The Southgate Cinema 20 is one of many multiplexes designed by the Grand Rapids, Michigan based architectural firm Paradigm Design, and is one of the projects featured in the Entertainment section of the online portfolio of their work. The page gives the total seating capacity as 4,997, and says that 60% of it is stadium style and the remainder sloped.
The photo ken mc linked to is not the Milwaukee Varsity. A photo of the Varsity was featured in an article in the signage industry trade journal Signs of the Times, issue of August, 2007. The article was about Poblocki & Sons, the Milwaukee-based company which provided the marquee for the theater. A pdf of the article is provided by the Poblocki Sign Company web site.
A few photos of other theaters for which Poblocki provided signage, including both old houses and new multiplexes, can be seen in the company’s Entertainment Portfolio.
This theater is already listed at Cinema Treasures under its current operating name, the Fox Cineplex Theatres. For a long time it was known as the Fox Banning Theatre, which is listed as an aka, but the aka under which it opened in 1928, the Banning Theatre, is not listed.
Checking the data page for the photo I just linked to, I see it is dated 1939. As the photo is from the Dick Whittington Studios, which usually kept good records, it’s probably correct.
I don’t see it linked in any comment above, so here’s another photo of the Arrow from the USC Digital Archive. The newest cars on the street appear to be from about 1940. The theater was showing Spanish language movies, and there was a sign reading “Stage Show” above the marquee.
No theaters are listed on 24th Street in the 1915 City Directory, and no theater called the Fairyland is listed at all. If the police closed the Fairyland in August, 1915, it’s likely that it had opened sometime that year and thus was not included in that year’s directory, which was probably compiled before the house opened.
Unfortunately, the next directory available to me is from 1923, and while a Fairyland Theatre is listed that year at 1122 W. 24th St, the County Assessor’s office says that the building at that location was erected in 1921. It’s possible that the 1915 Fairyland was at that address, and that a new building was built there for the theater in 1921, but it’s also possible that the 1915 theater was on a different site.
If the 1915 Fairyland was in an earlier building at 1122 W. 24th, then it’s already listed at Cinema Treasures under its later name, the Union Theatre. If it was at another location near 24th and Hoover, it wasn’t in the building now housing the 24th Street Theatre. The Assessor’s office gives the building at 1117 W. 24th an original construction date of 1930, with an effectively built date of 1965.
The 24th Street Theatre web site says that it was established in 1997, and I can’t find a theater listed at its address in any of the city directories available from the L.A. library, so I’d imagine it was converted from another use. In 1942, it housed an auto painting shop run by Sam Garcia. Though the 1960s its listed only under the name Eli Gennewey, with no indication of what sort of enterprise Mr. Gennewey might have conducted on the premises. I’ve found no other mention of Eli Gennewey on the Internet.
As long as we don’t know for certain the address of the 1915 Fairyland Theatre, this page might as well remain. If it is later found that it was at the same address as the 1923 Fairyland, this page could be eliminated. I’ll post the information I have now about the theater’s early days on the Union Theatre page.
This building erected in 1921 was probably opened as the Fairyland Theatre, and remained a movie or stage theater under various names for more than two decades before being converted into a union hall. The house was listed as the Fairyland Theatre in the Los Angeles City Directory of 1923. It was listed as the Union Square Theatre in the 1929 directory.
I’ve been unable to discover when it first closed as a movie theater, but in January, 1935, silent movie star Louise Glaum reopened the house as a live theater, the Louise Glaum Little Theatre of Union Square (oddly, the 1936 City Directory still listed the house under the category Motion Picture Theatres, as “Glaum Louise Playhouse.”) But by 1938, the house was listed as a motion picture theater called the Continental. It was still the Continental in the 1939 directory, but was the Union Theatre in the 1942 directory.
The next city directory available online is from 1956, by which time the theater had become the union hall of the tile worker’s local. It remained a building trades union hall at least into the 1980s.
A Fairlyland Theatre was mentioned in an August, 1915, Los Angeles Times item, when its location was given as 24th and Hoover. As this earlier Fairyland Theatre is not listed in the 1915 City Directory (it most likely opened after the directory for that year had been compiled), I don’t know if it was at the same address as the second Fairyland. The earlier Fairyland has a Cinema Treasures page. As it might have been at a different location, that page should probably remain for now. If it is eventually determined that it was in an earlier building on the same lot where the second Fairyland’s building was built in 1921, its existence can be noted in the description on this page, and the other page can be removed.
The 1915 Los Angeles City Directory lists a Clune’s Theatre at 547 S. Broadway, but it isn’t there in the 1923 directory. The Jeans store is in the building Sid Grauman built to provide a Broadway entrance to the Metropolitan Theatre in 1923. The Shell Theatre would have been in the building just north of it, which the Assessor’s office says was built in 1901, with an effectively built date of 1935.
So far I’ve been unable to discover if the Shell was a storefront conversion, or if there had been a live theater at this address in 1901 and it became a movie house. As the directory for 1923 has no theater listed at the Shell’s address, it must have been gone by then. 547 S. Broadway housed a millinery company in 1923.
In any case, the 1901 building that includes this address is still standing, though it’s likely that no trace of its former theatrical use remains.
The Knoll is listed in the 1936 city directory, but not in the 1929 directory. It’s still listed in the 1956 directory, though at 6614 S. Western, but it’s gone by the 1960 edition. The only even number in the 6600 block listed in 1960 was the church on the corner (6608), still standing, which the assessor’s office says was built in 1955. My guess would be that Mount Tabor Baptist Missionary Church owned the whole block by 1960, although the big church building now in mid-block wasn’t built until 1972.
I was never able to track down a scrap of information about this place. I don’t think it was ever a movie theater, unless it was a porn house. I certainly never saw it listed in the L.A. Times.
The Vernon Theatre was also listed in the 1929 City Directory, but hadn’t been listed in the 1923 edition. By 1956 it was no longer being listed. The assessor’s office says that the small apartment building now on this lot was built in 1997.
The Star Theatre was still listed in the 1929 city directory, but was not listed in the 1936 directory or later. The Assessor’s office still lists the same 1910 building at 2710 S. San Pedro, so it hasn’t been demolished in the last couple of years.
The 1915 directory doesn’t list the Star, or any other theater, at this address, though, so unless the theater happened to be temporarily closed that year, or just got left out of the directory, the building was most likely built for another purpose in 1910 and then converted into a theater some time between 1915 and 1923.
It turns out I do remember having seen this theater, but not while it was still in operation. I remember that a few times in the late 1950s and early 1960s I passed by a former theater occupied by a wholesale school supply store. For the last few years I’ve been trying to remember exactly where it was, and never made the connection with the San Carlos, but the School Days Equipment Company is listed at the San Carlos’s address in the Los Angeles City Directory for 1956.
Some of the city directories list the address of the Playhouse Theatre as 1234 ½ W. 7th. It’s listed there in the 1942 directory, when 1236 is listed as a restaurant. It’s still listed in the 1956 directory, but is gone by 1960. That year, the Irwin Jewelery Company is listed at 1232, and the Grand Fir Quality Coffee Shop is at 1238, with nothing listed in between. The theater might have been vacant that year. A laundry and dry cleaners shop was listed at 1236 in 1961, and something called the 1-2-3-4 Club was at 1234.
Bing Maps provides a decent bird’s-eye view of this building, and the roof of the auditorium can be easily seen. The photo doesn’t get close enough to the facade to make the signage over the former theater’s entrance readable, though.
All of the buildings on this block are old and low-rise. There’s been a lot of rebuilding in the neighborhood in recent years, and I wouldn’t be surprised if this block got redeveloped when the real estate market picks up again. Maybe somebody from the area could get some pictures of the ex-Playhouse before it really is gone forever.
This entry is duplicated at this page, where Lost Memory said: “A Reuter theater organ opus 236 size 2/3 was installed in the Florence Theater in 1927 at a cost of $3,500.”
The Fuji Kan was demolished by 1964, which is the original construction date of the structure currently on the site according to the L.A. County Assessor’s office. I have a vague memory of having seen the old building about 1962 or 1963, and I’m pretty sure the theater was still in operation at that time.
The Garden Theatre probably should be listed as being in East Los Angeles, rather than Los Angeles, as it is well east of Indiana Street, the official boundary between them.
The L.A. County Assessor says that the building at 2415 S. Central was built in 1953. The project north of it, which has a parking lot where the Gayety Theatre was, is even newer, having been built in 1989. The Gayety is gone.
Although some of the eastern parts of the City of Los Angeles, and the entire unincorporated district of East Los Angeles, plus the unincorporated districts of City Terrace and Belvedere, are all referred to colloquially as East L.A., there is a clear official boundary between the city and county areas. The Joy Theatre was well west of Indiana Street, and thus located within the city limits of Los Angeles, not in the unincorporated community of East Los Angeles, which lies entirely east of Indiana Street.
None of the Boxoffice links at Issuu are working tonight. I think the magazine might have removed its archive from the site.
When I first found the Boxoffice archive on Issuu, I didnt link to any of the articles I cited. This was because I didn’t know who had uploaded them, so I feared they might be removed at any time. But after I found that the publishers of Boxoffice had uploaded the archive there themselves I began linking, thinking they would probably remain available. It looks like I might have been wrong.
I hope it’s just a temporary glitch, but everything else at Issuu appears to be working fine, so it does seem likely that Boxoffice has changed its mind about making its archive available online. That would be too bad. It was a useful resource, and I certainly don’t have anything else to compare with it. Plus, Cinema Treasures will now have another goatload of dead links, a large percentage of which I put there.
Here’s something odd. I went to Google maps search page and entered the address 1002 W. 9th St., Los Angeles, CA, and it found the right location downtown. I clicked on the map link above on this page, and it fetched 1002 W. 9th St. in the San Pedro District of Los Angeles, some 20 miles south of downtown. Perhaps if the zip code 90015 was added to the address above, Google Maps would find the correct location.
Still needed is the aka Gore’s Theatre, by the way. Also interesting to note is that the new Regal Cinemas L.A. Live Stadium 14 is only a block south of the former location of the Georgia Theatre. I wonder what Mike Gore would think of that monsterplex?
Magic Lantern is correct. This building is not demolished. The L.A. County Assessor lists this lot as 2928 Vermont, and says that it is occupied by a building of 7693 square feet, erected in 1912 but with an effective construction date of 1930. I thought that 1930 might be the year the building was converted into a theater, but La Tosca Theatre is listed at this address in earlier city directories.
In the 1923 City Directory, 2930 S Vermont is listed as the location of “Lustig & Gore (B.H. Lustig, Michl Gore) motion pictures….” and is listed again as the location of the La Tosca Theatre.
In the 1915 City Directory, the address belongs to “Photoplay Theatre motion pictures….” It looks as though was probably a theater in this building from the time it was built in 1912.
As the Bing Theatre was part of the original LACMA complex, it would be the work of the original architect, William Pereira.
The Southgate Cinema 20 is one of many multiplexes designed by the Grand Rapids, Michigan based architectural firm Paradigm Design, and is one of the projects featured in the Entertainment section of the online portfolio of their work. The page gives the total seating capacity as 4,997, and says that 60% of it is stadium style and the remainder sloped.
A small photo of the MJR Cinema 20 at Sterling Heights is displayed on this web page of the Precast Concrete Institute’s central region web site.
The Marketplace 20 is one of a number of multiplexes designed for the MJR circuit by the Grand Rapids architectural firm Paradigm Design.
The photo ken mc linked to is not the Milwaukee Varsity. A photo of the Varsity was featured in an article in the signage industry trade journal Signs of the Times, issue of August, 2007. The article was about Poblocki & Sons, the Milwaukee-based company which provided the marquee for the theater. A pdf of the article is provided by the Poblocki Sign Company web site.
A few photos of other theaters for which Poblocki provided signage, including both old houses and new multiplexes, can be seen in the company’s Entertainment Portfolio.
This theater is already listed at Cinema Treasures under its current operating name, the Fox Cineplex Theatres. For a long time it was known as the Fox Banning Theatre, which is listed as an aka, but the aka under which it opened in 1928, the Banning Theatre, is not listed.
Checking the data page for the photo I just linked to, I see it is dated 1939. As the photo is from the Dick Whittington Studios, which usually kept good records, it’s probably correct.
I don’t see it linked in any comment above, so here’s another photo of the Arrow from the USC Digital Archive. The newest cars on the street appear to be from about 1940. The theater was showing Spanish language movies, and there was a sign reading “Stage Show” above the marquee.
No theaters are listed on 24th Street in the 1915 City Directory, and no theater called the Fairyland is listed at all. If the police closed the Fairyland in August, 1915, it’s likely that it had opened sometime that year and thus was not included in that year’s directory, which was probably compiled before the house opened.
Unfortunately, the next directory available to me is from 1923, and while a Fairyland Theatre is listed that year at 1122 W. 24th St, the County Assessor’s office says that the building at that location was erected in 1921. It’s possible that the 1915 Fairyland was at that address, and that a new building was built there for the theater in 1921, but it’s also possible that the 1915 theater was on a different site.
If the 1915 Fairyland was in an earlier building at 1122 W. 24th, then it’s already listed at Cinema Treasures under its later name, the Union Theatre. If it was at another location near 24th and Hoover, it wasn’t in the building now housing the 24th Street Theatre. The Assessor’s office gives the building at 1117 W. 24th an original construction date of 1930, with an effectively built date of 1965.
The 24th Street Theatre web site says that it was established in 1997, and I can’t find a theater listed at its address in any of the city directories available from the L.A. library, so I’d imagine it was converted from another use. In 1942, it housed an auto painting shop run by Sam Garcia. Though the 1960s its listed only under the name Eli Gennewey, with no indication of what sort of enterprise Mr. Gennewey might have conducted on the premises. I’ve found no other mention of Eli Gennewey on the Internet.
As long as we don’t know for certain the address of the 1915 Fairyland Theatre, this page might as well remain. If it is later found that it was at the same address as the 1923 Fairyland, this page could be eliminated. I’ll post the information I have now about the theater’s early days on the Union Theatre page.
This building erected in 1921 was probably opened as the Fairyland Theatre, and remained a movie or stage theater under various names for more than two decades before being converted into a union hall. The house was listed as the Fairyland Theatre in the Los Angeles City Directory of 1923. It was listed as the Union Square Theatre in the 1929 directory.
I’ve been unable to discover when it first closed as a movie theater, but in January, 1935, silent movie star Louise Glaum reopened the house as a live theater, the Louise Glaum Little Theatre of Union Square (oddly, the 1936 City Directory still listed the house under the category Motion Picture Theatres, as “Glaum Louise Playhouse.”) But by 1938, the house was listed as a motion picture theater called the Continental. It was still the Continental in the 1939 directory, but was the Union Theatre in the 1942 directory.
The next city directory available online is from 1956, by which time the theater had become the union hall of the tile worker’s local. It remained a building trades union hall at least into the 1980s.
A Fairlyland Theatre was mentioned in an August, 1915, Los Angeles Times item, when its location was given as 24th and Hoover. As this earlier Fairyland Theatre is not listed in the 1915 City Directory (it most likely opened after the directory for that year had been compiled), I don’t know if it was at the same address as the second Fairyland. The earlier Fairyland has a Cinema Treasures page. As it might have been at a different location, that page should probably remain for now. If it is eventually determined that it was in an earlier building on the same lot where the second Fairyland’s building was built in 1921, its existence can be noted in the description on this page, and the other page can be removed.
The 1915 Los Angeles City Directory lists a Clune’s Theatre at 547 S. Broadway, but it isn’t there in the 1923 directory. The Jeans store is in the building Sid Grauman built to provide a Broadway entrance to the Metropolitan Theatre in 1923. The Shell Theatre would have been in the building just north of it, which the Assessor’s office says was built in 1901, with an effectively built date of 1935.
So far I’ve been unable to discover if the Shell was a storefront conversion, or if there had been a live theater at this address in 1901 and it became a movie house. As the directory for 1923 has no theater listed at the Shell’s address, it must have been gone by then. 547 S. Broadway housed a millinery company in 1923.
In any case, the 1901 building that includes this address is still standing, though it’s likely that no trace of its former theatrical use remains.
The Rosebud is also listed in the 1915 City Directory, and in the 1942 City Directory. Nothing is listed for this address in the 1956 directory.
The Knoll is listed in the 1936 city directory, but not in the 1929 directory. It’s still listed in the 1956 directory, though at 6614 S. Western, but it’s gone by the 1960 edition. The only even number in the 6600 block listed in 1960 was the church on the corner (6608), still standing, which the assessor’s office says was built in 1955. My guess would be that Mount Tabor Baptist Missionary Church owned the whole block by 1960, although the big church building now in mid-block wasn’t built until 1972.
I was never able to track down a scrap of information about this place. I don’t think it was ever a movie theater, unless it was a porn house. I certainly never saw it listed in the L.A. Times.
The Vernon Theatre was also listed in the 1929 City Directory, but hadn’t been listed in the 1923 edition. By 1956 it was no longer being listed. The assessor’s office says that the small apartment building now on this lot was built in 1997.
The Star Theatre was still listed in the 1929 city directory, but was not listed in the 1936 directory or later. The Assessor’s office still lists the same 1910 building at 2710 S. San Pedro, so it hasn’t been demolished in the last couple of years.
The 1915 directory doesn’t list the Star, or any other theater, at this address, though, so unless the theater happened to be temporarily closed that year, or just got left out of the directory, the building was most likely built for another purpose in 1910 and then converted into a theater some time between 1915 and 1923.
It turns out I do remember having seen this theater, but not while it was still in operation. I remember that a few times in the late 1950s and early 1960s I passed by a former theater occupied by a wholesale school supply store. For the last few years I’ve been trying to remember exactly where it was, and never made the connection with the San Carlos, but the School Days Equipment Company is listed at the San Carlos’s address in the Los Angeles City Directory for 1956.
Some of the city directories list the address of the Playhouse Theatre as 1234 ½ W. 7th. It’s listed there in the 1942 directory, when 1236 is listed as a restaurant. It’s still listed in the 1956 directory, but is gone by 1960. That year, the Irwin Jewelery Company is listed at 1232, and the Grand Fir Quality Coffee Shop is at 1238, with nothing listed in between. The theater might have been vacant that year. A laundry and dry cleaners shop was listed at 1236 in 1961, and something called the 1-2-3-4 Club was at 1234.
Bing Maps provides a decent bird’s-eye view of this building, and the roof of the auditorium can be easily seen. The photo doesn’t get close enough to the facade to make the signage over the former theater’s entrance readable, though.
All of the buildings on this block are old and low-rise. There’s been a lot of rebuilding in the neighborhood in recent years, and I wouldn’t be surprised if this block got redeveloped when the real estate market picks up again. Maybe somebody from the area could get some pictures of the ex-Playhouse before it really is gone forever.
This entry is duplicated at this page, where Lost Memory said: “A Reuter theater organ opus 236 size 2/3 was installed in the Florence Theater in 1927 at a cost of $3,500.”
The Fuji Kan was demolished by 1964, which is the original construction date of the structure currently on the site according to the L.A. County Assessor’s office. I have a vague memory of having seen the old building about 1962 or 1963, and I’m pretty sure the theater was still in operation at that time.
The Garden Theatre probably should be listed as being in East Los Angeles, rather than Los Angeles, as it is well east of Indiana Street, the official boundary between them.
The L.A. County Assessor says that the building at 2415 S. Central was built in 1953. The project north of it, which has a parking lot where the Gayety Theatre was, is even newer, having been built in 1989. The Gayety is gone.
Although some of the eastern parts of the City of Los Angeles, and the entire unincorporated district of East Los Angeles, plus the unincorporated districts of City Terrace and Belvedere, are all referred to colloquially as East L.A., there is a clear official boundary between the city and county areas. The Joy Theatre was well west of Indiana Street, and thus located within the city limits of Los Angeles, not in the unincorporated community of East Los Angeles, which lies entirely east of Indiana Street.
None of the Boxoffice links at Issuu are working tonight. I think the magazine might have removed its archive from the site.
When I first found the Boxoffice archive on Issuu, I didnt link to any of the articles I cited. This was because I didn’t know who had uploaded them, so I feared they might be removed at any time. But after I found that the publishers of Boxoffice had uploaded the archive there themselves I began linking, thinking they would probably remain available. It looks like I might have been wrong.
I hope it’s just a temporary glitch, but everything else at Issuu appears to be working fine, so it does seem likely that Boxoffice has changed its mind about making its archive available online. That would be too bad. It was a useful resource, and I certainly don’t have anything else to compare with it. Plus, Cinema Treasures will now have another goatload of dead links, a large percentage of which I put there.
Here’s something odd. I went to Google maps search page and entered the address 1002 W. 9th St., Los Angeles, CA, and it found the right location downtown. I clicked on the map link above on this page, and it fetched 1002 W. 9th St. in the San Pedro District of Los Angeles, some 20 miles south of downtown. Perhaps if the zip code 90015 was added to the address above, Google Maps would find the correct location.
Still needed is the aka Gore’s Theatre, by the way. Also interesting to note is that the new Regal Cinemas L.A. Live Stadium 14 is only a block south of the former location of the Georgia Theatre. I wonder what Mike Gore would think of that monsterplex?
Magic Lantern is correct. This building is not demolished. The L.A. County Assessor lists this lot as 2928 Vermont, and says that it is occupied by a building of 7693 square feet, erected in 1912 but with an effective construction date of 1930. I thought that 1930 might be the year the building was converted into a theater, but La Tosca Theatre is listed at this address in earlier city directories.
In the 1923 City Directory, 2930 S Vermont is listed as the location of “Lustig & Gore (B.H. Lustig, Michl Gore) motion pictures….” and is listed again as the location of the La Tosca Theatre.
In the 1915 City Directory, the address belongs to “Photoplay Theatre motion pictures….” It looks as though was probably a theater in this building from the time it was built in 1912.