Criterion Theatre

I could find no record of a twin operation as that post suggested. Perhaps they confused it with the Rivoli.

I had the impression it was twined and some time later the other auditoriums were added in the basement. I may be wrong.

That was some interesting photostream posted above — here’s the link: View link

Here is a photo from the late 70s:
http://tinyurl.com/yhcfwo6

Circa 1940s photo:
http://tinyurl.com/yjqgb7d

Thanks, William. Funny, I went to the Rivoli several times during the ‘60s. I saw “The Sand Pebbles” there in '66 or '67 and the re-release of “Gone With The Wind” there in '68. The last time I was there was in 1980 or '81 to see the remake of “Cat People.” Yet I never realized that I saw “The Alamo” there. Thanks again for your help.

Thanks for the information, William.
By the way, would you know where John Wayne’s The Alamo played when it was reserved seat on Broadway? On my 10th. (or 11th.) birthday, my father gave me the choice to get reserved seat tickets to see either The Duke’s “The Alamo” or Kirk Douglas' “Spartacus” on Broadway. I chose The Alamo. After the film was over, my father said “I think we should have chosen Spartacus.” I wish I could remember what theater we saw The Alamo in. Perhaps you would know. (Even though it wasn’t the greatest picture, I still have a great deal of affection and nostalgia for Wayne’s epic western.)

I went to the Criterion several times growing up. I can remember proudly going there to see “Valley of the Dolls” myself, when that film was just released and was a big deal at the time. Later, I saw “Patton,”“Tora,Tora,Tora” and “Funny Girl"on reserved-seat at the Criterion.
However what I really remember was going to Manhattan with my mother and father, Xmas season 1962 (or ‘63.) At the Criterion was "Lawrence of Arabia.” On the next street at the Loews State was the Brando “Mutiny on the Bounty.” A few blocks away at the Warner/Demille, (I forget which,) was “The Longest Day.” And I think (though I am not sure,) that across the street at the Warner/Cinerama was “How the West Was Won.” These are some of my favorite films and all were playing on reserved-seat. I like to think that if I could discover a time machine and go back in time, I would return to that time and see all those lavish films again on all those big screens. What a time to be a movie-goer in New York.
I hadn’t been to the Criterion in many years but returned in the late '90s to see “The Sixth Sense,” which was playing there and fit into my schedule. It was obvious to me that the theater probably wouldn’t be around very much longer. And as I sat in that enormous theater one last time, I began to imagine the overture of “Lawrence of Arabia” wafting through this great theater one more time.

Times Square is a little crowded in this 1956 photo from Life:
http://tinyurl.com/qcl224

The problem with this theater and the remnants of other old theaters in the Times Square area by the 1980’s was the smell. I usually chose to see movies on the east side in the newer houses for this reason.

“The Desperate Hours” would have opened at the Criterion in October 1955 and possibly played much/most of November.

1966
View link

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Good ad. Wish it was larger.