Here is another Times ad from January 1945. Some theaters were open 24 hours to accomodate the people working in the wartime factories: http://tinyurl.com/2dbotn
Here are excerpts from news articles on the same day:
After weeks of high speed construction in which crews of craftsmen worked on night shifts in order to meet the deadline, the Crest Theater, Nevada’s newest motion picture house, is ready for its formal opening tonight. The Crest, which replaces the old Nevada theater on West Second Street, has been completely reconstructed. Only the walls and roof of the original structure remain.
Many features insure theatergoers the finest sound entertainment available in the country. George Sayclak, who has been active in Reno theaters since the days of the old Wigwam theater and who is known as one of the finest projectionists in the west, will be the chief operator of the picture projectors at the Crest.
Good question. They both seem to be located on Second Street. Perhaps the Crest later returned to its original name. Or the Crest replaced the old Nevada, and then a new Nevada opened up on Second Street sometime in the forties.
An article in the Nevada State Journal dated 9/2/43 stated that the Crest Theater had replaced the old Nevada Theater on W. Second Street. The Crest was a Fox West Coast theater.
I don’t think you can differentiate between the two based on the ads alone. You’re right about the first Optic being on Broadway – I overlooked that yesterday.
Here is another Times ad from January 1945. Some theaters were open 24 hours to accomodate the people working in the wartime factories:
http://tinyurl.com/2dbotn
Well, I added it, so let it be on my head.
Here is a January 1945 ad from the LA Times:
http://tinyurl.com/2l8gup
Here is the ad I was trying to post last October:
http://tinyurl.com/39vokf
I will add it and maybe someone will have more info on what was actually going on back then.
Here is an ad from the Gastonia Gazette dated 9/12/67:
http://tinyurl.com/35qw4x
Ah, the classics. This ad was in the Syracuse Post-Standard on 10/12/91:
http://tinyurl.com/2q4equ
The ads were for the Crest in Reno.
Here are excerpts from news articles on the same day:
After weeks of high speed construction in which crews of craftsmen worked on night shifts in order to meet the deadline, the Crest Theater, Nevada’s newest motion picture house, is ready for its formal opening tonight. The Crest, which replaces the old Nevada theater on West Second Street, has been completely reconstructed. Only the walls and roof of the original structure remain.
Many features insure theatergoers the finest sound entertainment available in the country. George Sayclak, who has been active in Reno theaters since the days of the old Wigwam theater and who is known as one of the finest projectionists in the west, will be the chief operator of the picture projectors at the Crest.
Here are a photo and ad from the Nevada State Journal dated 9/2/43:
http://tinyurl.com/3dpqzh
http://tinyurl.com/388ezj
Here is a February 1941 ad from the Kokomo Tribune:
http://tinyurl.com/2qfkdq
Here is a February 1941 ad from the Kokomo Tribune:
http://tinyurl.com/38syge
Here is an ad that was in the Times at the opening:
http://tinyurl.com/2o4zqs
Here is a 1942 photo from the Kingsport Times:
http://tinyurl.com/3364yl
Great. Thanks for the advice.
Good question. They both seem to be located on Second Street. Perhaps the Crest later returned to its original name. Or the Crest replaced the old Nevada, and then a new Nevada opened up on Second Street sometime in the forties.
The link isn’t working.
The Garden opened on 8/23/42 with a showing of “"The Corsican Brothers”. Style was art deco. Seating was 359.
An article in the Nevada State Journal dated 9/2/43 stated that the Crest Theater had replaced the old Nevada Theater on W. Second Street. The Crest was a Fox West Coast theater.
Correct.
Listed as the Poppy Theater in the 1925 city directory:
http://tinyurl.com/3xgjwx
Here is the 1908 city directory that shows the Peoples Theater at 523 S. Main:
http://tinyurl.com/2bnoph
I don’t think you can differentiate between the two based on the ads alone. You’re right about the first Optic being on Broadway – I overlooked that yesterday.
Here is an early 70s ad from the LA Times:
http://tinyurl.com/38tzqz
Here is an early 70s ad from the LA Times:
http://tinyurl.com/2kdkrk