Roxy Theatre

153 W. 50th Street,
New York, NY 10020

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StanleyNorton
StanleyNorton on June 18, 2007 at 11:19 am

Please forgive me for asking such trivial questions but I hope someone can answe rsince I practically grew up in old movie palaces and memorized the whole program. Especially the way the curtains opened and closed. In my 2000 seat beautfiul theatre the curtains closed and opened between
every segment of the program with different lights illuminating the curtain. The technique at this theatre was to let the picture appear on the curtain and then the curtain would open with the lights
slowly dimming. On closing— the curtain would close during the last few moments of the picture. When I visited the Roxy— in its last breath— I remember the picture ending in darkness, the curtain would close (in darkness) and then the lights would come up on the curtain. Then just before the curtain would reopen, the lights on the curtain would dim completely, the curtain would open (in darkness) and the picture would appear.
This kind of goes along with Rothapfel’s respect for the presentation of the motion picture, that nothing would interfere with it, that it would be presented like a “gem”.
Also, I read in Hall’s book that at the opening of the Roxy, the screen was floating with some kind of
soft back lit and not the hard edged black masking which was a departure for Rothapfel since he
introduced the black masking technique. Any comments.

Richard G Holden
Richard G Holden on June 12, 2007 at 1:47 pm

I just enetered a posting but forgot to mention my email address in case anyone wishes to comment. It is
Thanx
Richard Holden

Richard G Holden
Richard G Holden on June 12, 2007 at 1:37 pm

I actually worked at the Roxy from 1949 to 1951. I was a young man of 19. At first I wanted a job as a dancer because the Roxyettes also had their dancing Escorts of about 8 young men. But I was too short and couldn’t tap dance, which was a requirement. So I ended up as a usher. That only lasted a couple weeks before they put me on the candy stand full time. My hours were from 5 to 10 PM with an hour off for dinner at 6. That was because they wanted you back by 7 when the masses of patrons started coming in. Thet would be 4 or 5 deep at the candy stand, all demanding this and that and often very rude. But we learned to ignore that and do our job. I think I was paid $28 a week. Ushers got even less. Most were student actors, singers, dancers, as I was. During the day we could take classes and attend Broadway auditions. George Maharis was an usher at that time. He sometimes came to watch me in dance class. Later he became a very famous movie star. I read someplace that in the beginning, Mr. Roxy [Sam Rothafel] wanted all his employees to be ‘characters’, even those of lower standing. The tradition must have continued until my time there. I remember one usher who took it upon himself to perform his acrobatic stunts in front of lines of waiting patrons.
The Chief Quartermaster was a dwarf. Patrons would look in astonishment as he paraded around like a Palace Guard. My uniform must have been copied after the Imperial guards of the Russian Tsar.
Many gold buttons and a small case attached to a shoulder strap. I never knew what it was for. When I went out on some errand – like to the Stage Deli to get a sandwich for the manager, I wore a flowing cape and carried a basket. I must have been quite a sight walking down Broadway in that get-up.
I remember the premiere of “All About Eve” when they closed the theater for the entire day to get it ready for all the celebreties and movie stars that came that evening. I didn’t see many of the shows. After a full day of classes and auditions followed by an
evening selling candy, all I wanted to do was to go home.
The view from my spotlighted candy stand was the giant ‘Rotunda" before me. It had an immense, circular carpet that we employees were not allowed to walk on. We had to circle around it. Above was a gigantic chandelier that must have weighed tons. Surrounding it all were marble statues and paintings. I don’t think many of the patrons realized what a magnificent Palace they were in. To my right was the staircase leading to the Loges, and also the manager’s office. On my left were stairs leading to the luxurous rest rooms below. High above was a small window where another, smaller candy stand was located in the upper balcony. I sometimes worked there as well. If you look at the well known picture of Gloria Swanson standing in the Rotunda while the Roxy was being demolished, you can see that window above. Each evening at 10 was when I closed the candy stand and counted and wrapped the money for the next day.
I read in another posting that the usher’s locker room was part of the Taft Hotel, above the outer foyer containing the box offices.
No, it wasn’t. I remember taking an elevator at the service entrance on 50th street, up to probably the 5th floor, walking down a long hallway past the infirmery, a small usher’s lounge, the quartermaster’s office, down a flight of stiars and past the dry cleaner. The locker room also had a small resting lounge and showers.
I eventually became a professional dancer, choreographer and writer, but I shall always remember those early years being a very small part of that glamourous place.

Ed Solero
Ed Solero on May 31, 2007 at 4:08 am

Matt… If you’re in the NYC area, you should take a trip to the American Museum of the Moving Image in Astoria, Queens. On display there is a cutaway scale model of the entire Roxy Theater interior, from Seventh Avenue entrance straight back to the proscenium and stage. It’s quite beatuiful in its attention to detail. Well worth the trip to Astoria and the price of admission.

William
William on May 30, 2007 at 3:17 am

Matt, you should try to get the Marquee issue from the Theatre Historical Society of America on the Roxy Theatre it is 32 pages. It’s the Special 10th. Anniversary issue Vol. 11, #1, 1st Qtr. 1979. It has so nice pictures of the theatre. They have been selling many different issues on eBay lately.

CraigHogstrom
CraigHogstrom on May 30, 2007 at 2:26 am

Supposedly, there is only one surviving recording of the Roxy’s main 5-29 Kimball organ. The performance is introduced by Ben M. Hall. Copies may be purchased from www.esteyorgan.com/recordings.html

moviebear1
moviebear1 on May 26, 2007 at 2:42 pm

I was just wondering why there are so few actual photos of the interior of this theatre? I have only seen about 4 shots and none of the lobby. there seems to be quite a few drawings but very few actual pictures. This is a real shame considering the magnitude of this the greatest of all movie palaces. If anyone has any shots they would share please feel free to send them to

Matt Spero

seymourcox
seymourcox on May 26, 2007 at 1:22 pm

Architect W.W. Ahlschlager designed the Ramsey Tower in Oklahoma City, seen (middle skyscaper)in below c1935 photograph -
http://www.tulsalibrary.org/JPG/B9329.jpg

In the 1920s Ahlschlager also designed a couple of ten story buildings in Okla. City and one can’t help but wonder if on one of his visits to town he got the idea to place the Roxy projection booth at balcony base. OKC’s 1916 Liberty built its booth beneath the balcony, on loge level. This resulted in perfect picture image by eliminating keystoning. Site below contains Liberty pictures -
View link

The c1915 Yale Theater in Okmulgee, OK, may have been the first theatre to install the booth into the balcony base.

davidearl2
davidearl2 on April 8, 2007 at 1:36 am

Does anyone know of any VHS/DVD discs for sale with moving images of the Roxy auditoriun/lobby spaces ?
It’s difficult to guage the vastness of the interiors from still photos and I find it hard to believe that no movie footage exists.
Wonderful that readers are still discussing this amazing building after all the years since its demise…a true tribute to the Cathedral of the Motion Picture
cinelover

PGlenat
PGlenat on March 5, 2007 at 12:46 pm

I would have thought that the Andrews Sisters were still popular well into the 50’s at least and then faded away, but perhaps my memory is failing me.
It was the introduction of the ice shows that led to the ruination of the Roxy theatre organ. The melting ice leaked through the stage floor into the organ chambers which were located under the stage and severely damaged it.

RobertR
RobertR on February 21, 2007 at 2:19 pm

One of Ross Hunters best
View link

RobertR
RobertR on February 19, 2007 at 1:43 pm

Although he was third billed Warners played up Ricky Nelson to bring the kids in during the upcoming Easter holidays.
View link

BoxOfficeBill
BoxOfficeBill on February 4, 2007 at 8:00 am

Warren’s clip of the ad for “Ranchipur” is a special treat for Roxyphiles on this site. “Happy Holiday—Anywhere U.S.A.” marked the resumption of stage shows at the World Famous theater, after a hiatus of two years and four months upon the debut of “The Robe” and CinemaScope.

Vito
Vito on February 4, 2007 at 6:18 am

Sooooooo there were two Roxy’s? :))
Calm down everyone, just kidding, I could not resist.
Warren I must tell you, I loved that King Kong ad with that giant ape rampaging by those two giant theatres.

Ed Solero
Ed Solero on February 3, 2007 at 5:06 pm

I find myself in the unfamiliar position of having to defend Warren… but I believe he was being facetious when he posted “But he AINT coming here,” making light of the fact that many people mistakenly believe that “King Kong” opened simultaneously at both Radio City Music Hall and the Roxy on Seventh and 50th. Warren’s well aware of the difference between the two Roxy Theaters.

Simon L. Saltzman
Simon L. Saltzman on February 3, 2007 at 11:41 am

You guys are funny….still can’t differentiate between the original Roxy and the New Roxy that became the Center Theatre. Anyone who makes that mistake from here on deserves a severe reprimand.

mrchangeover
mrchangeover on January 31, 2007 at 1:26 am

Ken and Al:

I have Ben Hall’s “Best Available Seats”. Lots on the Roxy but just a passing paragraph about the projection booth and no pictures.
Al…I contacted the Theatre Historical Society to order the Marquee Special edition on the Roxy.
Ken….that is a rare photo of the Roxy from the stage. Thanks for making it available.

Ken Roe
Ken Roe on January 30, 2007 at 3:08 pm

Here is a scan of a rare view of the auditorium as seen from the stage, showing the position of the projection booth in the front center of the balcony:
http://www.flickr.com/photos/kencta/374980167/

Al Alvarez
Al Alvarez on January 29, 2007 at 10:37 pm

mjc, the Marquee magazine anniversary issue mentioned in previous posts does include a shot of the projectors.

nrosen
nrosen on January 29, 2007 at 4:03 pm

MJC
Sorry, no pictures of the projection booth in opening night program, but I hope you enjoy the following “word for word” description of the projection booth…

The unique location of the projection room—in a cut in the balcony—has a three-fold purpose, the bettering of the theatre’s acoutics, the improvement of projection and creation of an atmosphere of intimacy despite the theatre’s size. The distance from the booth to the screen—the “throw” of the picture is exactly 100 feet, instead of the customary 250 feet. All distortion is eliminated by this innovation. Sixteen projectionists are on the various shifts which will be entrusted with the projection of pictures for Roxy’s gang. Three different types of projectors demonstrate that the Roxy is keeping pace with developments so that the ultimate in motion picture entertainment may at all times be provided for patrons of the Roxy. There is the standard Simplex projector, the product of the International Projector Corp., a special projector for Vitaphone presentations, and one for projection of stereoscopic pictures, first of which now is being produced in Hollywood by the Spoor Natural Vision Process. Six high density arc lamps, installed by Hall & Connolly are used in the booth, four for the Simplex projector and for the use with the Natural Vision Pictures. Five others are used with the Brenkert floodlight. Hoffman & Soons supplied the rheostats for the exacting requirements. Equipment experts agree that the system used at the Roxy , which was designed by the National Theatre Equipment Corp., represents tremendous and revolutionary strides in projection.

mrchangeover
mrchangeover on January 28, 2007 at 4:23 am

nj-girl:

Does the program have a picture of the projection booth?
If so I would love to see it!

Thanks

nrosen
nrosen on January 27, 2007 at 7:42 am

My grandfather, Abe Holzmann, was a music composer and friend of “Roxy” and attended the opening of the Roxy Theatre in NYC with my grandmother on 3/11/27. My grandfather wrote a music composition, “The Rialto”, in 1916 dedicated to Roxy. Roxy was Managing Director of The Rialto Theatre at the time it was written.
I have 2 ticket stubs ($11 each) from the opening night at the Roxy and the opening night program, “Roxy A History”. The program is 95 pages and contains many congratulatory messages along with pictures of those involved with the Theatre’s construction. It also has pictures of the interior and exterior of the Theatre and contains diagrams and much information about the Theatre. I also have a copy of the dedicatory program from the opening on 3/11/27. This program lists the events for the evening. The first motion picture shown at the Roxy was “The Love of Sunya” produced by Gloria Swanson.

ryancm
ryancm on January 11, 2007 at 11:38 am

Thanks for sharing those “glory” days. Wish I would have been in Manhattan those days. Wish there was a book, say coffee table size, with loads of pictures of the Great White Way of the 40’s and 50’s. By the 60’s things seemed to have gone down hill. Oh for those glorious movie palaces again, not to mention the automats etc.
Every once in a while I do run accross a picture or two of Times Square, but I wish there were more. Also, every so often I see an old film where there are shots of the way as well. I like to freeze frame them. Must have been so exciting with all the hustle and bustle of all the eating establishments, bakeries, drug stores open all the time. I know there is hustle and bustle now, but it’s so different. Those glaring neons and ads are a killer. MOre like Las Vegas than New York. Tis' a pity.

Vito
Vito on January 11, 2007 at 11:05 am

Simon, don’t forget hitting the bakery after the show at dawn for those freshly baked donuts and bread. Sleep? what sleep, we would just take a quick nap between reel changes. Kidding of course, but I will admit, to every once in a while, being rudely awakened by the
dig-ding-ding of the reel end alarm : )