Embassy 72nd Street Twin 1 and 2

This threatre did do a bang-up business with the art-house crowd, but the place was a dump. Clean, but tile floors, silver wall paper and fluorescent lighting in the lobby, and the auditoruims had junky seats and lighting at intermission consisted of a single pink floodlight bulb over the lobby door pointed at the screen. Except for the bookings, Peter Elson ran this place like one of his Times Square action houses (The Embassy’s). Bookings = 10 – Ambiance = 0

One of the westside’s most distinctive theatres. If I’m not mistaken you entered through a turnstile. The marquee was a brass coloured two line wraparound…and I believe you could buy books of tickets for this theatre.
Booking for most of the 60s and 70s was primarily 2nd and 3rd run with some arthouse style bookings weaved in. Towards the late 70s with the eventual quadding of the Loews 83rd Street, the shift of the Beacon to concerts, the entry of the Cinema Studios to the market and the gradual cleanup and gentrification of the neighborhood, this theatre was twinned and a fair amount of first run art house product or quality 2nd run product came in. The only film I can actually remember seeing here was a Hungarian coming of age film in around 1981.