Sorry, Kenmore, but that’s the Mountain View Drive-In on Mechem Drive.
The Downs Drive-In, as its name suggests, was across the highway south of the Ruidoso Downs race track. The Ladera Apartments are there now, though you can see the old entrance and exit paths between the apartments and US 70.
114 Dipaolo Hill Dr, Ruidoso Downs, NM 88346 is the Ladera’s address, and that’s the closest I can find that works on Google Maps.
Apparently it was real. An AP story from December 1955 mentioned an armed robbery at the Sunset Drive-In in Hobbs.
The Sunset did not advertise in the local Hobbs Daily News in the summer 1952 or 1960 issues I checked. (Very spotty availability online.)
The Motion Picture Almanac series included the Sunset in its drive-in for its 1957-65 editions. It had a capacity of 600 cars, and its owner was listed as O.O. Knotts.
The ticket booth, ramps and concession building are still clearly visible on Google Earth as I type.
The drive-in shows up on the 1973 topo map at Historic Aerials. It looks active from the 1969 aerial photo, and the screen is still there in 1997. It’s still on the 2001 topo map, but by the 2005 aerial photo, the screen is gone.
Aha! I found a second drive-in theater site in the 1955 topo map on Historic Aerials. The Circle B was on the west side of town at 3706 West Main Street, and Google Street View still shows the concrete driveway-to-nowhere there. (It’s also on the 1978 topo map there, and the 1997 aerial photo shows more suggestion of ramps.)
So the Circle B was different than the Hermosa. The MPA mentions above suggest that the Circle B closed in the early 1960s but stayed intact enough for the 1978 topo map to include it.
Also, I just made this clipping from the Current-Argus of July 6, 2008. It’s a long retrospective of Bill Bartlett, son of Ray, who ran the motion picture business of Carlsbad and Artesia. In particular, his dad “had the Valley Theater and Hermosa and Circle ‘B’ drive-ins running at different times in Artesia.”
In Flagstaff’s Arizona Daily Sun from Sept. 25, 1976:
“(25 Years Ago in the Sun) … Harry Nace and Ray Olmstead have begun construction of the area’s first drive-in type theater, Guy Ellis, manager of Northern Arizona Theaters Inc., which will operate the establishment, said today.”
The Mt. Elden advertised in the Daily Sun through at least October 1977. A January 1978 police blotter note mentioned vandalism there, but by May 1978 it was being referred to as the “now-defunct” Mt. Elden Drive-In Theater.
The July 17, 1955 Arizona Republic included Holbrook’s 66 Drive-In in a movie ad with lots of out-of-town theaters. The 66 was showing Saskatchewan, starring Shelley Winters.
The Arizona Republic ran the following note on Sept. 19, 1956: “Kingman now has a drive-in theater, The Sage, managed by Ira Rawlings. Rawlings also manages the States Theater in Kingman. The Lang Theater Corp. owns both theaters.”
High winds toppled the screen a few months later, per an AP story printed Apr. 7, 1957 in the Republic.
According to Historic Aerials, the screen faced east to an unusually rectangular field. It was still there in 1980, but the whole lot had been taken over by the USPS by 1997. Topo maps listed it in 1965-76, then gone in 1983.
Motion Picture Almanac mentions:
1955-59: Owner Harry L. Nace Theas., Inc. (no capacity listed)
This note is based on info from the Albuquerque Journal and the Albuquerque Tribune. Because I’m tired of typing Albuquerque, I will refer to them as simply the Journal and the Tribune.
The 66 first opened on Aug. 30, 1949, per this Journal clipping at Newspapers.com. Historic Aerials shows it in place in 1951.
When did the 66 first close? The local theater chain was sold back to Texas interests in early 1956, and that might have been when the decision was made. There were Journal ads on June 1 for the Sunset, Duke City, Tesuque, Terrace, Star and Cactus, but not the 66. An advertisement in the Journal for July 1, 1956 proclaimed: 66 Drive In Theatre CLOSED! Attend your Cactus and Star drive-ins
The site became the 66 Micro-Midget Speedway, per a May 15, 1957 article in the Tribune. The one-tenth mile racing oval was fronted by 4800 capacity grandstands to the north and south. Opening Day was set for June 2. Historic Aerials shows the track in place in 1959.
The 66 reopened in July 1964. The official Grand Opening was July 24, per an article that day in the Tribune: “Total remodeling cost was about $75,000. It included a new sign, screen, projection building with snack bar and rest rooms, resurfacing of the parking area and new auto speaker sound equipment.”
Historic Aerials shows the site restored to normal drive-in mode in 1967 & 1972, and the concession building and ramps still visible in 1991. Topo maps show a drive-in there through 1985.
When did the 66 finally close? Good question! Obviously before the screen-missing photo from 1991. It was still advertising (adults only) through June 26, 1983, the last 66 ad I could find in the Journal. There were other adult theater ads after that date, so it’s possible that the 66 closed that summer.
The 66’s first appearance in the Theatre Catalog was in the 1949-50 edition with a capacity of 400 cars, served in the Dallas territory. 1952-56 editions listed it with a capacity of 557 cars and 40 seats, served in the Denver territory.
Motion Picture Almanac mentions:
1950-54: Capacity 468, Owner Albuquerque Exhibitors, Inc., by R. J. O'Donnell
1955-56: 468, Albuquerque Exhibitors, Inc., by Geo. Tucker
1957: 520, Albuquerque Exhibitors, Inc., by Geo. Tucker
1958-59: 520, Albuquerque Exhibitors, Inc.
1960-76: off the list
1977-82: 500, Commonwealt
1983-88 (final DI list): Owner H. Hartstein
Between the 66’s founding and reopening (after a few years as a micro-midget race track), the city changed its address system so the new and current address is 7019 Central NW.
Per the Albuquerque Journal of Feb. 1, 1952, that was the date when control of the 66 (and other local theaters) passed from Texas Consolidated Theaters, Inc., of Dallas to Albuqerque Exhibitors, Inc.
“Joe Barnett, Albuquerque financier and owner of much downtown property, heads the firm, Albuquerque Exhibitors. Secretary is Mario Bachechi. Others of the Bachechi family in the firm are Victor Bacheci, Carlo Bachechi, and the estate of the late Arthur Bachechi. … Theaters involved are the KiMo, Sunshine, State, Hiland, Cactus, 66 Drive-In, Chief, Rio, Yucca and Lobo.”
Robert O'Donnell had acted as GM for the Abuquerque theaters under Texas Consolidated. “George Tucker … becomes buyer and broker of motion picture firms for the company.”
Today, Mlive.com posted that the old Bel-Air site was being redeveloped for storage units. (sigh!)
“The Bel-Air Drive-In opened April 29, 1955, and lasted for 30 years. Admission was 50 cents for adults and free for children younger than 12. Ladies received a free gift and kids got free candy on opening day. …Both the Bel-Air and the eastside drive-in, called the Jackson Drive-In, closed after the 1987 season and were demolished.”
Marin County’s first drive-in theater, Marin Motor Movies opened in 1948 and featured a 41- by 52-foot screen and “hook-on” car speakers that could be tuned loud or soft “depending on the amount of attention the occupants wish to devote to the screen.” [Capacity was 600.] A sunken building (to avoid obstructing vision) housed the projection room, snack bar and rest rooms. The Marin Square shopping center now occupies the site.
The Winslow Mail wrote that the Tonto held its formal opening on Oct. 12, 1951. “The theatre, under the control of Nace Interests in Phoenix, will be managed locally by Rusty Bridge, manager of Winslow’s Rialto and Chief theaters.” Capacity was 300 at the start, but would be 500 “when finished”.
Ground-breaking ceremonies had been Aug. 31, and that really fast construction was under the direction of Michael A. Parker. Opening night movies were Colt 45, starring Randolph Scott, and Return of the Frontiersman with Julie London. Who would later marry Bobby Troup, who wrote the song Route 66.
In September 1983, Dean Branson in Flagstaff advertised in the Winslow Mail’s want ads for a resident manager for the Tonto.
The Tonto was still advertising in the Mail in September 1985, but not in 1986. In 1993, the Mail wrote that part of the movie Natural Born Killers was being shot at the “old” Tonto, so it had probably closed by then.
Historic Aerials shows the Tonto with its screen up, facing northwest, in 1953. Other photos show the Tonto still active in 1980, and the rebuilt screen up in 1997. That screen was gone by 2005.
The sad remnant of the marquee was still there as of July 2018, per Google Street View from I-40.
Motion Picture Almanac mentions:
1952-66: capacity 300, owned by H. (Harry) L. Nace Theatres
1969-76: no owner info
1977-84: capacity 300, owned by Nace
1985-88 (final drive-in list): owned by Blair & Reid
The Tribune News of Holbrook AZ ran a photo on April 2, 1981 showing that winds “gusting up to 60 miles per hour” knocked down the Tonto’s screen “last Thursday”, which would make it March 26, 1981.
The Winslow Mail ran a photo on May 21 that year showing the “80 foot by 40 foot steel structure” getting lifted into place. The caption said it replaced the destroyed wooden screen. “The drive-in will be opening in the very near future, according to Nolan G. Losey Sr., projectionist.”
I saw an undated pdf of an old Film Daily Year Book that mentioned an Indian Drive-In, and someone else’s roundup of dead Arizona drive-ins. Who knows what their original source might have been.
But I did find this from Phoenix’s Arizona Republic, March 26, 1955: “HOLBROOK – A large crowd, including many from neighboring towns, attended the opening of the new Western Star drive-in theater here this week. Located at Mesa Bonita, just northeast of Holbrook, the theater is owned by Mr. and Mrs. Robert Young and Young’s mother, Elizabeth Young.”
From the March 14, 1955, Arizona Republic: “Robert Young has announced the opening this week of his new Western Star drive-in theater on Mesa Bonita, (x?) miles northeast of Holbrook.”
In the May 22, 1980, Holbrook Tribune News, its 25 Years Ago (May 1955) notes included: “The Western Star Drive-In offered a double feature which included Riding Shotgun, with Randolph Scott, and His Majesty O'Keefe, starring Burt Lancaster.”
Historic Aerials' topo maps for 1957-69 show two drive-ins across Route 66 from each other. Based on Daniel’s descriptions, the one to the east was probably the 66 Drive-In. This would have been the other one, west of the highway and south of Hermosa Road, but was it called the Indian?
The Motion Picture Almanac series mentions only two drive-ins, ever, for Holbrook. One was the 66, and the other was the Western Star, capacity 200, owned by Robert Young. The Western Star was listed in the 1956-59 editions of the MPA, then fell off in 1960, the same as its competitor across the highway.
Daniel is right. There were two drive-ins almost across Route 66 from each other, according to Historic Aerials' topo maps. The 1957-69 maps all show that one was due south of the airport at the end(!) of Hermosa Drive east of Route 66, and from Daniel’s description, I’ll guess it’s the 66. The other was on the west side of Route 66 just south of Hermosa, matching where Daniel says the Indian Drive-In had been.
By the 1997 aerial photo, I-40 was running through what had been the 66 Drive-In site.
The 1955-56 Theatre Catalog lists only the 66 for Holbrook. It showed capacity 400, owner Harry L. Nace. The Motion Picture Almanac series first mentioned it in its 1956 edition, capacity 300, owner Harry Nace. It stayed that way through the 1959 edition, then dropped off the list in 1960, never to return. Did it close so soon, or did it get overlooked?
Sorry, Kenmore, but that’s the Mountain View Drive-In on Mechem Drive.
The Downs Drive-In, as its name suggests, was across the highway south of the Ruidoso Downs race track. The Ladera Apartments are there now, though you can see the old entrance and exit paths between the apartments and US 70.
114 Dipaolo Hill Dr, Ruidoso Downs, NM 88346 is the Ladera’s address, and that’s the closest I can find that works on Google Maps.
Found it on the 1957 photo at Historic Aerials. The approximate address would be 1105 W Ave D.
The 1964 topo map shows the Yucca completely replaced by Taylor Junior High School, so unless it moved it must have closed before then.
Apparently it was real. An AP story from December 1955 mentioned an armed robbery at the Sunset Drive-In in Hobbs.
The Sunset did not advertise in the local Hobbs Daily News in the summer 1952 or 1960 issues I checked. (Very spotty availability online.)
The Motion Picture Almanac series included the Sunset in its drive-in for its 1957-65 editions. It had a capacity of 600 cars, and its owner was listed as O.O. Knotts.
I would say that April 1959 mention was probably a season opener, and this is the same drive-in as the Chico, based on the following.
Motion Picture Almanac drive-in list mentions for Espanola:
The ticket booth, ramps and concession building are still clearly visible on Google Earth as I type.
The drive-in shows up on the 1973 topo map at Historic Aerials. It looks active from the 1969 aerial photo, and the screen is still there in 1997. It’s still on the 2001 topo map, but by the 2005 aerial photo, the screen is gone.
I prefer the address 19392 NM-314, Belen, NM 87002, where the Belen Flea Market is now.
The Albuquerque Journal mentioned the Zia in ads in 1959 and 1960.
The Zia did not advertise next to a local indoor theater in the Belen News-Bulletin in July 1971 (earliest available at NewspaperArchives).
Motion Picture Almanac drive-in list mentions:
The Yucca had its grand opening on May 1, 1958. It’s shown in the 1958 and 1962 photos at Historic Aerials.
American Storage Complex is now where the Yucca was.
Motion Picture Almanacs listed the Yucca under Aztec NM. Its last MPA mention was the 1976 edition, though it may have closed years earlier.
Aha! I found a second drive-in theater site in the 1955 topo map on Historic Aerials. The Circle B was on the west side of town at 3706 West Main Street, and Google Street View still shows the concrete driveway-to-nowhere there. (It’s also on the 1978 topo map there, and the 1997 aerial photo shows more suggestion of ramps.)
So the Circle B was different than the Hermosa. The MPA mentions above suggest that the Circle B closed in the early 1960s but stayed intact enough for the 1978 topo map to include it.
Also, I just made this clipping from the Current-Argus of July 6, 2008. It’s a long retrospective of Bill Bartlett, son of Ray, who ran the motion picture business of Carlsbad and Artesia. In particular, his dad “had the Valley Theater and Hermosa and Circle ‘B’ drive-ins running at different times in Artesia.”
Motion Picture Almanac drive-in list mentions for Artesia:
An Artesia resident named Ray Bartlett died there May 12, 1972, at the age of 78.
This clipping at Newspapers.com says that:
In Flagstaff’s Arizona Daily Sun from Sept. 25, 1976:
“(25 Years Ago in the Sun) … Harry Nace and Ray Olmstead have begun construction of the area’s first drive-in type theater, Guy Ellis, manager of Northern Arizona Theaters Inc., which will operate the establishment, said today.”
The Mt. Elden advertised in the Daily Sun through at least October 1977. A January 1978 police blotter note mentioned vandalism there, but by May 1978 it was being referred to as the “now-defunct” Mt. Elden Drive-In Theater.
The July 17, 1955 Arizona Republic included Holbrook’s 66 Drive-In in a movie ad with lots of out-of-town theaters. The 66 was showing Saskatchewan, starring Shelley Winters.
The Arizona Republic ran the following note on Sept. 19, 1956: “Kingman now has a drive-in theater, The Sage, managed by Ira Rawlings. Rawlings also manages the States Theater in Kingman. The Lang Theater Corp. owns both theaters.”
High winds toppled the screen a few months later, per an AP story printed Apr. 7, 1957 in the Republic.
Motion Picture Almanac drive-in list appearances:
According to Historic Aerials, the screen faced east to an unusually rectangular field. It was still there in 1980, but the whole lot had been taken over by the USPS by 1997. Topo maps listed it in 1965-76, then gone in 1983.
Motion Picture Almanac mentions:
This note is based on info from the Albuquerque Journal and the Albuquerque Tribune. Because I’m tired of typing Albuquerque, I will refer to them as simply the Journal and the Tribune.
The 66 first opened on Aug. 30, 1949, per this Journal clipping at Newspapers.com. Historic Aerials shows it in place in 1951.
When did the 66 first close? The local theater chain was sold back to Texas interests in early 1956, and that might have been when the decision was made. There were Journal ads on June 1 for the Sunset, Duke City, Tesuque, Terrace, Star and Cactus, but not the 66. An advertisement in the Journal for July 1, 1956 proclaimed: 66 Drive In Theatre CLOSED! Attend your Cactus and Star drive-ins
The site became the 66 Micro-Midget Speedway, per a May 15, 1957 article in the Tribune. The one-tenth mile racing oval was fronted by 4800 capacity grandstands to the north and south. Opening Day was set for June 2. Historic Aerials shows the track in place in 1959.
The 66 reopened in July 1964. The official Grand Opening was July 24, per an article that day in the Tribune: “Total remodeling cost was about $75,000. It included a new sign, screen, projection building with snack bar and rest rooms, resurfacing of the parking area and new auto speaker sound equipment.”
Historic Aerials shows the site restored to normal drive-in mode in 1967 & 1972, and the concession building and ramps still visible in 1991. Topo maps show a drive-in there through 1985.
When did the 66 finally close? Good question! Obviously before the screen-missing photo from 1991. It was still advertising (adults only) through June 26, 1983, the last 66 ad I could find in the Journal. There were other adult theater ads after that date, so it’s possible that the 66 closed that summer.
The 66’s first appearance in the Theatre Catalog was in the 1949-50 edition with a capacity of 400 cars, served in the Dallas territory. 1952-56 editions listed it with a capacity of 557 cars and 40 seats, served in the Denver territory.
Motion Picture Almanac mentions:
Between the 66’s founding and reopening (after a few years as a micro-midget race track), the city changed its address system so the new and current address is 7019 Central NW.
Per the Albuquerque Journal of Feb. 1, 1952, that was the date when control of the 66 (and other local theaters) passed from Texas Consolidated Theaters, Inc., of Dallas to Albuqerque Exhibitors, Inc.
“Joe Barnett, Albuquerque financier and owner of much downtown property, heads the firm, Albuquerque Exhibitors. Secretary is Mario Bachechi. Others of the Bachechi family in the firm are Victor Bacheci, Carlo Bachechi, and the estate of the late Arthur Bachechi. … Theaters involved are the KiMo, Sunshine, State, Hiland, Cactus, 66 Drive-In, Chief, Rio, Yucca and Lobo.”
Robert O'Donnell had acted as GM for the Abuquerque theaters under Texas Consolidated. “George Tucker … becomes buyer and broker of motion picture firms for the company.”
Today, Mlive.com posted that the old Bel-Air site was being redeveloped for storage units. (sigh!)
“The Bel-Air Drive-In opened April 29, 1955, and lasted for 30 years. Admission was 50 cents for adults and free for children younger than 12. Ladies received a free gift and kids got free candy on opening day. …Both the Bel-Air and the eastside drive-in, called the Jackson Drive-In, closed after the 1987 season and were demolished.”
Both Drive-in 54’s link and an article today at Mlive.com agree that the Jackson closed after the 1987 season.
From the Marin Independent Journal’s History Watch:
Marin County’s first drive-in theater, Marin Motor Movies opened in 1948 and featured a 41- by 52-foot screen and “hook-on” car speakers that could be tuned loud or soft “depending on the amount of attention the occupants wish to devote to the screen.” [Capacity was 600.] A sunken building (to avoid obstructing vision) housed the projection room, snack bar and rest rooms. The Marin Square shopping center now occupies the site.
The Winslow Mail wrote that the Tonto held its formal opening on Oct. 12, 1951. “The theatre, under the control of Nace Interests in Phoenix, will be managed locally by Rusty Bridge, manager of Winslow’s Rialto and Chief theaters.” Capacity was 300 at the start, but would be 500 “when finished”.
Ground-breaking ceremonies had been Aug. 31, and that really fast construction was under the direction of Michael A. Parker. Opening night movies were Colt 45, starring Randolph Scott, and Return of the Frontiersman with Julie London. Who would later marry Bobby Troup, who wrote the song Route 66.
In September 1983, Dean Branson in Flagstaff advertised in the Winslow Mail’s want ads for a resident manager for the Tonto.
The Tonto was still advertising in the Mail in September 1985, but not in 1986. In 1993, the Mail wrote that part of the movie Natural Born Killers was being shot at the “old” Tonto, so it had probably closed by then.
Historic Aerials shows the Tonto with its screen up, facing northwest, in 1953. Other photos show the Tonto still active in 1980, and the rebuilt screen up in 1997. That screen was gone by 2005.
The sad remnant of the marquee was still there as of July 2018, per Google Street View from I-40.
Motion Picture Almanac mentions:
The Tribune News of Holbrook AZ ran a photo on April 2, 1981 showing that winds “gusting up to 60 miles per hour” knocked down the Tonto’s screen “last Thursday”, which would make it March 26, 1981.
The Winslow Mail ran a photo on May 21 that year showing the “80 foot by 40 foot steel structure” getting lifted into place. The caption said it replaced the destroyed wooden screen. “The drive-in will be opening in the very near future, according to Nolan G. Losey Sr., projectionist.”
I saw an undated pdf of an old Film Daily Year Book that mentioned an Indian Drive-In, and someone else’s roundup of dead Arizona drive-ins. Who knows what their original source might have been.
But I did find this from Phoenix’s Arizona Republic, March 26, 1955: “HOLBROOK – A large crowd, including many from neighboring towns, attended the opening of the new Western Star drive-in theater here this week. Located at Mesa Bonita, just northeast of Holbrook, the theater is owned by Mr. and Mrs. Robert Young and Young’s mother, Elizabeth Young.”
From the March 14, 1955, Arizona Republic: “Robert Young has announced the opening this week of his new Western Star drive-in theater on Mesa Bonita, (x?) miles northeast of Holbrook.”
In the May 22, 1980, Holbrook Tribune News, its 25 Years Ago (May 1955) notes included: “The Western Star Drive-In offered a double feature which included Riding Shotgun, with Randolph Scott, and His Majesty O'Keefe, starring Burt Lancaster.”
Historic Aerials' topo maps for 1957-69 show two drive-ins across Route 66 from each other. Based on Daniel’s descriptions, the one to the east was probably the 66 Drive-In. This would have been the other one, west of the highway and south of Hermosa Road, but was it called the Indian?
The Motion Picture Almanac series mentions only two drive-ins, ever, for Holbrook. One was the 66, and the other was the Western Star, capacity 200, owned by Robert Young. The Western Star was listed in the 1956-59 editions of the MPA, then fell off in 1960, the same as its competitor across the highway.
Daniel is right. There were two drive-ins almost across Route 66 from each other, according to Historic Aerials' topo maps. The 1957-69 maps all show that one was due south of the airport at the end(!) of Hermosa Drive east of Route 66, and from Daniel’s description, I’ll guess it’s the 66. The other was on the west side of Route 66 just south of Hermosa, matching where Daniel says the Indian Drive-In had been.
By the 1997 aerial photo, I-40 was running through what had been the 66 Drive-In site.
The 1955-56 Theatre Catalog lists only the 66 for Holbrook. It showed capacity 400, owner Harry L. Nace. The Motion Picture Almanac series first mentioned it in its 1956 edition, capacity 300, owner Harry Nace. It stayed that way through the 1959 edition, then dropped off the list in 1960, never to return. Did it close so soon, or did it get overlooked?