With one reserved-seat screening only. at roadshow prices. The following day, the Samuel Goldwyn production started an exclusive engagement at the Astor Theatre, with continuous performances at “popular” prices (higher than regular).
Opened three days after the Easter Sunday of that year. Competing for attention against Cinerama at the Warner Theatre and Todd-AO at the Rivoli (“Around the World in 80 Days”).
Preparing for combat with the Roxy Theatre, which on April 9th would introduce the Cinemiracle process, claimed to be bigger and better than Cinerama in every way, with the documentary feature “Windjammer.”
“Broadway Will Remain Closed Through the Rest of the Year,” according to an article in today’s New York Times. Surely this will include Radio City Music Hall, the Beacon, and other theatres that are now concert venues, as well as all indoor cinemas in NYC and surrounding areas.
NYT article can be read here
Advance ad published June 28th, 1970, for opening on July 23rd. Due to “unprecedented demand,” both the first and second mezzanines would be reserved-seat sections bookable in advance.
In September, the Roxy would end stage presentations and become a showcase for CinemaScope features exclusively, starting with the world premiere engagement of “The Robe.”
Double features, at $1.50 until 6PM, $2 after 6PM and all of Sunday.
Center portrait shows “Roxy” before he acquired that nickname.
“The Wizard of Oz” was in one of its periodic reissues, and had yet to be shown on television.
How times are changing…More about Moran & Mack can be found here
This has been “renovating” for decades now. I would guess that work is just resuming after a pandemic enforced suspension.
With one reserved-seat screening only. at roadshow prices. The following day, the Samuel Goldwyn production started an exclusive engagement at the Astor Theatre, with continuous performances at “popular” prices (higher than regular).
Opened three days after the Easter Sunday of that year. Competing for attention against Cinerama at the Warner Theatre and Todd-AO at the Rivoli (“Around the World in 80 Days”).
And failed miserably to be worth the wait!
The 200th anniversary of the USA fell on a Sunday, causing the Music Hall to open later than usual for a major holiday.
Preparing for combat with the Roxy Theatre, which on April 9th would introduce the Cinemiracle process, claimed to be bigger and better than Cinerama in every way, with the documentary feature “Windjammer.”
Full-page ad published in Sunday newspapers on July 1st.
Full-page ad published in Sunday newspapers on July 1st.
No exact address was given, but dazzling new marquee and entrance made it impossible to miss. View here
Variety reported a new seating capacity of 4,315, with potential for “Jumbo” to gross $90,000 per week with all filled.
“Broadway Will Remain Closed Through the Rest of the Year,” according to an article in today’s New York Times. Surely this will include Radio City Music Hall, the Beacon, and other theatres that are now concert venues, as well as all indoor cinemas in NYC and surrounding areas. NYT article can be read here
The auditorium has three mezzanines. For “Darling Lilli,” the third and topmost mezzanine provided some of the 5,000 general admission seats.
Pre-movies, of course.
This shows the New York Theatre (which by that time had been re-named Globe) looking towards 42nd Street & Broadway.
This shows the renovations for Ice Revues, with stage expanded into skating rink.
Advance ad published June 28th, 1970, for opening on July 23rd. Due to “unprecedented demand,” both the first and second mezzanines would be reserved-seat sections bookable in advance.
Two first-run features PLUS a lavish stage revue, all for the ticket price of 25 cents until 6:00 PM.
Advance ad for all four previously uploaded here
In September, the Roxy would end stage presentations and become a showcase for CinemaScope features exclusively, starting with the world premiere engagement of “The Robe.”
Billy Wilder’s B&W comedy-drama was presented on the Astor’s “Giant Panoramic Screen”…Exterior photo taken during the engagement can be viewed here
Austin was racially segregated at the time. Historical details can be viewed here