Cinemark Howard Hughes Los Angeles and XD 18
6081 Center Drive,
Los Angeles,
CA
90045
6081 Center Drive,
Los Angeles,
CA
90045
10 people
favorited this theater
Showing 26 - 50 of 52 comments
Font is different than National Amusements' font for The Bridge. It looked like a bunch of puffy lower case orange lettering.
Is it in the same font as the old “the bridge” signage? Because that’s what Bridge Philly has now… except they forgot the “motion pictures” part and just put “rave” in there!
Exterior signage is up. Saw it today while zipping down the 405. It’s a very loud orange all lower case signage that reads “rave motion pictures”. I was not impressed…makes the theatre look cheap!
Movie Tickets is now displaying the theatre as Rave 18. Also, Rave has put out their first official LA Times ad branding the theatre as Rave 18. I suspect the in theatre signage has already been changed as well. I’ll verify sometime this weekend.
Saw (the AWFUL!) Get Him To The Greek here on Friday 6/4. More management changes taking shape. Exterior/interior signs & tickets still say Bridge. Concessions still Pepsi…
…but Rave’s policy trailer now runs before the trailers/feature. I asked someone at Guest Services & they indicated that the signs would be switched up this month.
According to their LA Times ad, Rave 18 (still being advertised as The Bridge) is now all DP…except for the (TRUE!) IMAX auditorium.
Oh, Geez TLSLOEWS if i had just a quarter for every time. I could send you and Nick Gift cards for Ruby Tuesday. We had Coke product at ABC/Plitt.
We also had those syrup cans to mess with,They wouldn’t do that either.
Coke,Sprite,and Orange drink is all we ever had in our Nashville theatres.How many times have you changed a CO2 tank Mike? I know I did it many times seems like out “Candy Girls” could not do it.
When I worked for GCC pepsi is all we sold.Being a Georgia guy,I drank alot of LOTTA LEMON.
Last visited The Bridge for Iron Man 2 IMAX. They were still serving Pepsi & using NA popcorn boxes, cups, etc. Of course, that was 2 weeks ago. A lot may have changed in that short amount of time. I don’t plan on going back there till Toy Story 3 opens (mid June).
I DO pass the theatre on the 405 Freeway and will get a clear glimpse of any changes in signs/branding. I’ll report what I see when changes are made.
I can’t think of any Southern-based chains that would even think of serving Pepsi. Many hardcore Southerners shun Pepsi as “being a product of the Yankee North” (despite the fact that Pepsi was invented in North Carolina, a Southern state).
Is the theatre still serving Pepsi? If so, then it’s still under National Amusements control. Rave has been transitioning theatres on an individual basis, and the first major change at Rave Ritz Center was from Pepsi to Coke.
Going to Bridge Philly (or Rave University City… whatever they’re calling it this week) tonight to see what has changed and what hasn’t.
Rave is not in LA Times at all. Beverly Center 13 has their own standalone ad, but there’s no mention of Rave. The (former) Bridge’s ad has remain unchanged since the transition.
Chris, I sent in the name change and since Rave’s website has the new name, I disagree that the new name should be “rolled back” on this website. The small number of comments also implies it would not make a big difference if it was rolled back….until June.
Rave theaters aren’t in the Phila. newspapers anymore, but still in LA Times?
Got in touch with Rave. The actual rebranding should be completed in June. For now, their LA Times ad, their link at Movie Tickets AND the theatre itself still goes by “The Bridge.” The only reference to Rave in the theatre is on the digital movie poster board which now features info on how folks can register at Rave’s website to get showtimes.
No word if, when the LA Times ad is redone, if it’ll include both this AND the Beverly Center 13.
MASSIVE CONFUSION!
LA Times ads for individual movies & the theatre listing AND its National Amusements website still show the theatre called “The Bridge. No signage has been changed at the theatre.
I don’t know what’s going on. Until there’s something official to report, roll back the name of the theatre to The Bridge Cinema de Lux. I do know this – it’s gonna be MORE MASSIVE CONFUSION for us who attend regulary. The Bridge is somewhat of a brand name to its regulars…it’s gonna be weird telling everyone “Let’s go to the Rave.”
Just visited Rave’s website. The theatre is now listed as Rave 18 (formerly The Bridge) – but the Movie Tickets link to the theatre still says The Bridge Cinema de Lux. Hmmm…I’ll keep y'all posted.
Slowly but surely, the theatre is transitioning from NA to Rave. It’s on Rave’s website now…AND NA’S too!
Actually, I jumped the gun.
According to this LA Times article, The Bridge Cinema de Lux in LA IS NOT part of Rave’s initial deal with National Amusements. However, the theatre IS part of Rave’s deal to purchase 6 more theatres from NA. That deal is scheduled to close in 2 weeks.
The showtimes are stiil on NA website too , I think the change of names shoul be complete by spring of next year
As of 12/21, this theatre is now officially owned by Rave Motion Pictures. The theatre is listed on Rave’s website in the California roster of theatres.
BREAKING NEWS: Rave is closing a deal to buy 35 theatres from National Amusements – presumably including this one. Makes sense…Rave’s other theatres across the country look just like The Bridge to me.
National Amusements officially has this theatre for sale.
http://tinyurl.com/yg637mh
I sure hope Regal doesn’t pick it up. The presentation quality will suffer immensely!
I remember when the Hughes Center location was a big vacant lot, seen on the right as you go down the 405 south near Marina del Rey. There is one parcel left that was supposed to be developed a while ago, but may have been a victim of the recession.
A bit more about the theatre itself:
This theatre is the centerpiece of the Howard Hughes Center off Howard Hughes Parkway and the 405 Freeway in LA (Westchester to be exact). It was supposed to be operated by Edwards Theatres but, due to the industry-wide collapse of (nearly) every major movie chain in the USA, Edwards lost this one. I still remember when the Center opened but the theatre sat vacant for (what it seemed like) weeks. No one had a clue who would operate it or when it would open.
Enter National Amusements who stepped in, called the place The Bridge Cinema de lux and opened the place up in Summer 2001. They dressed the theatre up with a way out combination of 1960’s era decor mixed with 21st century flourishes. The theatre sits on 3 levels: Level 1 holds 11 screens – including their IMAX theatre (a TRUE, GENUINE IMAX with the 6 story tall screen that we know and love) a reserved seating “Directors Hall” auditorium with leather seats and concierge service, and another auditorium called CenterStage where they feature live performances before the show on weekends.
Level 2 is their lobby and main entrance which leads guests to escalators taking them to level 1 or 3. Their credit card kiosks as well as Guest Services are in the lobby as well.
Level 3 features their in-theatre restaurant 12 Lounge (named because Edwards had originally slated that space to Auditorium 12, but NA had other plans) featuring lots of booze, burgers, chicken tenders and pizza (REALLY GOOD PIZZA!). Also on Level 3 are 6 massively sized auditoriums – 2 of them are the aforementioned Directors Hall auditoriums with reserved seating.
Theatre has nice sized flat screens ranging from about 40 to 60 feet. It is equipped for digital projection in all of its auditoriums and pumps out Dolby Digital EX sound.
The only drawback about the theatre is the $2.00 parking at the Howard Hughes Center (unnecesary!) and the concession lines are slower than molasses. But I love the place a lot!