In the 1940s the Whitehouse changed its program daily. Each day it would feature a new double feature. It also opened at 9:30 A.M., being the only theater in Milwaukee to do so. The Princess which was just across the stree opened at 11:00. Both theaters featured a fast action policy showing many westerns. The Whitehouse also had no marquee. It had more posters and pictures on display than any other theaters. It was one of the few theaters that did not advertise in the local newspapers. For me a trip downtown meant going to third street to see what was playing today and would be playing tomorrow at the Whitehouse. Of all the movie theaters in the Milwaukee area, the Whitehouse was Milwaukee most rugged individual.
An interesting fact about the Juneau was that it did not have a concession stand untill the 1950s. It had two vending machines but no popcorn stand. When the popcorn/concession stand was installed, the theater became known for the noisey popcorn machine which could be heard throughout the main floor.
My step-father’s first job in Milwaukee was tightening the floor screws of the seats to the floor. Twice each week he would tighten by hand the loose seats to the floor.
As a kid in the neighborhood in the 1940s, I remember that next to box office there was a mailslot where you could drop in the title of an old movie you would like to see. At that time they had a we-bring-back-the-big-ones policy. In the 40s the Lincoln closed often for periods of time and would reopen with a new policy.
In the 1940s the Whitehouse changed its program daily. Each day it would feature a new double feature. It also opened at 9:30 A.M., being the only theater in Milwaukee to do so. The Princess which was just across the stree opened at 11:00. Both theaters featured a fast action policy showing many westerns. The Whitehouse also had no marquee. It had more posters and pictures on display than any other theaters. It was one of the few theaters that did not advertise in the local newspapers. For me a trip downtown meant going to third street to see what was playing today and would be playing tomorrow at the Whitehouse. Of all the movie theaters in the Milwaukee area, the Whitehouse was Milwaukee most rugged individual.
An interesting fact about the Juneau was that it did not have a concession stand untill the 1950s. It had two vending machines but no popcorn stand. When the popcorn/concession stand was installed, the theater became known for the noisey popcorn machine which could be heard throughout the main floor.
My step-father’s first job in Milwaukee was tightening the floor screws of the seats to the floor. Twice each week he would tighten by hand the loose seats to the floor.
As a kid in the neighborhood in the 1940s, I remember that next to box office there was a mailslot where you could drop in the title of an old movie you would like to see. At that time they had a we-bring-back-the-big-ones policy. In the 40s the Lincoln closed often for periods of time and would reopen with a new policy.
Where in Racine is the Park Theatre located?
What was the original name of the theater? Was it called the Gem?