large Cinerama® Theatre just sits empty year after year in Hollywood CA. The owners don’t realize all the visiting tourists that would go inside If they ran programs of old Hollywood with stage shows ect.
Thanks Lou for the Ivar Hollywood Theatre image. I was there when they did a 4 wall and ran the great 3-D StereoVision® film ‘THE BUBBLE’ by Arch Obler. One of the best 3-D effect movies ever with a ladder coming out into the seats. Looks nice on our home theatre Blue Ray 3-D disk as the ladder effect comes out 6 feet into the room!
Now closed up and gutted in the inside. Maybe DISCO will come back to this former Burlesque Theatre in San Francisco CA.
Thanks CC how nice you won’t find any decorations in todays movie theatre lobbies!
All too bright white lights no color bulbs. Deco remodel ruined without the original blue and red bulbs with a little green. Too bad!
I wonder if the Palace Theatre played the movie in 70MM? Probably just 35mm scope mono!
Thanks Kino. How nice the color lights look on the curtains. In the USA very few of our movie theatres have curtains that work and when they do have them they put no color light on them!.
Thanks Joshua for the photo. How nice this small cinema would look with color lights in the ceiling not old white bulbs. I wonder if the place had stage curtains? Hope they have stereo surround sound. Are those speakers down front of the screen, for music events or movies?
Thanks for this classic photo. Too bad they removed this great neon marquee and just saved the FOX sign and put on the side door entrance. The FOX is still closed in downtown Watsonville as the owner runs the only other cinema multi in town.
Thanks David for the ad. No mention of D-150? but at least they put in 7OMM full stereo sound in the ad. Many cinemas ran it in 70mm and never mentioned it in their ads.
Thanks KINO for this classic ad. They probably cut back in 1963 like all Cinerama® Theatres had to do a little on the size of the bottom right and left curve with masking when they showed this first Super Cinerama® 70mm single projector film. Many Cinerama® projectionists had no jobs when the original 3 booth Cinerama®large curved screens turned off the 2 side projectors.