Also known as the Marlow Heights Theatre. The cinema was located on Branch Avenue right next door from the Iverson Mall. The Iverson Mall,was anchored by three department store(at one time was Woodard and Lothrop,along with Montgomery Ward and JC Penney).The mall was not far the Southeast community of D.C. just a tab from borderline between the city limits of The District of Columbia and the Maryland state line. The Iverson Mall was located on the Maryland line.
I also heard that the other attractions coming to the Varsity,will be classics ranging for “The Wizard of Oz”,to “Casablanca”,not to mention other favorites like “Some Like It Hot”, “Citizen Kane”,
“The Graduate”,and many,many more.
Correction: You labeled in the writing Chapel Hill,SC.
It’s suppose to be Chapel Hill, NC. Just to let you know.
The Varsity is scheduled to reopen on November 9,2009.
The owners under new management,will show mainstream films as well as classic movies. However,since the Varsity was known for independent and foreign films,it will occasionally showed them at reduced prices…..
It will operate as a single screen theatre,with a conference area for lectures and a children’s center.
Neat,don’t you think?
The cinema was next to a record store in the Richmond Plaza which was at the time anchored by a major grocery store chain(Big Star/Colonial and later on Bi-Lo),and two major department stores(JC Penney and Belk)
and specialty stores and shops. When it opened to the public in 1966,it was one long strip of shopping centers in the entire county.
Check out the 1961 thriller Mr. Sardontics too where the audience was given a card to vote whether the villain would live(thumbs up),or suffer at the hands of his own fate(thumbs down).
Question:
I know some of you have seen all of William Castle’s movies,but wasn’t there a gimmick for a promotional theatrical trailer of his 1965 horror classic “I Saw What You Did!”,where the gimmick was during the theatrical trailer where the audience was given seat belts during the picture for their own safety where the audience fastened them during several scenes of the picture?
I saw Disney’s Sleeping Beauty also when it was reissued for its exclusive 70mm-6 track Dobly Stereo enagement when it played in Washington,DC at the Uptown Theatre back in the late 1980’s and 1990’s.
Also opened as a new multiplex is the Grand 14 at the Market Common located in Myrtle Beach,SC. also owned and operated by Stone Theatres. It opened the same time as the Millhouse 14 did located in Fayetteville
There was also a twin cinema located in Clinton too that was operated by Charlotte-based Stewart and Everett Theatres. The theatre was located in the Clinton Plaza Shopping Center that was at the intersection of a boulevard and the U.S. 421-701 Bypass.
The MISSION VALLEY CINEMAS opened in the early to mid-1970’s as a twin cinema under the Fairlane-Litchfeld theatre chain(which also owned and operated the Imperial in Cary). It expanded in 1983 by adding a third auditorium,and keeping the original auditorium intact(which was great for showing 35MM and 70MM films). Two more screens were added by the early 1990’s,when the Mission Valley was acquired by United Artists Theatres when Fairlane-Litchfeld Theatres folded.
The cinema is still intact and I read somewhere it will be demolished sometime around early next year. At one time,the Town and Country twin theatres was the ONLY moviehouse in operation in all of Moore County.
The Piggly Wiggly is now Scott’s Food Center. And Dallas' Chicken and Biscuits is still in operation not to mention the local Hardees.
Small as Apex is a lot has really changed since the opening of the Beaver Creek Commons Center in 2003(which used to a former car dealership). The cinema opened two years later in 2005. Regal Cinemas is about to expand even more in Wake County too. Construction is set to build two more Regal Cinemas in the towns of Fuquay-Varina and Knightdale.
Also to point out that Edwards Theatres based out of Cailfornia is constructing a huge 30-plex cinema located in North Raleigh off Capital Boulevard near the Triangle Town Center Mall. The first multiplex to be build in the Triangle area and the first theatre chain to be based in North Carolina too.
AMC Theatres is also putting up another multiplex too in Raleigh,which would be the chain’s second location in North Carolina,the first in the Triangle area.
The other location is in Charlotte. Did you know that AMC Theatres was the first chain to open a multiplex in this state? In Greensboro,at Carolina Circle Mall in 1976(one of the first AMC theatres chain in N.C.)
Charlottetowne Mall Cinemas opened in 1963 as one of the first twin theatres to be established in North Carolina. Owned and operated under General Cinema Corporation. The theatre closed in 1994,and was demolished in 2005 to make way for a Target and a Home Depot store.
FYI: The Charlottetowne Mall opened its doors to the public in 1959 as the first-ever indoor shopping center to be established in North Carolina. I don’t know if the mall is still in operation,but the last I heard it was renamed as Midtown Square Mall.
Magic Johnson also has theatres that are still in operation,but this cinema was the first to owned and operated by African-Americans. Had the opportunity to see it once when I vacationed in Atlanta.
I totally agree with you regarding tougher policies affected cell phone usage not to mention dealing with arrogant adults, and stupid pathetic parents who cannot control their kids when they bring them to the theatre. Its bad enough when you just paid over $15.00(you know how much going to the movies is these days….regular admission has jumped to $10.00!!!) to see a great movie and while enjoying it you got idiots who make calls on their cell phone during the show and kids who are unmannered,untrained and basically act out during the picture. They need to be thrown out!!!!
I glad management has step down on this in Greensboro,and it should be enforced all over the country. Anyone who pays good money to see a great picture shouldn’t have to deal with the mess during the show!!!! Comments?
Eastern Federal Corporation,based of out Charlotte,have a zero-tolerance policy for patrons who bring them kids to movies that misbehaves…..
“We love kids and we do appreciate them coming here. But if they are too loud and rude and as a courtesy to others,please take them out of the theatre. If they do not comply with the rules and regulations,management will have them escort out of the theatre.”
Hooray for the management of this theatre. Southern Theatres Corporation,which not only operates area cinemas in Greensboro but also in Winston-Salem as well is really regarding this policy,and it should be strictly ENFORCED!!!! Anyone using and calling their baby mama or baby daddy on a cell phone during a movie should be escorted out the cinema!!! And do get wrong with parents whose kids act the fool and are loud as hell during a movie gets me too….if you CANNOT CONTROL YOUR CHILD’S BEHAVIOR IN THE CINEMA…please by all means have them escorted out the door!!! NO
EXCUSES!!! No Cell Phones during a movie and NO TALKING during the show!
The twin theatre in Gastonia that you were referring to was THE EASTRIDGE 1 & 2 THEATRES,which is NOT listed on this site,but will be avaliable soon. THE DIANE DRIVE-IN or U.S. 29 DRIVE-IN THEATRE is not listed on cinema treasures either,but will be soon.
George Lucas' STAR WARS played here at the Varsity on July 1, 1977 for six weeks. When the Varsity was a single screen theatre.
Theater will reopen as a single screen theatre.
My aunt lived not far from the Iverson Mall and the local theatre.
Also known as the Marlow Heights Theatre. The cinema was located on Branch Avenue right next door from the Iverson Mall. The Iverson Mall,was anchored by three department store(at one time was Woodard and Lothrop,along with Montgomery Ward and JC Penney).The mall was not far the Southeast community of D.C. just a tab from borderline between the city limits of The District of Columbia and the Maryland state line. The Iverson Mall was located on the Maryland line.
I also heard that the other attractions coming to the Varsity,will be classics ranging for “The Wizard of Oz”,to “Casablanca”,not to mention other favorites like “Some Like It Hot”, “Citizen Kane”,
“The Graduate”,and many,many more.
George Lucas' STAR WARS played here at the Flick Theatre on July 1, 1977.
Your kidding…..
And give count of how many kids will cut class to go the movies…..or do something that is unthinkable.
For the writer who posted this comment:
Correction: You labeled in the writing Chapel Hill,SC.
It’s suppose to be Chapel Hill, NC. Just to let you know.
The Varsity is scheduled to reopen on November 9,2009.
The owners under new management,will show mainstream films as well as classic movies. However,since the Varsity was known for independent and foreign films,it will occasionally showed them at reduced prices…..
It will operate as a single screen theatre,with a conference area for lectures and a children’s center.
Neat,don’t you think?
The cinema was next to a record store in the Richmond Plaza which was at the time anchored by a major grocery store chain(Big Star/Colonial and later on Bi-Lo),and two major department stores(JC Penney and Belk)
and specialty stores and shops. When it opened to the public in 1966,it was one long strip of shopping centers in the entire county.
Check out the 1961 thriller Mr. Sardontics too where the audience was given a card to vote whether the villain would live(thumbs up),or suffer at the hands of his own fate(thumbs down).
Question:
I know some of you have seen all of William Castle’s movies,but wasn’t there a gimmick for a promotional theatrical trailer of his 1965 horror classic “I Saw What You Did!”,where the gimmick was during the theatrical trailer where the audience was given seat belts during the picture for their own safety where the audience fastened them during several scenes of the picture?
I saw Disney’s Sleeping Beauty also when it was reissued for its exclusive 70mm-6 track Dobly Stereo enagement when it played in Washington,DC at the Uptown Theatre back in the late 1980’s and 1990’s.
Also opened as a new multiplex is the Grand 14 at the Market Common located in Myrtle Beach,SC. also owned and operated by Stone Theatres. It opened the same time as the Millhouse 14 did located in Fayetteville
There was also a twin cinema located in Clinton too that was operated by Charlotte-based Stewart and Everett Theatres. The theatre was located in the Clinton Plaza Shopping Center that was at the intersection of a boulevard and the U.S. 421-701 Bypass.
The MISSION VALLEY CINEMAS opened in the early to mid-1970’s as a twin cinema under the Fairlane-Litchfeld theatre chain(which also owned and operated the Imperial in Cary). It expanded in 1983 by adding a third auditorium,and keeping the original auditorium intact(which was great for showing 35MM and 70MM films). Two more screens were added by the early 1990’s,when the Mission Valley was acquired by United Artists Theatres when Fairlane-Litchfeld Theatres folded.
The cinema is still intact and I read somewhere it will be demolished sometime around early next year. At one time,the Town and Country twin theatres was the ONLY moviehouse in operation in all of Moore County.
Owned and operated by Kleesburg Cinemas as a second-run discount theatre.
The Piggly Wiggly is now Scott’s Food Center. And Dallas' Chicken and Biscuits is still in operation not to mention the local Hardees.
Small as Apex is a lot has really changed since the opening of the Beaver Creek Commons Center in 2003(which used to a former car dealership). The cinema opened two years later in 2005. Regal Cinemas is about to expand even more in Wake County too. Construction is set to build two more Regal Cinemas in the towns of Fuquay-Varina and Knightdale.
Also to point out that Edwards Theatres based out of Cailfornia is constructing a huge 30-plex cinema located in North Raleigh off Capital Boulevard near the Triangle Town Center Mall. The first multiplex to be build in the Triangle area and the first theatre chain to be based in North Carolina too.
AMC Theatres is also putting up another multiplex too in Raleigh,which would be the chain’s second location in North Carolina,the first in the Triangle area.
The other location is in Charlotte. Did you know that AMC Theatres was the first chain to open a multiplex in this state? In Greensboro,at Carolina Circle Mall in 1976(one of the first AMC theatres chain in N.C.)
Charlottetowne Mall Cinemas opened in 1963 as one of the first twin theatres to be established in North Carolina. Owned and operated under General Cinema Corporation. The theatre closed in 1994,and was demolished in 2005 to make way for a Target and a Home Depot store.
FYI: The Charlottetowne Mall opened its doors to the public in 1959 as the first-ever indoor shopping center to be established in North Carolina. I don’t know if the mall is still in operation,but the last I heard it was renamed as Midtown Square Mall.
Magic Johnson also has theatres that are still in operation,but this cinema was the first to owned and operated by African-Americans. Had the opportunity to see it once when I vacationed in Atlanta.
To: MPol,
I totally agree with you regarding tougher policies affected cell phone usage not to mention dealing with arrogant adults, and stupid pathetic parents who cannot control their kids when they bring them to the theatre. Its bad enough when you just paid over $15.00(you know how much going to the movies is these days….regular admission has jumped to $10.00!!!) to see a great movie and while enjoying it you got idiots who make calls on their cell phone during the show and kids who are unmannered,untrained and basically act out during the picture. They need to be thrown out!!!!
I glad management has step down on this in Greensboro,and it should be enforced all over the country. Anyone who pays good money to see a great picture shouldn’t have to deal with the mess during the show!!!! Comments?
Eastern Federal Corporation,based of out Charlotte,have a zero-tolerance policy for patrons who bring them kids to movies that misbehaves…..
“We love kids and we do appreciate them coming here. But if they are too loud and rude and as a courtesy to others,please take them out of the theatre. If they do not comply with the rules and regulations,management will have them escort out of the theatre.”
Hooray for the management of this theatre. Southern Theatres Corporation,which not only operates area cinemas in Greensboro but also in Winston-Salem as well is really regarding this policy,and it should be strictly ENFORCED!!!! Anyone using and calling their baby mama or baby daddy on a cell phone during a movie should be escorted out the cinema!!! And do get wrong with parents whose kids act the fool and are loud as hell during a movie gets me too….if you CANNOT CONTROL YOUR CHILD’S BEHAVIOR IN THE CINEMA…please by all means have them escorted out the door!!! NO
EXCUSES!!! No Cell Phones during a movie and NO TALKING during the show!
This movie theatre opened in the early 1970’s as a twin cinema,under the General Cinema banner.
The twin theatre in Gastonia that you were referring to was THE EASTRIDGE 1 & 2 THEATRES,which is NOT listed on this site,but will be avaliable soon. THE DIANE DRIVE-IN or U.S. 29 DRIVE-IN THEATRE is not listed on cinema treasures either,but will be soon.